A standard operating procedure, or SOP, provides essential guidelines for businesses of all kinds when completing work for clients. Among other industries, standard operating procedures are crucial in marketing, providing agencies with the groundwork needed to develop highly effective campaigns and communicate efforts to clients. In this blog, Sebastian Turner, VP of Business Development, will…
Broad Match Modifier: The History Behind It & How It Works Now
Using Google Ads to develop paid media ad campaigns, advertisers used to be able to improve their ad targeting using a keyword match type called broad match modifier (BMM). However, as of 2021, this match type is gone, with Google’s phrase match format taking its place. In this blog post, Scott McCutchan, Sr. Director of…
What is a Digital Marketing Consultant? (And How to Find the Right One)
You’ve heard of digital marketing consulting. You may even have a vague idea of what it entails. But for many, “consultant” is thrown around as an umbrella term for anything and everything. However, a digital marketing consultant is particularly important in today’s online landscape, which is growing increasingly complex and competitive. To get the most…
First Party and Third Party Cookies: Your Step-by-Step Marketing Transition Guide
We’ve long talked about the arrival of a cookie-less world, but like anything else in digital marketing, that position seems to be ever-evolving. Are they going? Are they staying? In this blog, James Semczuk, Analytics Strategist, will talk about third party cookies, their impact on digital marketing, and where a browser might get cookies. What…
Extend Your Reach Online With Hulu Advertising
Want to excel with streaming advertisements? Hulu, especially since its acquisition by Disney, continues to grow as one of the top streaming platforms among audiences of all types. Today, Hulu has more than 43 million subscribers, with 4.4 million of them subscribing to Live TV, and the platform saw a total of $12 billion in…
The Ultimate Investor’s Guide to the Top 17 Chicken Franchises in 2025
If you’ve tasted one chicken, you’ve tasted them all, right? Wrong! This little bird has created some of the fastest-growing franchises in the world! In this blog, Elizabeth Seigle, Content Strategist, will dive into the best chicken franchise opportunities and how they make themselves stand out from the flock! What You’ll Learn How Chicken Franchises…
From Concept to Launch: Navigating the 7 Stages of Product Development
Creating a market-ready product from an idea doesn’t happen overnight. Instead, businesses must undergo a complex new product development process to transform that idea into a marketable product. Each stage of this process represents a critical milestone in the journey, demanding unique skills, resources, and strategies. In this article, Cooper Anderson, Director of Sales, will…
Brand Voice: What It Is and How to Build One to Bolster Your Business
The larger your company gets, the more important your brand messaging and brand voice becomes. From your web page copy to what your employees are saying to your blog to social media, it should all align. In this article, Digital Marketing Manager, Nicole Garcia, will walk you through some examples of strong brand voices, as…
The Ultimate Guide to Multi-Location Social Media Management Tools
Multi-location businesses face unique challenges when marketing their brands and offerings on social media. While single-location or solely online businesses focus on a singular campaign to drive engagement and sales, multi-location companies need to cater to the needs of each market location. In this blog, Katelyn Baginski, our Social Media Manager, will look into multi-location…
5 Effective Sales and Marketing Alignment Steps for Higher ROI
To effectively achieve your business goals, everyone within your organization needs to be working toward them. If there’s any misalignment among various teams, including sales and marketing, this kind of siloing could hold your business back as efforts become inconsistent and incongruous. In this blog, Sebastian Turner, VP of Business Development, will get into the…