You’re never done collecting email addresses. Why? Because your email list is likely to degrade by about 22% every year. This is potentially hugely detrimental to your marketing efforts, as a robust email list is an essential component of any marketing strategy. Buckle up, because, in this article, we’re unpacking why email marketing continues to…
Native Advertising: What Is It & How Can You Implement It?
As the digital landscape continues to evolve and you need to shake things up to get and hold your audience’s attention, native advertising is now more important than ever in building a meaningful connection. In this blog, Meghan Parsons, SVP of Paid Media, will take a deep dive into native display advertising, the benefits of…
The Benefits of Reputation Management & How to Implement It
How important is your business’ online reputation? 71% of people read online reviews before making a purchase. Most people trust customer reviews as much as personal recommendations from friends and family. In fact, 60% of consumers think the number of reviews for the business is essential when deciding which local businesses to patronize. And if…
Consumer Spend Study Informs 60+ Marketing Strategies to Increase Sales
In today’s digital world, traditional marketing alone isn’t enough. To boost engagement and drive sales, businesses need modern strategies that align with new technologies and shifting consumer behavior, like AI, machine learning, and personalized content. We conducted a survey to uncover the consumer spending trends that will define marketing in 2025, and we’ve highlighted 13…
HTML Sitemap vs XML Sitemap: Which is Better for Your Website
As an SEO manager, I’m often asked whether websites should use an HTML sitemap vs. XML sitemap. My answer is always the same – use both! In this post, Ray Day, SEO Strategist, will explain the key differences between an HTML sitemap vs. XML sitemap, when to use each, and strategies to leverage both for…
A Complete Guide to Google Perspectives & How to Use Them for Better SEO
Introduced in June 2023, Google Perspectives is gaining popularity as more people are using it for insights across the web. This could have an impact on branded and non-branded searches in significant ways. It puts third-party opinions front and center. It was one more addition to Google search filters, which are essential in helping people…
Avoid Hurting Your SEO Link Equity With UTM Parameters
Did you know that while a single URL tag can unlock a treasure trove of visitor insights, one misplaced UTM tag can wreak havoc on your site’s SEO strength? In this blog post, Senior Digital PR Strategist, Theresa Bass demystifies these tracking tags, revealing how they can turbocharge your campaign analytics and the pitfalls that…
How to Build the Perfect B2B Email Marketing Campaign
Lays out a four-stage cycle — map your marketing entry points, score lead qualification, nurture by engagement level, then feed insights back into strategy — to turn cold prospects into customers and grow lifetime value through CRM-based digital marketing.
Experiential Marketing & Its Benefits for Businesses
To really get your audience involved in your marketing and build an unforgettable and powerful connection, you’ll want to implement experiential marketing that goes beyond traditional efforts. Creating unique and engaging experiences through these campaigns can help differentiate you from competitors in creative and exciting ways. In this blog, we’ll cover how to build successful…
A Guide to Email Marketing Software Solutions
When it comes to building a real connection with your target audiences, email marketing remains one of the most effective strategies. According to recent statistics, 87% of brands state that email marketing is a crucial part of their overall success. It also has the potential to achieve a high ROI, with businesses earning an average…