It’s 2022. Gen Z is officially making its way into the workforce. And Baby Boomers are on their way out. During a period coined as The Great Resignation, how are you attracting and keeping Gen Zs as your employees? A Gen Z POV to Employee Retention Hi, I’m Nicole, an avid coffee drinker, yoga lover,…
How Does a Data Breach Affect Brand’s Reputation?
Companies tally most of the damages from data breaches in numbers. Concerns are usually about how many users’ data hackers accessed and how much the response will cost. But underneath the monetary cost of a security breach is a bigger issue: wrecked reputation. Security breaches shock consumer confidence, resulting in an invisible tsunami of lost…
Julia Goldin, Chief Product and Marketing Officer at the LEGO Group
This week, we spotlight Julia Goldin. She’s the Chief Product and Marketing Officer at the LEGO Group. We’d like to congratulate Julia Goldin and the entire LEGO team on an outstanding 2021. The company’s consumer sales grew 22% year-over-year. Overall revenue grew 27% to over DKK 55 billion. Operating profit rose 32% to DKK 17…
How to Use Facebook Lead Ads for Effective Lead Generation
A step-by-step guide to Facebook Lead Ads: configuring Instant Forms with custom questions, choosing target audiences, and downloading lead data — while handling privacy-policy and GDPR requirements, across use cases from list building to promotions.
Eric Lempel, Senior Vice President of Marketing & Head of Playstation Network – Ignite Marketer of the Week
This week, we spotlight Eric Lempel. He’s Senior Vice President of Marketing and Head of PlayStation Network at PlayStation. We’d like to congratulate Eric Lempel and the PlayStation team on the success of Sony’s Play at Home Initiative. It was a response to the COVID-19 lockdowns that led to 60 million game downloads. Lempel called…
User Behavior Metrics: How They Impact SEO
Want the key to ranking higher on Google? It’s in your user behavior metrics! Let’s look at what your user behavior metrics are, how you can analyze them, and how you can use the data to improve your ranking. What You’ll Learn What Are User Behavior Metrics? Click-Through Rate Time On Page Bounce Rate What…
Amazon Vendor Central vs. Seller Central: Which Is Right for You?
Ready to learn the real differences between Amazon Seller Central and Vendor Central? In this article, we’ll cover the differences you need to know. What We’ll Cover: Background on Amazon Vendor Central and Seller Central Vendor Central vs. Seller Central: Pricing Differences Seller Support Profit Margins Stocking Products Receiving Payment Customer Service Going International Tips…
Grace Windheim, Associate Product Marketing Manager at Kapwing – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Grace Windheim, Associate Product Marketing Manager at Kapwing, a creative software company based in San Francisco, California. Ignite Visibility applauds Grace Windheim for her passion for serving storytellers and creators in an ever-changing digital environment while staying true to her passion for social justice…
What is Amazon A+ Content & How to Get Started
Have you tried adding A+ content to your product listings yet? If not, then now is the time to do so. Why? Because A+ content gives you a competitive advantage over other sellers in the Amazon marketplace. With A+ content, you can utilize images, creative copy, and comparison charts to show customers why your product…
SEO Copywriting: A Complete Guide for 2024
The marketing sphere is constantly evolving, but if there’s an adage that rings endlessly true, it’s that content is king. Content marketing has transformed the ways in which businesses engage with consumers. From magazine features and television advertisements to social media memes and beyond, the written word has always been instrumental in enticing curious readers…