Facebook is far more than just a social platform. For marketers, it’s become an ideal avenue to conduct serious business (or at least, run some serious ads). In this article, I’ll let you in a little-known Facebook ads strategy that will help secure the best leads for your business. What You’ll Learn: Where to start…
7 Tips To Build Paid Media Audiences With Google Analytics
Google Analytics is one of the most undeniably important tools for marketers, but if you’re not spending a significant amount of time with your Google Analytics Audience report, you’re leaving money on the table. In this article, we’ll look at how you can grow your paid media audience by using Google’s Audience report. Let’s dive…
Paid Media 2019 – Beginner To Domination In New Or Mature Market
Paid media in 2019 is different than years before. In this video and article, I cover how you begin and maximize your paid media strategy. Watch the Video or Read the Full Article Below What We’ll Cover: Basic Start with Google Ads Match types: begin with exact match Match types: add in phrase match…
Facebook Ad Cheat Sheet (OF YOUR DREAMS) 11 Powerful Ad Types
There’s no doubt that Facebook is a force to be reckoned with as far as paid ads are concerned. Given Instagram’s success with video content and more interactive brand-experiences, Facebook has added a whole host of new advertising features to keep pace. From Stories to Carousel to Videos and the Instant Experience, here’s a look…
9 Techie Ways To Track (and Beat) Your AdWords Competitors
If you’re using search ads to promote your business, you’re not alone. Some of your best customers are targeted by AdWords competitors. That’s why you need to outwit them. Otherwise, you’ll lose market share. In this article, I’ll show you how to track and beat your AdWords competitors. What You’ll Learn: How to find your…
AdWords vs. AdSense: All Questions Answered
Adwords vs. AdSense. Same thing, right? Not exactly. Sure, both are Google services. And, both are advertising platforms. But despite their similar names, the two ad platforms are actually quite different. In this piece, we’ll take a look at AdWords vs. AdSense, and where each tool fits into a marketing strategy. Here’s a quick breakdown:…
6 NUCLEAR Google AdWords Reporting Tips To Boost ROAS
Google AdWords reporting! In this guide, I’ll go over AdWords reporting. I’ll also explain why and how you should use it. What Is Google AdWords Reporting? One of the biggest advantages of digital marketing over “old school” advertising is analytics. When you run ads online, your advertising platform will show you key metrics such as:…
(Digital Marketing Industry Study 2019) 300 Marketers Reveal Disruptive Shift In Digital Strategy
Digital Marketing Industry Study 2019 Study reveals key findings in how marketers will shift marketing dollars through 2021. Analysts: Karen Schwartzman, Content Manager Ignite Visibility John Lincoln, CEO of Ignite Visibility In this study, Ignite Visibility interviewed 300 marketers categorized by business sizes of under 1 million, 1 to 5 million, 5 to 10 million,…
What to Expect From Facebook Ads In 2019
Ads will look a little different in 2019. Facebook, in particular, has introduced and improved upon some PPC features that will change the game going forward. Here’s what advertiser’s need to know to plan a successful strategy in 2019. Facebook Ads 2019: Focus on Building Audience Segments (Not Just Keywords) In traditional paid search, keyword…
Google AdLingo: What Does It Mean For Marketers?
Heard the buzz about Google’s latest, AdLingo? If not, you’re in luck. I’m about to take you through a full rundown of what Google AdLingo is and what it means for marketers. Ever wish you could have a conversation with a Google ad? (Let’s be honest, probably not.) But whether you wanted it or not,…