MENUMENU
  • Services
    • Services
      • Search Engine Optimization
      • Local SEO
      • Generative Engine Optimization
      • Digital PR
      • Content Marketing
      • Email Marketing Services
      • Lifecycle Marketing
      • Paid Media Advertising
      • Social Media Marketing
      • Creative Design Services
      • Conversion Rate Optimization
      • Website Design & Development
      • Amazon Marketing Services
      • Franchise Marketing
      • Franchise Development
      • National to Local Marketing
      • Reporting and Data Analytics
      • Digital Marketing Strategy
  • Who We Serve
    • Who We Serve
      • Franchise Marketing
      • B2B Marketing
      • Lead Generation
      • Ecommerce
      • We Build Custom Strategies
      • View Sample Industries
  • About Us
    • About Ignite Visibility
      • Our Story
      • Our Values
      • Our Team
      • Clients
      • Diversity & Inclusion
      • Our Blog
      • Marketing Resources
      • Franchise Marketing Resources
      • Careers
      • Hiring Notice
  • Case Studies
  • Awards
  • Contact
  • 619.752.1955
Home / Blog / Facebook Ad Cheat Sheet (OF YOUR DREAMS) 11 Powerful Ad Types

Facebook Ad Cheat Sheet (OF YOUR DREAMS) 11 Powerful Ad Types

April 23, 2019 By John Lincoln

There’s no doubt that Facebook is a force to be reckoned with as far as paid ads are concerned.

Given Instagram’s success with video content and more interactive brand-experiences, Facebook has added a whole host of new advertising features to keep pace.

From Stories to Carousel to Videos and the Instant Experience, here’s a look at Facebook’s 2019 ad lineup.

Facebok Ad Types: Your Ultimate Cheat Sheet

Facebook Ad Types:

  • Photo Ads
    • Who should use Photo Ads
    • How to use Photo Ads
  • Facebook Collection Ads
    • Who should use Collection Ads
    • How to use Collection Ads
  • Carousel Ads
    • Who should use Carousel Ads
    • How to use Carousel Ads
  • Offer Ads
    • Who should use Offer Ads
    • How to use Offer Ads
  • Video Ads
    • Who should use Video Ads
    • How to use Video Ads
  • Lead Ads
    • Who should use Lead ads
    • How to use Lead Ads
  • Messenger Ads
    • Who should use Messenger ads
    • How to use Messenger ads
  • Instant Articles
    • Who should use Instant Articles
    • How to use Instant Articles
  • Instant Experience Ads
    • Who should use Instant Experience Ads
    • How to use Instant Experience Ads
  • Right Column Ads
    • Who should use Right Column Ads
    • How to use Right Column Ads
  • Stories Ads
    • Who should use Stories Ads
    • How to use Stories Ads

Photo Ads

Facebook ad types: photo ads
Facebook ad types: photo ads

All ads on Facebook are required to have an image, but what we’re talking about here is Facebook’s single image ads.

This is the simplest type of ad you can create, a straightforward photo-based ad that appears in users’ news feeds alongside updates from friends and family. While the humble photo ad may be simple, it still has some solid benefits for advertisers.

Feed-based ads are highly visible, as you’re placing your brand right where the action is. The only downside is, when you’re competing with video, Messenger, and Stories, you’ll need to create some really compelling images to stand out against all that noise.

Who Should Use Photo Ads?

Photo ads support the full spectrum of objectives from driving traffic to increasing engagement, app installs, and generating leads. What’s nice about photo ads is, you can add them to the mobile news feed and present them to desktop users.

While just about any advertiser can benefit from a well-executed photo ad, you should have a dedicated landing page and a goal in mind before you get started.

Consider what you want the viewer to do when they click on the ad and how to reinforce that goal with a strong visual element.

How to Use Them

Facebook recommends using photo ads when you want to create an ad within a few minutes and raise awareness for your brand. In this case, you’re presenting a single focal point.

Photo ads work best when you have a tangible product and can show a high-quality photo of people using that product. In-feed ads should look at home with posts from users’ friends and family, so keep things simple when it comes to ad copy.

