Pay-per-click is demanding. It takes extensive research, regular testing, and constant adjustments to make a consistent profit on campaigns. But you’re struggling to juggle PPC optimization with everything else. And with PPC becoming more competitive, making the most of your ad spend is more important than ever. Luckily, there’s a solution: automation tools. So in…
Opt-in Email Marketing for Beginners
Unlike social media, email isn’t a rented platform. Your email list belongs to you and lets you connect with consumers without any third parties. So in this guide, you’ll learn how to build a high-converting email list. You’ll learn what opt-in emails are, why they matter, and the best strategies for growing your audience. What…
Does Your Brand Need a Refresh? Here’s How to Tell
The lifecycle of a brand is one of constant evolution. Brands begin at a basic starting point and often change or adapt based on new improvements, information, and customer expectations. Many of the changes that a brand experiences over time are positive and reflect success, growth, and flexibility. There are no predetermined rules for when…
Greg Fass: Marketing Leadership at Liquid Death Mountain Water
This week, we spotlight Greg Fass. He’s the VP of Marketing at Liquid Death Mountain Water. Nope. That’s not a typo. That’s the real name of the company. In fact, we’d like to congratulate Greg Fass and his team for putting together some of the most creative marketing promotions we’ve ever seen. And in this…
Social Media Listening to Inform Your Content Strategy
Social media listening is a crucial part of modern marketing. Over 4 billion people will use social media by 2025. You’re losing money if you don’t listen to—and act on—what they’re saying. So now, we’ll explain why social listening is important, how to do it, and how to use it to guide your content strategy….
Meta Marketing Trends of 2022 to Incorporate Now
Meta recently announced the top trends content creators should focus on in 2022. So let’s dive deep into each one so you can make the most of them this year. Meta Marketing Trend #1 Tell The Story Behind Your Product/Service Young people want to know the story behind your product. Diving deeper into the “how”…
6 Tips for Retaining Your Gen-Z Employees
It’s 2022. Gen Z is officially making its way into the workforce. And Baby Boomers are on their way out. During a period coined as The Great Resignation, how are you attracting and keeping Gen Zs as your employees? A Gen Z POV to Employee Retention Hi, I’m Nicole, an avid coffee drinker, yoga lover,…
How Does a Data Breach Affect Brand’s Reputation?
Companies tally most of the damages from data breaches in numbers. Concerns are usually about how many users’ data hackers accessed and how much the response will cost. But underneath the monetary cost of a security breach is a bigger issue: wrecked reputation. Security breaches shock consumer confidence, resulting in an invisible tsunami of lost…
Julia Goldin, Chief Product and Marketing Officer at the LEGO Group
This week, we spotlight Julia Goldin. She’s the Chief Product and Marketing Officer at the LEGO Group. We’d like to congratulate Julia Goldin and the entire LEGO team on an outstanding 2021. The company’s consumer sales grew 22% year-over-year. Overall revenue grew 27% to over DKK 55 billion. Operating profit rose 32% to DKK 17…
How to Use Facebook Lead Ads for Effective Lead Generation
There’s one critical Facebook lead generation strategy that not enough people are taking advantage of. For businesses that regularly run ads on Facebook, it’s difficult to pinpoint which customers are specifically interested in the products and services you provide. This gap (between what you offer and who’s actually interested) leads to wasted ad dollars…