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Logan Schiff

Logan Schiff is a seasoned digital marketing professional with extensive expertise in paid search strategy, campaign optimization, and team leadership. As VP of Paid Search at Ignite Visibility, he leads innovative advertising strategies, delivering data-driven campaigns that drive significant ROI. His experience includes developing omnichannel audience targeting strategies, streamlining processes, and managing large-scale advertising budgets to maximize client success.

With a proven track record of managing multimillion-dollar campaigns across platforms like Google, Microsoft, and more, Logan has consistently delivered outstanding results. His skill set spans advanced analytics, training development, and creating customized solutions to help brands achieve their marketing goals effectively.

About Logan Schiff

Logan Schiff is a seasoned digital marketing professional with extensive expertise in paid search strategy, campaign optimization, and team leadership. As VP of Paid Search at Ignite Visibility, he leads innovative advertising strategies, delivering data-driven campaigns that drive significant ROI. His experience includes developing omnichannel audience targeting strategies, streamlining processes, and managing large-scale advertising budgets to maximize client success.

With a proven track record of managing multimillion-dollar campaigns across platforms like Google, Microsoft, and more, Logan has consistently delivered outstanding results. His skill set spans advanced analytics, training development, and creating customized solutions to help brands achieve their marketing goals effectively.

Enhanced Conversions: The Key to Identifying Converting Ads

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When measuring your Google Ads campaigns, there are certain measurement gaps, browser restrictions, and consent choices to consider, which can make it difficult to see which points along the customer journey actually convert. Using the enhanced conversions feature in Google Ads, you can improve conversion management and gain access to certain signals to optimize bidding….

Get the Most From Google Ads With PMax Advertising

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To get real results from your Google Ads strategy, get started with Performance Max campaigns—PMax campaigns for short—which enable you to access a lot of available Google Ads inventory using a single campaign. Learn all about Performance Max campaigns and how to use them in this guide from Logan Schiff, VP of Paid Search and…

Get the Most from Google Ads Data Manager

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If you want to get the best results from your Google Ads, there’s a powerful tool you can use to your advantage: Google Ads Data Manager. In an era where first-party data matters more than ever, you can use it effectively by mastering this and other tools in your campaigns. Here, VP of Paid Search,…

Building a Robust Digital Marketing Media Mix: Where to Start?

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Are you thinking about all the digital marketing platforms available for advertising?  What about when you decide on how to allocate budgets or test new platforms? In this blog, Ignite Visibility’s Director of Paid Media, Logan Schiff, will walk you through his strategy to build a robust media mix to reach long-term goals. The Importance…