Like it or not, Google Analytics 4 is coming. Google’s confirmed they’ll sunset Google Analytics 3 (AKA “Universal Analytics”) on July 1, 2023. This represents a huge change for the marketing industry. Google Analytics dominates the market, with 93% of companies using analytics and reporting tools. Such a big shift can be uncomfortable, but…
Email Service Providers, Software & Tools for Marketing Campaigns
Some new digital marketers will tell you all you need is a quality social media presence to market your business and boost your sales. And while an active social media presence is necessary, email marketing is still king when it comes to getting your content in front of your target audience. Luckily for you, there…
Why Your Business Should Post Video Content
Video content has always been a big part of social media. After all, YouTube is the second most popular social media platform with over 2.5 million users a month. Add YouTube’s consistent popularity to the rise of TikTok, Instagram Reels, and Facebook Stories, and you can easily see how video content is transforming the social…
Announcing Our New Digital Marketing Tool: CertaintyTech
We have finally released brand-new software designed to help marketers achieve the best return on investment when it comes to digital marketing channels. This new software has been two+ years in the making. Introducing CertaintyTech CertaintyTech aims to change the digital marketing landscape through first-party data, verified analytics benchmarking and modeling. This new software has…
Breaking Down PPC Automation (With Software Recommendations)
Pay-per-click is demanding. It takes extensive research, regular testing, and constant adjustments to make a consistent profit on campaigns. But you’re struggling to juggle PPC optimization with everything else. And with PPC becoming more competitive, making the most of your ad spend is more important than ever. Luckily, there’s a solution: automation tools. So in…
Opt-in Email Marketing for Beginners
Unlike social media, email isn’t a rented platform. Your email list belongs to you and lets you connect with consumers without any third parties. So in this guide, you’ll learn how to build a high-converting email list. You’ll learn what opt-in emails are, why they matter, and the best strategies for growing your audience. What…
The Full Guide to Law Firm SEO (2022)
With law’s high average client value, SEO is even more important than other industries. Even low-volume keywords can pay off if the searcher is looking to spend a lot on legal services. So in this article, you’ll learn everything about SEO for law firms—what it is, why it matters, and how to master it. Plus,…
Creative Brand Refresh: Does Your Company Need One?
The lifecycle of a brand is one of constant evolution. Brands begin at a basic starting point and often change or adapt based on new improvements, information, and customer expectations. Many of the changes that a brand experiences over time are positive and reflect success, growth, and flexibility. There are no predetermined rules for when…
Greg Fass, Vice President of Marketing at Liquid Death Mountain Water
This week, we spotlight Greg Fass. He’s the VP of Marketing at Liquid Death Mountain Water. Nope. That’s not a typo. That’s the real name of the company. In fact, we’d like to congratulate Greg Fass and his team for putting together some of the most creative marketing promotions we’ve ever seen. And in this…
Social Media Listening to Inform Your Content Strategy
Social media listening is a crucial part of modern marketing. Over 4 billion people will use social media by 2025. You’re losing money if you don’t listen to—and act on—what they’re saying. So now, we’ll explain why social listening is important, how to do it, and how to use it to guide your content strategy….