As a point of reference, here are your character limits:

  • 125 characters for text
  • 25 characters for your headline
  • 30 characters for your link description

Hubspot ran a test comparing in-feed video ads to photo ads and initially, they found that video ads saw about 20% more engagement than their static counterparts. However, when they compared video with photo ads with optimized ad creative, they found that images generated more clicks at a lower CPC.

Brands can add up to 10 images or video per ad and five versions of each piece of text per ad (CTA, headline, body) and Facebook will automatically generate optimized combinations aimed at delivering the best results. 

Facebook Ad Types: Facebook Collection Ads

Collection ads are a new addition to Facebook’s ad stack, available exclusively on mobile. These types of Facebook ads are designed to guide the viewer from the initial discovery phase to a purchase.

There’s some cross-over here with Facebook’s Instant Experience ads, as the advertisement appears inside the feed like a typical video ad (the difference is that you’ll see a scrollable selection of products below).When they click the ad, it opens into a full-screen version of the ad.

Facebook ad types: collection ads
Facebook ad types: collection ads

Who Should Use Facebook Collection Ads?

E-commerce companies, particularly beauty and fashion brands come to mind. This format is an effective way to drive sales and build brand awareness, but tends to work best if you have a lot of visual content to share.

Travel, food, and retail are probably your best bets here.

Collection ads are mobile-only and present an immersive, visual experience for people that click your ad. As you might imagine, collections are best suited for companies that sell physical products. This type of ad can be used to generate traffic, drive sales, sign-ups, or even prompt an in-person store visit.

How to Use Them

Collection ads are best used to drive clicks to your website and increase conversions. To get the most out of your collection, you’ll need to have several high-quality photos or videos of your products in action.

Collections come in a few different formats:

  • Instant Storytelling–Best for creating brand awareness through video, photos, or a combination. You’ll use this template to send people to learn more on your app or mobile website.
  • Instant Storefront–Presents products as a grid, so people can browse them in one location.
  • Instant Customer Acquisition–Use this to drive conversions from your mobile landing page. Best used to direct people toward a specific action.
  • Instant Lookbook–Ideal for showing products in action, kind of like a digital catalog.

Carousel Ads

Carousel ads are a type of Facebook ad that allows you to show up to 10 cards (images or videos) at a time and add calls to action, headlines, and links that support your goal(s).

What’s especially attractive about carousel ads is, if you have ten unique cards in one ad, that’s ten different ways for your audience to interact with your brand.

According to Facebook, advertisers have seen some pretty compelling results attached to the format, too—with a whopping 30-50% lower cost-per-conversion and 20-30% lower CPC than single image ads.

Facebook ad types: carousel ads
Facebook ad types: carousel ads

Who Should Use Carousel Ads?

E-commerce brands are the most obvious use case for carousel ads, as they can show off multiple products in a new line—or address several audiences at once. Think–retailers with offerings for the whole family or meal kits that offer a box for vegans, vegetarians, and low-carb dieters.

Carousel ads could also work for SaaS or professional services companies, hospitality brands, or online subscription companies.

How to Use Them

Rather than looking at carousels as a series of product shots, remember that your cards can include videos and GIFs that flow together to create a story. So, this could be an excellent way to create an awareness campaign for your brand.

Drive traffic to your site by using several different calls-to-action that lead back to a single landing page. An example of this might be a restaurant that shows a handful of menu items, each with their own card—but all headed back to a landing page that allows them to book a reservation.

Or, a hotel might show a series of cards where you have a short video of people enjoying the pool, some views of the rooms, and so on. Within those cards, you’d have the ability to target several demographics—the family with kids, the couple on a romantic getaway,  or the business traveler.

Another idea is embedding lead generation forms into your ad (two ads in one!). The advantage here is, brands can show a few “sides” of their offer, then invite the prospect to learn more by entering their information.

Facebook Ad Types: Offer Ads

These Facebook ad types are focused on promoting a product in the most straightforward way. When you start setting up your ad, Facebook’s Ads Manager will ask if you’d like to choose the Traffic, Conversions, or Store Traffic objectives. What’s nice about this ad, is while it’s not particularly high-tech, it can be customized to drive sales online or off.  

This type of ad likely makes the most sense for e-commerce sellers who want to share promotions with a broader audience, but offer ads can also be useful to brick-and-mortar stores as well.

