In today’s digital world, traditional marketing alone isn’t enough. To boost engagement and drive sales, businesses need modern strategies that align with new technologies and shifting consumer behavior, like AI, machine learning, and personalized content. We conducted a survey to uncover the consumer spending trends that will define marketing in 2025, and we’ve highlighted 13…
HTML Sitemap vs XML Sitemap: Which is Better for Your Website
As an SEO manager, I’m often asked whether websites should use an HTML sitemap vs. XML sitemap. My answer is always the same – use both! In this post, Ray Day, SEO Strategist, will explain the key differences between an HTML sitemap vs. XML sitemap, when to use each, and strategies to leverage both for…
A Complete Guide to Google Perspectives & How to Use Them for Better SEO
Introduced in June 2023, Google Perspectives is gaining popularity as more people are using it for insights across the web. This could have an impact on branded and non-branded searches in significant ways. It puts third-party opinions front and center. It was one more addition to Google search filters, which are essential in helping people…
Avoid Hurting Your SEO Link Equity With UTM Parameters
Did you know that while a single URL tag can unlock a treasure trove of visitor insights, one misplaced UTM tag can wreak havoc on your site’s SEO strength? In this blog post, Senior Digital PR Strategist, Theresa Bass demystifies these tracking tags, revealing how they can turbocharge your campaign analytics and the pitfalls that…
How to Build the Perfect B2B Email Marketing Campaign
Email remains one of the best marketing tactics for ROI. Businesses see a return of $36 for every $1 spent! It’s hard to beat that kind of value, and B2B email marketing can potentially drive prospects down your marketing funnel. If you deliver value to the inbox, you’ll see results, from acquiring new customers to upselling…
18 Key Local SEO Trends to Boost Rankings in 2025
Local businesses need to do what they can to stand apart online, and a big component of online digital marketing is local search engine optimization (SEO). Good local SEO practices can help you climb to the top of search engines, but you must also incorporate the latest trends to succeed in this ever-changing landscape. In…
Experiential Marketing & Its Benefits for Businesses
To really get your audience involved in your marketing and build an unforgettable and powerful connection, you’ll want to implement experiential marketing that goes beyond traditional efforts. Creating unique and engaging experiences through these campaigns can help differentiate you from competitors in creative and exciting ways. In this blog, we’ll cover how to build successful…
A Guide to Email Marketing Software Solutions
When it comes to building a real connection with your target audiences, email marketing remains one of the most effective strategies. According to recent statistics, 87% of brands state that email marketing is a crucial part of their overall success. It also has the potential to achieve a high ROI, with businesses earning an average…
What Does Google’s November Core Update Mean for 2024 and Beyond?
Over the years, Google has released many core updates, the latest of which is the November Core Update, which finished rolling out on December 5. Like previous updates, this update comes with the purpose of improving Google search results, which can impact site rankings both immediately and over time. Danny Conlon, VP of Product and…
Get the Most from Google Ads Data Manager
If you want to get the best results from your Google Ads, there’s a powerful tool you can use to your advantage: Google Ads Data Manager. In an era where first-party data matters more than ever, you can use it effectively by mastering this and other tools in your campaigns. Here, VP of Paid Search,…