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Home / Online Advertising / Pinterest Offering Promoted Pins to Limited Group

Pinterest Offering Promoted Pins to Limited Group

May 16, 2014 By Ignite Visibility

pinterest-paid-ads

Last Fall, Pinterest teased about the plan to try out Promoted Pins. And now it is available—sort of. Pinterest is beginning to offer their first paid test, in the U.S. only, to a small group of major brands from different industries, including:

  • ABC Family
  • Banana Republic
  • Expedia.com
  • Gap
  • General Mills
  • Kraft
  • lululemon athletica
  • Nestle – Purina, Dreyer’s/Edy’s Ice Cream, Nespresso
  • Old Navy
  • Target
  • Walt Disney Parks and Resorts
  • Ziploc®

Pinterest said they wanted to keep it to a smaller group in order to collect as much feedback as possible and are planning to open it up to more businesses throughout the year.

Prior to Pinterest’s announcement, they had be testing Promoted Pins across its web and mobile properties – refining the experience in ways so that it wouldn’t upset Pinterest’s user base. According to TechCrunch, these ads have been showing up in the search and category pages on Pinterest. However, they don’t appear in a user’s main feed, which is the first thing they see when they sign into the service.

We’re excited about the possibility of promoted pins and can’t wait for them to open it up to a wider base!

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John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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