Facebook’s new Custom Audiences is a powerful new tool that has been making waves in the social media community. It’s an easier way for businesses of any size to reach out to people that matter to them such as potential prospects. Custom Audiences allows you to create lists of people you want to target your Facebook…
App Store Optimization
For businesses out there who have apps that support your product or service, or whose product or service revolves around an app, an often overlooked optimization technique is App Store Optimization, or ASO. Just as properly optimizing your website for SEO can lead to higher search engine rankings, the proper optimization of your mobile app…
How Super Bowl Social Media Campaigns Changed Viral Marketing Forever
With the Super Bowl coming up in less than two weeks, brands are continuing in their quest to draw in attention from the millions of people who will tune in to watch the big game. Super Bowl commercials have always been both exciting for brands and their audience. However, with changing media and increased use…
9 Mind-Blowing Social Media Facts for 2014
2013 was a big year for social media with programs like Snapchat, Vine and more! And for 2014, it isn’t just a trend ready to disappear— in fact, it’s starting the year with a bang and becoming an essential part of business’ strategies and people’s everyday lives! Check out these 9 Mind-Blowing Social Media Facts…
Advertisements Come to Instagram
Social advertising is booming. Ignite Visibility has been at the forefront of this revolution over the last year, offering social media advertising as one of our core services. For this reason, we are incredibly excited to see that ads have finally come to Instagram. According to Mashable, “Instagram announced on Thursday that the company will…
Cross Device Conversions in AdWords Get Internet Marketers Excited
What happens if a shopper first visits your website on their phone through a search, then checks it out again on their tablet and finally makes a purchase on their PC. Can you track that? Well, with the new cross device conversion tracking in AdWords you most certainly can. There are of course some limitations,…
Google Offers Way to Get More Followers on Google +, But you Have to Pay
There has always been an option to add a +1 extension to an ad in Google. But now Google is has created a new option that allows Google + pages to get more followers! Did I just see hundreds of SEO’s ears perk up? How to Get more Google + Followers with Ads Google is…
Do Google Ads Help Organic Results in Search Engine Optimization?
It has long been a myth that if you use Google AdWords you will have better organic results in the search engines. Google has covered the SEO topic do Google ads help organic results many times in the past, but recently an AdWords user asked a new question directly to Matt Cutts, Head of Webspam…
How Does AdWords Bidding Work
In this video we get excellent information on how Google AdWords bidding works. The video features Hal Varian, the Chief Economist at Google, and this guy really knows his stuff. Watch this video to learn how AdWords Bidding works. How AdWords Bidding Works
Google AdWords Best Practices Video
Google AdWords is a very popular way to drive traffic to your website. However, one issue with AdWords is that it is very complicated. Because of this, many times businesses will hire a pay per click company to manage their campaigns. In this Google AdWords Best Practices Video we hear from real members of the…
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