This week, we spotlight Eric Lempel. He’s Senior Vice President of Marketing and Head of PlayStation Network at PlayStation. We’d like to congratulate Eric Lempel and the PlayStation team on the success of Sony’s Play at Home Initiative. It was a response to the COVID-19 lockdowns that led to 60 million game downloads. Lempel called…
User Behavior Metrics: How They Impact SEO
Want the key to ranking higher on Google? It’s in your user behavior metrics! Let’s look at what your user behavior metrics are, how you can analyze them, and how you can use the data to improve your ranking. What You’ll Learn What Are User Behavior Metrics? Click-Through Rate Time On Page Bounce Rate What…
Amazon Vendor Central vs. Seller Central: Which Is Right for You?
Ready to learn the real differences between Amazon Seller Central and Vendor Central? In this article, we’ll cover the differences you need to know. What We’ll Cover: Background on Amazon Vendor Central and Seller Central Vendor Central vs. Seller Central: Pricing Differences Seller Support Profit Margins Stocking Products Receiving Payment Customer Service Going International Tips…
Grace Windheim, Associate Product Marketing Manager at Kapwing – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Grace Windheim, Associate Product Marketing Manager at Kapwing, a creative software company based in San Francisco, California. Ignite Visibility applauds Grace Windheim for her passion for serving storytellers and creators in an ever-changing digital environment while staying true to her passion for social justice…
What is Amazon A+ Content & How to Get Started
Have you tried adding A+ content to your product listings yet? If not, then now is the time to do so. Why? Because A+ content gives you a competitive advantage over other sellers in the Amazon marketplace. With A+ content, you can utilize images, creative copy, and comparison charts to show customers why your product…
SEO Copywriting: A Complete Guide for 2024
The marketing sphere is constantly evolving, but if there’s an adage that rings endlessly true, it’s that content is king. Content marketing has transformed the ways in which businesses engage with consumers. From magazine features and television advertisements to social media memes and beyond, the written word has always been instrumental in enticing curious readers…
Google Algorithm Updates: 7 Steps on How to Recover
If you’ve ever found yourself reeling from the aftereffects of a Google algorithm update, you’re certainly not alone. Google algorithm updates often come without warning – and without any clear guidance on how to deal with it. In this article, I’ll go over the 7 steps for how to recover from a Google algorithm update….
Is Your Website Theme Hurting Your Rank? – Ignite Friday
This week: your website theme could affect your rank, YouTube Mobile Analytics includes additional insights, and a recent WordPress update fixes lots of vulnerabilities. Here’s what happened this week in digital marketing. Facebook Unveils New Marketing Tool Called Ad Strategies Facebook recently released Ad Strategies, a new marketing automation tool that helps you build…
Ginger Woolridge, Head of Growth, Lightyear – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Ginger Woolridge, head of growth at Lightyear. Ignite Visibility applauds her for her leadership efforts and extensive contributions both in finance and in marketing. Ginger Woolridge Ginger Woolridge joined the Lightyear team in January 2021 after a 5-year career in finance and quickly climbed…
TikTok Surpasses YouTube for Average Watch Time – Ignite Friday
This week: Bing now offers instant indexing, the Google page experience update is fully rolled out, and wait until you hear how much it costs to hire an influencer. Here’s what happened this week in digital marketing. Bing Content Submission API Enables Instant Indexing Good news: the Bing Content Submission API is available. And it…