Question & answer schema, also known as Q&A or FAQ schema, gives you more real estate in Google! And it might even help with voice search… In this article, we’ll dive into all you need to know about schema and how you can add it to your site. What You’ll Learn: What schema is What…
How To Use 301 Redirects To Boost Traffic & Retain Authority
What is a 301 redirect and how do you use it? It’s a tool that every digital marketer should know how to use to help retain their authority or even boost their site traffic. Keep reading to find out more about this popular permanent redirect, how to use it, and practices that you should avoid….
Unlocking the Power of Bottom of Funnel (BoFU) Marketing
The bottom of the funnel is where the metaphorical bases are loaded. You have the potential to score big with a well-executed bottom-of-funnel (BOFU) marketing plan. But only 14% of marketers are making BOFU content, while 50% are making TOFU content. This means they miss a chance to convert their leads into sales. So in…
What is a Whitepaper?
When you hear the word “whitepaper” what do you think of? In politics, a whitepaper refers to a document that presents policy preferences before any official legislation is introduced. In the tech world, a whitepaper is often an authoritative report that explains the benefits of new technology. So, what are whitepapers in marketing and business?…
Ignite Visibility Takes on Equity Investment to Fund Growth
Ignite Visibility is thrilled to announce our new partnership with Mountaingate Capital! From the moment we met the Mountaingate team we knew they were the perfect partner. Mountaingate shares our values, our vision and has the highest level of expertise in the category. We could not have found a better partner. At Ignite Visibility, our…
Want To Build A Successful Franchise Marketing Strategy? Here’s How.
Some of our largest clients are franchises. In this article, I outline the basics – both to attract franchisees and keep each franchise up and running. While some of the information will apply to both attracting and retaining them, there are a few differences between the two. Here is how to build a successful…
SMS Marketing: What You Need to Know Before Hitting Send
Is your content marketing strategy struggling? Whether your conversion rates have taken a hit thanks to this new cookieless world or you just want to explore a new avenue, consider adding SMS marketing to your line-up. In a world where most people have their phones in their hands most of the day, SMS marketing is…
How to Switch from Universal Analytics to GA4
Like it or not, Google Analytics 4 is coming. Google’s confirmed they’ll sunset Google Analytics 3 (AKA “Universal Analytics”) on July 1, 2023. This represents a huge change for the marketing industry. Google Analytics dominates the market, with 93% of companies using analytics and reporting tools. Such a big shift can be uncomfortable, but…
Why Your Business Needs to Post More Video Content
Video content has always been a big part of social media. After all, YouTube is the second most popular social media platform with over 2.5 million users a month. Add YouTube’s consistent popularity to the rise of TikTok, Instagram Reels, and Facebook Stories, and you can easily see how video content is transforming the social…
Announcing Our New Digital Marketing Tool: CertaintyTech
We have finally released brand-new software designed to help marketers achieve the best return on investment when it comes to digital marketing channels. This new software has been two+ years in the making. Introducing CertaintyTech CertaintyTech aims to change the digital marketing landscape through first-party data, verified analytics benchmarking and modeling. This new software has…