For example, Facebook can let people know about your promotion when they’re in the area—and you can ask people to present the ad to receive a discount—meaning, this is one of the more trackable ways to measure marketing ROI at your physical location.

Facebook ad types: offer ads
Facebook ad types: offer ads

Who Should Use Offer Ads?

The target demographic for offer ads are stores, both online and in-person. We could see this ad type working well for restaurants or personal care services, as well — think salons or yoga studios.

When you set up an offer, Facebook will ask you to choose whether you’d like to promote an online offer or an in-store offer.

People who claim mobile offer ads will receive a discount code they can use when they check out.

In-store ads are only available to users who have an in-person store. Customers who redeem the offer will receive a scannable code they can present when they check out. They’ll also get an email confirmation so they can print off the discount code if they’d rather do things that way.

How to Use Them

Offer ads are pretty self-explanatory. This Facebook ad type is best used for companies looking to bring in more local traffic, attract new customers, or get more sales.

Facebook allows you to choose from three goals: conversions, web traffic, or store traffic. Use this type of ad to promote a discount to first-time customers or boost retention by targeting people who have shopped at your store in the past.

Facebook Ad Types: Video Ads

Video ads are king among Facebook ads. Use them in the same way that you’d use an in-feed photo ad or as part of Facebook’s other ad types like Carousel, Collections, or Instant Experiences.

Facebook ad types: video ads
Facebook ad types: video ads

According to the platform, people spend five times longer looking at video content than static photos, so they tend to give marketers a better ROI than regular photo ads.

Even though video’s strengths are common knowledge, many marketers stick with still images because they’re familiar. But, given the fact that all of us have powerful cameras in our pockets at all times, it seems silly to avoid video just because you don’t have a slick in-house production team.

Video ads come with a long list of benefits. For one, advertisers can get more bang for their buck by using CPM bidding (not cost per click) to make sure their ads run on autoplay. The benefit here is, advertisers can catch fast scrollers as they move through the newsfeed.

Finally, just because people love video doesn’t mean they always want their device to make noise (especially if videos are on autoplay). Facebook found that video ads that enabled automated captions increased their average viewing time by 12%.

Who Should Use Video Ads?

Facebook video is ideal for the brand that has a narrative they’d like to share with a broader audience. For instance, maybe you’re an e-commerce brand that uses sustainable materials to make clothing. In that case, you could run short behind the scenes content that lets potential buyers know what you’re all about. Tour the factory floor, catch up with suppliers, or introduce your staff.

Brands that sell software or a piece of technology can run a product demonstration, while food and beverage sellers can host short cooking tutorials.

Alternatively, you can treat video ads like a commercial. Here, you’ll want to keep things short and give customers a clear call-to-action. Because viewers might not watch the whole ad, experiment by adding a text overlay while it plays. That way, viewers see the CTA no matter how long they hang around.

In any case, video works for just about any type of brand, from e-commerce to SaaS to food and entertainment, the list is endless.

The exception to the rule is that video might not work so well if you don’t have any visual elements to share. In which case, we have some tips for creating killer visual content to get you up to speed.

How to Use Them

You’ll have a couple of options here. There are in-feed ads, which work just like photo ads. The benefit of using this approach is, marketers can capture viewers’ attention as they scroll.

Brands have up to 120 minutes to make an impression (we don’t recommend maxing out) and the opportunity to tell a story, demo a product, or introduce yourself to your customer base.

The other option is in-stream advertising. Here, brands have just 15 seconds to make an impression, but because they’re attached to published content see higher completion rates than standalone video.

As with other types of Facebook ads, you can tie video ads to a number of goals, including:

  • Boost posts
  • Increase conversions
  • Reach a local audience
  • Gather event registrations
  • Increase app engagements
  • Attract video views
  • Promote a page
  • Send people to your website

Of course, your approach depends on your goal. Videos meant to encourage shopping will look a lot different than what you’d upload to generate brand awareness.

Facebook Ad Types: Lead Ads

Facebook’s lead ads are similar to other types of paid advertisements. Their claim to fame is that this type of Facebook ad offers an alternative to traditional lead collection forms. Lead ads are, essentially, promoted lead generation forms.

Typically, marketers use paid ads as a way to attract people to a landing page that collects their information. Often, that extra step – leaving Facebook to get to the landing page – is an ad’s downfall. But Facebook has presented a handy workaround.

