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Home / Archives for Blog

Google Algorithm Updates: 7 Steps on How to Recover

December 7, 2021 by John Lincoln

If you’ve ever found yourself reeling from the aftereffects of a Google algorithm update, you’re certainly not alone.  Google algorithm updates often come without warning – and without any clear guidance on how to deal with it.  In this article, I’ll go over the 7 steps for how to recover from a Google algorithm update….

Is Your Website Theme Hurting Your Rank? – Ignite Friday

September 17, 2021 by John Lincoln

 This week: your website theme could affect your rank, YouTube Mobile Analytics includes additional insights, and a recent WordPress update fixes lots of vulnerabilities. Here’s what happened this week in digital marketing. Facebook Unveils New Marketing Tool Called Ad Strategies Facebook recently released Ad Strategies, a new marketing automation tool that helps you build…

Ginger Woolridge, Head of Growth, Lightyear – Ignite Marketer of the Week

September 13, 2021 by John Lincoln

In this edition of Marketer of the Week, Ignite Visibility spotlights Ginger Woolridge, head of growth at Lightyear. Ignite Visibility applauds her for her leadership efforts and extensive contributions both in finance and in marketing. Ginger Woolridge Ginger Woolridge joined the Lightyear team in January 2021 after a 5-year career in finance and quickly climbed…

TikTok Surpasses YouTube for Average Watch Time – Ignite Friday

September 10, 2021 by John Lincoln

This week: Bing now offers instant indexing, the Google page experience update is fully rolled out, and wait until you hear how much it costs to hire an influencer. Here’s what happened this week in digital marketing. Bing Content Submission API Enables Instant Indexing Good news: the Bing Content Submission API is available. And it…

How to Get Google Traffic with Minimal Effort

September 8, 2021 by John Lincoln

 If you want to be successful in the digital space, you need a plan to get noticed and grab traffic from Google. In this article, I’ll go over 4 tried-and-true strategies that will boost your views and get your website some easy Google traffic. 1. Google Trends to Increase Google Traffic Being on the…

Instagram Retires Swipe Up Feature In Favor of Stickers – Ignite Friday

August 27, 2021 by John Lincoln

This week: Google pays the big bucks to stay the dominant search engine, Facebook is in trouble with the feds, and yeah, your titles appear different in search. Here’s what happened this week in digital marketing. Report: Google Paying Apple $15 Billion to Remain Default Search Engine According to financial analysts, Google is paying Apple…

Quarterly Earnings Are In…How Did Your Favorite Platform Perform? – Ignite Friday

July 30, 2021 by John Lincoln

 This week: it’s earnings season! Plus some other great tidbits of news that might help you build your business online. Here’s what happened this week in digital marketing.  Pinterest Now Allows Users to Post Affiliate Links Good news if you’re an affiliate marketer. You can now post affiliate links on Pinterest. Here’s how it…

Marc Babel, Digital Marketing Manager, Corporate Travel Management – Ignite Marketer of the Week

June 28, 2021 by John Lincoln

In this edition of Marketer of the Week, Ignite Visibility spotlights Marc Babel, Digital Marketing Manager at Corporate Travel Management (CTM). Ignite Visibility is proud to recognize him for his extensive contributions and achievements in B2B digital marketing. Marc Babel A fearless and hands-on leader, Babel lives and breathes marketing. Not only was it his…

Is AMP On The Way Out? – Ignite Friday

May 28, 2021 by John Lincoln

 This week: AMP is on its way out, the page experience ranking signal is on its way in, and Pinterest is on its way up. Here’s what happened this week in digital marketing. Google: Fixing Core Web Vitals Already Boosts Rankings Think you need to wait until next month to see a ranking benefit…

10 Customer Retention Tactics to Boost Revenue

May 25, 2021 by John Lincoln

Did you know that the average company loses roughly 20% of its customers each year by simply failing to attend to their needs? Losing customers not only means you lose money, but you lose the resources used in trying to convert them. You shouldn’t let that happen to your business. To help curtail these issues,…

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