Increase Your Amazon Competitiveness With A+ Content
Have you tried selling your Amazon products with A+ content yet? If not, then now is the time to do so.
Why? Because A+ content gives you a competitive advantage over other vendors on the Amazon e-commerce platform.
With A+ content, you get the opportunity to use additional images, more creative copy, and even comparison charts to convince customers that your product is the best in its class.
In fact, according to Amazon, A+ content can drive up sales between 3 and 10%. That’s in addition to the hidden value of giving your brand increased recognition with the superior marketing.
Here’s what you need to know about Amazon A+ content.
You’ll Need to Sign up for It
By default, your product pages aren’t enabled with Amazon A+ content. You’ll need to sign up for it if you want to add it to one or more of your pages.
Fortunately, that’s easy to do. We’ll go over that a little later in this article.
Of course, you should know that Amazon doesn’t offer the enhanced content free of charge. You’ll need to pay a fee for it.
How much does it cost? It depends.
First, it depends on whether you select to create A+ content with a self-service module or if you decide to let Amazon build it for you.
If you go with the self-service option, then you’ll be expected to design your layout, provide the images, and create the copy. Keep in mind that you might also be asked to design parts of the customer checkout process as well, depending on which plan you select.
The self-service option can cost as much as $400. That cost is per product, so this is where you’ll need to bring in an accountant to run the numbers and make sure that the increase in sales is worth the additional expense.
Also, the self-service option is best left to people with some background in marketing. If you don’t know how to market products successfully, especially in an e-commerce environment, then maybe it’s best if you let Amazon design your A+ content for
Amazon will be happy to do that, but for a fee of course. In fact, you can expect to spend as much as three times the amount of money that you’ll spend on a self service module if you let Amazon handle your design.
Again, though, if you run the numbers and find that it’s worth it to pay Amazon to design your A+ content while you focus on ways to grow your business on Amazon, then you stand to make a lot of extra money without much effort. That’s always a good thing.
How to Get Started With A+ Content
If you’re ready to get started with A+ content for one or more of your products, just follow the steps below.
- Log on to Vendor Central.
- Hover your mouse over “Merchandising” in the top bar menu. Select “A+ Detail Pages” from the dropdown.
- Select whether you want “Self-service modules” or “Amazon builds for you.” Because the “Amazon builds” option is pretty expensive, we’ll go with the “Self service modules” option here.
- You should see a page that gives you the option to enter an ASIN in the left-hand sidebar. Enter the ASIN of the product you’ve select for A+ content.
- In the middle of the same page, you should see a large field where you’re asked to enter a project name. Simply type in a descriptive name of your “project” in that field.
- Click on “Continue.”
- The next page gives you the opportunity to build your layout style. This is where you draw on your marketing knowledge as you drag and drop different elements to the design page. You have multiple layouts to choose from so feel free to experiment with different options and see which one works best.
- Once you’ve got the layout you like, click “Continue.”
- Next, you’ll need to upload your images and content. Remember, you’re trying to convince customers to buy your product so you only want to upload the highest quality images. Also, make sure that your copy follows good rules of marketing (e.g., emphasize the benefits and not the features).
- Once you’ve uploaded all your images and content, click on the “Preview” button in the lower, right-hand side of the screen. You’ll then get an opportunity to see exactly what a customer will see when looking at your A+ content. This is where you should ask yourself: “Would I buy this product if I saw this detail page?” If the answer is “no,” then it’s time to go back to the drawing board.
- On the other hand, if you’re happy with what you’ve produced, then you’re done.
Congratulations! You’ve created your first A+ detail page.
Now, it’s time to experiment with it. See if it really does boost your sales 3 to 10%. If so, then consider running A+ content for other ASINs.