These ads are designed to help you collect leads directly from the ad. Meaning, you don’t have to send your leads to a second location or go through the trouble of setting up a dedicated landing page.

Instead, prospects stay on the platform, and brands get access to data they can use to nurture these leads down the pipeline. What makes these especially useful is that you can either sync new lead data to your CRM or download them as a .CSV file.

Facebook ad types: lead ads
Facebook ad types: lead ads

Who Should Use Lead Ads?

Lead ads are a great tool for B2B brands, sales reps, and event companies; really, any brand that collects names and emails or depends on viewers booking appointments or signing up for a free trial can benefit from this Facebook ad type. 

But, given that the whole point of this format is to remove some friction from the lead generation process, brands that stand to see the most results will be those with a clearly-defined conversion path.

The benefit of Facebook lead ads is that users no longer need to leave the site to complete the conversion path. Instead, they’ll see a popup form inside the app. Once they’re done filling out the fields, they can go back to browsing their Facebook feed.

How to Use Them

You can choose whether you’d like to connect a lead gen form to a video or a static ad.

When planning your ad creative, It’s important to keep in mind that the call-to-action and the ad content line up with where your target audience falls in the sales funnel.  

Lead ads are best used in the following situations:

  • To collect email subscribers
  • Promote an offer
  • Collect webinar signups
  • Target specific groups
  • Manage inquiry forms
  • Book a demo or free trial
  • Schedule a call or consultation

Don’t go in blind with lead forms. You’ll need to tie them to a specific goal, understand your audience, and develop your calls-to-action. Like traditional website forms, you’ll also want to make sure you limit the number of fields to only what is necessary.

Facebook does make things easy for users. You can take care of customer segmentation directly inside the app and you’ll be prompted to choose from a menu of objectives and associated conversions.

Facebook Messenger Ads

Facebook Messenger is a powerhouse for marketing pros. It outshines Facebook proper in terms of mobile downloads, and users no longer need a Facebook account to sign up for the chat app.

According to Drift, chat reportedly gets 15% higher engagement rates than traditional ads. So, if you opt out of Facebook Messenger ads, you’re missing a significant opportunity to connect with your audience.

The benefits of looking toward Messenger for your paid strategy are enormous. Ads appear inside a user’s inbox, and this outreach method still feels relatively fresh to users who are used to tuning out all kinds of ads across social media, search engines, and beyond.

Click to Messenger

Click to Messenger ads are ads you can promote on Facebook, Instagram, or Messenger where the goal is to get people to start a conversation with your business in Messenger.

Because Messenger requires customers to initiate the first conversation with a brand, these ads work kind of like a traditional lead generation campaign. Your call-to-action should get people into the chat box.

Facebook ad types: Click to messenger
Facebook ad types: Click to messenger

Sponsored Messages

Sponsored Messages are another iteration of Messenger ads. You can only send them to people who have already interacted with your page—Facebook policy states that users must initiate the conversation first, perhaps to ask a question—and that qualifies as consent in the same way as adding your email address to a subscribe now box does on a website.

From there, you’ll be able to send Sponsored Messages to users. But, you’ll need to keep this in mind— these are not meant to be “promotional.” If you’re thinking, “well, what’s the point then?” the answer is simple—you’re building a connection.

Facebook ad types: sponsored messages
Facebook ad types: sponsored messages

Who Should Use Messenger Ads?

Brands of all kinds can benefit from Messenger Ads, but they’re really useful for sales reps and retailers. Direct messages offer a personal touch, allowing sales reps to connect with prospects in a whole new way.

Think about it: live chat is a major step up from collecting leads through a form, then having the rep follow up days later. Instead, salespeople can connect with a prospect the second they show interest in an offer.

Messenger ads also allow for real-time marketing, which gives retailers the ability to promote time-sensitive offers to their audience. Offer discount codes or let customers know an item they viewed is on sale or “almost gone.”

Finally, content creators can use this platform as a way to promote new articles to their subscribers.

How to Use Them

You can create Facebook Messenger ads by adding Messenger Inbox as a placement for your campaign. However, Facebook says that you’ll likely see better results by using automated placements.

