Facebook has come a long way since it first launched in 2004. With more than 2.5 billion active users, the platform has transformed the way users consume content and the way marketers advertise. Today, Facebook advertising is one of the most effective and lucrative marketing channels for any brand. What You’ll Learn: What are Facebook…
The Ultimate Guide to LinkedIn Lead Gen Forms
Looking for more leads on LinkedIn? This article covers the who’s, what’s and why’s of LinkedIn’s new Lead Gen forms: who they’re for, what they do and why you should be using them. What You’ll Learn: What LinkedIn lead generation forms are How the forms work The benefits of using lead generation forms How to…
Ultimate Guide To Google Shopping Ads: Tips, Tricks, and Strategies
There’s no shortage of ways to increase sales for your ecommerce business. Fortunately for you, one of the best ecommerce sales tactics is extremely easy to implement: Google Shopping ads. In this guide, I’ll walk you through how to set up a Shopping Campaign and get your products to the top of the SERPs. What…
The Ultimate Guide to Baidu PPC
Google, Facebook, LinkedIn, Amazon… and Baidu? Hear me out. China’s answer to Google Ads presents an entry into the Chinese marketplace and the ability to get your products in front of a massive audience 2 billion deep. Here, we’ll talk about why you should use Baidu PPC, as well as the metrics and bidding strategies…
One Simple Method For Structuring High Converting Landing Pages
Effective landing pages are the unsung hero of the marketing campaign. Yet, many companies barely give them a second thought, often making the critical mistake of sending ad traffic to a general home page. In this article, I’ll go over my simple method for structuring high converting landing pages, every time. What You’ll Learn: Why…
How To Integrate Chatbots Into Your Paid Media Strategy
Most of the dialog concerning chatbots centers around using the friendly AI tool for customer support or conversational marketing. A lesser known (but equally powerful) way you can use chatbots is in your paid media strategy. Let’s take a look at how chatbots offer the perfect support system for ads across channels. What You’ll Learn:…
10 Reasons You Shouldn’t Do Programmatic (And One Reason You Should)
Wondering where programmatic fits into your ad strategy? I’ll let you in on a little secret: there’s a good chance it doesn’t fit in at all. In this article, I’ll give you ten reasons you shouldn’t be using programmatic – and one reason you should. What You’ll Learn: 10 reasons you shouldn’t do programmatic: Your…
The Secret to a Successful Facebook Ad Strategy (That No One Tells You)
Facebook is far more than just a social platform. For marketers, it’s become an ideal avenue to conduct serious business (or at least, run some serious ads). In this article, I’ll let you in a little-known Facebook ads strategy that will help secure the best leads for your business. What You’ll Learn: Where to start…
7 Tips To Build Paid Media Audiences With Google Analytics
Google Analytics is one of the most undeniably important tools for marketers, but if you’re not spending a significant amount of time with your Google Analytics Audience report, you’re leaving money on the table. In this article, we’ll look at how you can grow your paid media audience by using Google’s Audience report. Let’s dive…
Paid Media 2019 – Beginner To Domination In New Or Mature Market
Paid media in 2019 is different than years before. In this video and article, I cover how you begin and maximize your paid media strategy. Watch the Video or Read the Full Article Below What We’ll Cover: Basic Start with Google Ads Match types: begin with exact match Match types: add in phrase match…