Want to make the most of a cookie-less world with first-party data? Enhanced conversions are the key to improving your PPC campaigns with better targeting capabilities. In this blog, Logan Schiff, VP of Paid Search, will review the basics of enhanced conversions in Google Ads and how to set them up for your strategy. What…
How to Start with Performance Max Campaigns
Navigating the competitive world of B2B marketing requires constant adaptation and leveraging cutting-edge tools. Google Performance Max, a new ad campaign solution, has emerged as a game-changer for businesses looking to optimize their marketing efforts. So in this article, we’ll dissect Performance Max, and uncover the secret sauce that enables it to extend your…
Building a Robust Digital Marketing Media Mix: Where to Start?
Are you thinking about all the digital marketing platforms available for advertising? What about when you decide on how to allocate budgets or test new platforms? In this blog, Ignite Visibility’s Director of Paid Media, Logan Schiff, will walk you through his strategy to build a robust media mix to reach long-term goals. The Importance…