Sponsored Messages work best if you’re running a branding campaign—i.e., trying to get more people to look at your content or have a positive perception of the brand. If the goal is more about getting users to take your desired action, lead ads, video ads, or the classic photo format are better bets. But again, the customer needs to initiate contact before you’re able to send messages.

Brands can use Facebook’s targeting tools to run a click-to-messenger campaign. This allows you to invite new customers to chat in place of a traditional call-to-action.

Facebook Instant Articles

Facebook Instant Articles are paid campaigns that online publishers can use to drive traffic toward their content library or a particular article. According to Facebook, these ads are a “new way for publishers to create fast, interactive articles.”

Articles load instantly, like content found through Google’s Accelerated Mobile Pages (AMP), the difference is, readers won’t leave the Facebook platform when the click on an article.

Facebook ad types: instant articles
Facebook ad types: instant articles

Who Should Use Instant Articles?

Any publisher can submit articles, but to get started with this tool, Facebook will need to approve a batch of articles.

Instant Articles probably isn’t the best fit for brands that don’t publish a ton of content. It seems as though it was set up for media companies, but branded content—provided you’re distributing high-end content–may be a good fit. Facebook lays out its guidelines for branded posts here, in case you’re curious.

How to Use Them

Use this tool to attract more traffic to your website and grow your readership, or get people to pay for subscriptions. We should mention that Instant Articles shouldn’t be treated like traditional ads what you’re paying for the chance to reach a broader audience.

We’d advise avoiding this format if your content is promotional–i.e., you’re. If that’s the case, you can pay for ad placement inside publishers’ Instant Articles to reach readers with from a similar demographic as your customers.

Facebook Ad Types: Instant Experience Ads

Another newcomer to the Facebook game, Instant Experience ads (previously Canvas ads) are an immersive, full-screen experience that the platform calls a “powerful storytelling tool.”The “instant” part of the equation refers to Facebook’s response to Google’s AMP.

AMP was designed to get people to stop using apps and use the search engine to discover news, videos, and other types of content on mobile. Because mobile speeds have long been super slow, Google (and now, Facebook) are making things easier on viewers by eliminating that pesky load time.

The ads are hosted completely on Facebook but are designed to facilitate interaction and content discovery. On the user side, viewers scroll through their Facebook app and see the experience displayed much like a typical feed ad. However, if that user clicks, they are then transported to a full-screen experience that covers the entire mobile screen.

Facebook ad types: Instant experiences
Facebook ad types: Instant experiences

Who Should Use Instant Experience Ads

Instant Experiences are relatively versatile, and given the variation you’ll find within the format, apply to a broad range of business types.

According to Facebook, Instant Experiences load up to 15 times faster than a typical mobile website. Companies with high bounce rates might benefit from experimenting with this platform as a way to share content.

E-commerce companies are the most natural fit with Facebook Instant Experiences, as the platform offers a variety of shopping-specific templates like the Instant Lookbook and the Instant Storefront.

How to Use Them

Brands have a lot of room for creativity here. For example, you can create a video, then dress it up with text, CTAs, and more. Or, approach it more like a slideshow experience, or include GIFs. Instant Experiences come with some pretty compelling features.

Instant experiences can be tied to a series of goals. Brands can choose from the following formats or build one from scratch if they have something else in mind.

  • Instant Storefront—Allows brands to showcase products in grid format so they can explore your full catalog. The key benefit here is, you can show multiple products at once, allowing shoppers to browse without leaving their Facebook page.
  • Instant Form—Viewers can share their contact details if they want to learn more about a product or service. Best used for lead generation or answering inquiries.
  • Instant Storytelling—A full-screen swipable experience. Use this to guide viewers through a story about your products or brand and add descriptive text to guide them through the journey.  
  • Instant Customer Acquisition—Designed to drive conversions by sending viewers to a landing page. This option works much like a traditional ad designed to send the viewer to a landing page, where they’ll complete an action like sign up for an account, leave their info, or register for an event. Use this to collect customer information or to promote a lead magnet.
  • Instant Lookbook—Template designed to show off products—best for fashion or beauty niche, but could work for items like jewelry, cars, and home decor. Brands can include a video or series of photos and include stoppable items on below the content.

Right Column Ads

Right column ads are photo ads that appear on the right side of the Facebook feed, taking advantage of our natural tendency to scan web content in an “F-shaped pattern.”

We should mention that since Facebook rolled out design changes earlier this year, there are fewer column ads than those that appear inside the newsfeed.

The right column ads are available on desktop only, and they don’t exactly stand out in the same way that an in-feed video would, but they can be pretty effective. According to AdEspresso, column ads, when used with newsfeed ads, get up to three times more engagement.

Facebook ad types: right column ads
Facebook ad types: right column ads

Who Should Use Right Column Ads

Right column ads make the most sense for ecommerce brands. Since the primary use here is retargeting desktop users, this placement works best for promoting a product with a picture and a call-to-action.

This type of placement is best for brands with that sell physical products. Like in-feed photo ads, top-performers use minimal text and a hi-res image to promote their products. Because this is a desktop only placement, you’ll need a dedicated landing page on your website for best results.

How to Use Them

Right column ads aren’t the right move if your goal is a first-time conversion. These work best as a retargeting tool for customers who have already interacted with your brand. Look toward custom audiences to set up a right column ad to follow-up with people who have expressed interest in the past.

According to Facebook, right column ads support the following objectives:

  • Drive traffic
  • Increase conversions
  • Promote catalog sales

We should also mention that you don’t have the option to customize your call-to-action. Instead, Facebook gives you a dropdown menu with a list of pretty standard CTA fare–buy now, book now, download, shop now, and so on.

Facebook Ad Types: Stories Ads

Facebook’s Stories ads are relatively new and look nearly identical to Instagram’s version of the feature. The format launched in September 2018 and gives marketers a new way to connect with users through short advertisements.

Advertisers can use Facebook Stories to create videos up to 15 seconds long, while photo-based stories are on display for up to six seconds.

Stories present a few advantages over the traditional feed-based ad. There’s not a whole lot of competition in the space and brands can use the same content on both Facebook and Instagram since the specs are the same — meaning, you’ll get more bang for your buck as far as content creation is concerned.

Facebook ad types: Stories ads
Facebook ad types: Stories ads

Who Should Use Stories Ads?

When Facebook first rolled out Stories Ads in late 2018, brands like KFC, Kettle Chips, and Norwegian Airlines got first crack at the new format. Any brand can use Stories, but it makes most sense for a B2C company looking to connect with an audience.  

If you go over to Facebook’s Business Page, you’ll see a lot of known brands like Bic, Hello Fresh, and Ritz. These examples are a lot like mini TV placements; they’re colorful, engaging, and they tell a story.

Ritz uses a slideshow format with different cracker toppings, while ClassPass shows quick cuts of different fitness classes and Hello Fresh offers a short story that hints at the contents you’ll find inside a meal kit.

We recommend Stories primarily for brands that sell consumer products or “experiences.” SaaS companies or professional services firms might not be the right fit for this format, as their visual assets are typically limited to infographics and charts.

How to Use Them

Like more traditional ads, Stories ads are best used as a way to get customers to “swipe off” a story to shop, sign up, or follow whatever CTA you’ve included in your ad. Basically, you’re sending viewers to a landing page to complete the planned action.

Facebook Stories can be used for the following:

  • Driving traffic to your site
  • Increasing reach
  • Getting viewers to download an app
  • Lead generation
  • Building brand awareness

Keep in mind that like traditional Facebook ads, you’ll still need to create a landing page that matches the offer and a call-to-action that entices the viewer to take the next step. Users “swipe up” to follow the CTA, which you can create through text overlays. For better-looking Stories, be sure to check out our top picks for video marketing tools.

Wrapping Up Facebook Ad Types

Facebook ads are big business.

And, whether you’re a fan of the company or not, there’s no denying that the platform has tons of options for ads—meaning, you can use ads to do everything from grow a readership to drive in-person sales, collect leads, and more.

To learn how to optimize your Facebook campaigns without blowing your PPC budget, check out this article.

Related Posts

  • Facebook and Quora are Testing New Ad types

    This week: Facebook penalizes fake videos, Google is keeping a secret, and Quora offers retargeting.…

  • Are Facebook Ads Worth It? Do Facebook Ads Work?

    Since its founding in 2004, Facebook has grown from a tiny start-up to a global…

  • How to Write Effective Facebook Ad Copy

    “Readers travel fast through this jungle. Your headline should telegraph what you want to say.”…

About John Lincoln

John Lincoln (MBA) is the CEO of Ignite Visibility, a top performance marketing agency backed by Mountaingate Capital. A digital marketing strategist and keynote speaker, Lincoln has managed over 1,000 marketing programs for brands like DoorDash, HBO, Tony Robbins, and Experian. Under his leadership, Ignite Visibility has been named a leading digital marketing agency in the U.S. and made the Inc. 5,000 list six times. Lincoln also spearheaded the development of CertaintyTech, a cutting-edge media mix modelling and forecasting platform. An award-winning marketer, Lincoln has authored three books, including Advolution (2022), and produced films such as SEO: The Movie. Recognized as a Top Business Leader, he has been featured in Forbes and The New York Times and spoken at global events like Web Summit and SMX. Lincoln's mission is to empower businesses through innovative digital strategies while reinvesting in clients, employees, and the community.

About Ignite

Ignite Visibility is a premier full-service digital marketing agency. We were founded in San Diego, CA but are now a 100% remote-first company with Igniters and clients around the globe.

Ignite Visibility is one of the highest awarded digital marketing agencies in the industry, works with some of the biggest brands in the world and is a 6x Inc. 5000 company.

noun-trading

Our Services

Ignite Visibility offers Award-Winning Services including comprehensive full-funnel digital marketing strategies. Learn more about our most popular service offerings below:

  • SEO Search Engine Optimization
  • PPC Pay Per Click
  • Email Marketing
  • Social Media
  • Creative
  • View All Services

Contact Us. Let’s Chat!

  • This field is hidden when viewing the form

Marketing Guides

SEO In 2020: How To Prepare For Major Disruption

"SEO: The Movie" - Have You Seen Our Film? Watch Now

"Social Media Marketing: The Movie" - Have You Seen Our Film? Watch Now

Amazon Seller Central vs Vendor Central

Listen To The Podcast Featuring The Best Minds In Marketing

John Lincoln Interviews Global Director of Digital Marketing & Strategy at Qualcomm, Jessica Jensen

Check Out 227 Free Online Marketing Classes

The 2020 Guide To Dominating SEO With Advanced Schema

Learn More About Our Digital Marketing Agency

Learn More About Our SEO Services

Learn More About Our Paid Media Services

SELECT CATEGORY

Become A Contributor

Interested in writing for Ignite Visibility?

APPLY NOW

noun-chat

Let's Chat

Ready to grow your online visibility and sales?

Request Your Free Proposal

Work With Us

NEWSLETTER // SIGN UP NOW










noun-strategy

Free Marketing Resources

  • Digital Marketing Resources
  • Marketing Strategy Videos
  • Weekly Marketing News Recaps
noun-strategy

Most Popular Blogs

  • How Long Does SEO Take?
  • Multi-Location SEO: Top Strategies
  • Google AI Overviews: Everything You Need to Know
  • Technical SEO 101
  • 18 Google Ad Extensions You Should Use
  • Complete Guide to Google Responsive Display Ads
  • Capitalizing on Local Service Ads
  • How SEO and PPC Work Together
  • Community Management Best Practices
  • B2B Social Media Marketing Guide
  • VIEW ALL BLOGS
noun-letter

Join Our Newsletter

CONNECT WITH US

  • facebook
  • twitter
  • instagram
  • youtube
  • linkedin

Services

  • Search Engine Optimization
  • Generative Engine Optimization
  • Pay Per Click Management
  • Social Media Marketing
  • Email Marketing
  • Conversion Rate Optimization
  • Website Design & Development
  • Creative Design
  • Content Marketing
  • Digital PR
  • Franchise Marketing
  • Digital Marketing Agency Services

About

  • Our Team
  • Our Values
  • Clients
  • Industry
  • Reviews
  • Careers
  • Marketing Resources
  • Privacy Policy & Service Terms
  • Advertising Disclosures
  • Sitemap

Contact

4370 La Jolla Village Drive
Suite 320
San Diego, California 92122

619.752.1955

Join The Newsletter

Sign up for our newsletter to get the latest from Ignite Visibility.











google parther logo

©2025 Ignite Visibility. All Rights Reserved. Privacy Policy and Terms of Service