MENUMENU
  • Services
    • Services
      • Search Engine Optimization
      • Local SEO
      • Generative Engine Optimization
      • Digital PR
      • Content Marketing
      • Email Marketing Services
      • Lifecycle Marketing
      • Paid Media Advertising
      • Social Media Marketing
      • Creative Design Services
      • Conversion Rate Optimization
      • Website Design & Development
      • Amazon Marketing Services
      • Franchise Marketing
      • Franchise Development
      • National to Local Marketing
      • Reporting and Data Analytics
      • Digital Marketing Strategy
  • Who We Serve
    • Who We Serve
      • Franchise Marketing
      • B2B Marketing
      • Lead Generation
      • Ecommerce
      • We Build Custom Strategies
      • View Sample Industries
  • About Us
    • About Ignite Visibility
      • Our Story
      • Our Values
      • Our Team
      • Clients
      • Diversity & Inclusion
      • Our Blog
      • Marketing Resources
      • Franchise Marketing Resources
      • Careers
      • Hiring Notice
  • Case Studies
  • Awards
  • Contact
  • 619.752.1955
Home / Blog / Grace Windheim, Associate Product Marketing Manager at Kapwing – Ignite Marketer of the Week

Grace Windheim, Associate Product Marketing Manager at Kapwing – Ignite Marketer of the Week

February 7, 2022 By John Lincoln

Ignite Marketer of the Week Grace Windheim

In this edition of Marketer of the Week, Ignite Visibility spotlights Grace Windheim, Associate Product Marketing Manager at Kapwing, a creative software company based in San Francisco, California.

Ignite Visibility applauds Grace Windheim for her passion for serving storytellers and creators in an ever-changing digital environment while staying true to her passion for social justice issues.

Grace Windheim

Only a few years out of college, Grace Windheim is already making a name for herself in the world of content marketing and creation.

Born and raised in Hong Kong and Singapore, Windheim now calls the San Francisco Bay Area home. A 2016 graduate of the prestigious United World College of South East Asia, Windheim continued her studies at The Johns Hopkins University in Baltimore, Maryland, where she earned a Bachelor’s degree in Public Health.

While a student at Johns Hopkins, Windheim was one of only twenty recipients of the Hodson Scholarship. This $34,000 a year merit-based scholarship is awarded to students who demonstrate strong abilities in the areas of academia, personal achievement, and leadership. She was also a member of Delta Omega National Public Health Honor Society.

Grace Windheim - YouTube Channel for Kapwig
Grace Windheim – YouTube Channel for Kapwig

Windheim’s Work While Attending Johns Hopkins

In addition to obtaining a 3.96 GPA while an undergraduate student at Johns Hopkins University, Windheim also held various positions in the healthcare and marketing industries.

Her long line of impressive internships includes time spent at Boston Children’s Hospital as a Neuroplasticity Research Intern, at Ruffalo Noel Levitz as an Alumni Relations Fundraiser, a Resident Assistant at the Johns Hopkins Center for Talented Youth, and as a Research Assistant at the Johns Hopkins Center for a Liveable Future.

In 2018, she also interned at Shepherd’s Clinic in Baltimore, Maryland as a Community Impact Intern and at Blue Jay’s Perch Community Garden as Marketing and Communications Intern.

One of Windheim’s passions is finding connections between seemingly unrelated topics on her quest to solve complex problems. The various positions she has held helped her to refine her marketing and communications skills while engaging her interests in marketing, graphic design, health and wellness, and computer science.

Every internship and part-time position helped to create the exceptional marketer and manager she is today.

Windheim’s Introduction to Kapwing

During her senior year at Johns Hopkins, Windheim accepted a three-month internship at a communications start-up, Kapwing, in the San Francisco Bay Area.

Kapwing is a start-up that is changing the digital media landscape. Created by and for millennials, they create the infrastructure for collaborative video creation. With their tools, media companies are able to easily scale their content production.

As the Growth Marketing Intern, Windheim pioneered growth efforts and improved customer acquisition through SEO content creation, social media engagement, email marketing, community management and engagement, and press events.

During her initial short stint at Kapwing, Windheim produced 51 videos for the company’s YouTube channel and wrote seven articles for their blog.

Thanks to her content creation strategy and excellent ability to create content that resonated with their preferred audience, the company saw a 150% increase in YouTube subscribers and a 125% increase in video views in just three months.

Tying Together Windheim’s Love of the Outdoors with Her Passion for Social Justice Issues\

Following her summer internship in the Bay Area, Windheim went back to the East Coast to finish her Bachelor’s degree.

She found her way into working with underprivileged youth in Baltimore as the Founder and Co-President of Hop Outside is a student service group that works with the Baltimore Chapter of The Sierra Club.

During her time with Hop Outside, she managed a team of 30 volunteers, directed marketing efforts, and facilitated post-trip reflection discussions on social justice issues while leading monthly outdoor drips for Baltimore City’s underprivileged youth at no cost to them.

When she was not organizing trips for Hop Outside or dedicating herself to fundraising for the trips, Windheim was working as a Lead Instructor and the Director of Finance of Outdoor Pursuits with Johns Hopkins University.

This organization led groups of Johns Hopkins students and faculty on outdoors trips, including canoeing, backpacking, paddleboarding, and camping around the Maryland area during the academic school year.

As the Director of Finance, Windheim also maintained the club’s financial records and managed the budget of the organization.

Windheim Returns to Kapwing

Upon her graduation from Johns Hopkins University in May of 2020, Windheim returned to the West Coast to continue her work with Kapwing.

Originally working as a full-time Content Creator, she quickly rose the ranks to become a Content Strategist, a Senior Content Strategist, and a Brand Manager within a few short months. She also became certified in Content Marketing, Email Marketing, and Growth-Driven Design by HubSpot Academy.

By January of 2022, Windheim’s career growth had exploded and, thanks to her hard work and undeniable skill, she was promoted to the Associate Product Marketing Manager at Kapwing.

The company, which launched in October 2017, now has more than 100,000 YouTube subscribers. Many people at the company contribute their great success to Windheim’s ability to connect with their audience while building a safe and inclusive space for users to produce their content.

Wrapping It Up With Grace Windheim

In short, Windheim is exactly what the digital space needs.

She is young, passionate, and full of ideas that will change this space for the better. I applaud Windheim’s ability to marry her many different interests in a way that makes a positive difference in all of the related spaces.

While her resume is already full of impressive achievements, I wholeheartedly believe that this is just the beginning of the great things we will see come from Grace Windheim.

Related Posts

  • Content Marketing or SEO: Which is More Important?

    Which is More Important? This question was asked today on reddit, and I wanted to…

  • Content Marketing Services, Compelling Insight the Best Pros Know

    Many business owners really don't understand content marketing. I feel your pain in that I…

  • How to Craft Magnetic Content

    Internet marketing these days is all about writing that quality content that not only makes…

About John Lincoln

John Lincoln (MBA) is the CEO of Ignite Visibility, a top performance marketing agency backed by Mountaingate Capital. A digital marketing strategist and keynote speaker, Lincoln has managed over 1,000 marketing programs for brands like DoorDash, HBO, Tony Robbins, and Experian. Under his leadership, Ignite Visibility has been named a leading digital marketing agency in the U.S. and made the Inc. 5,000 list six times. Lincoln also spearheaded the development of CertaintyTech, a cutting-edge media mix modelling and forecasting platform. An award-winning marketer, Lincoln has authored three books, including Advolution (2022), and produced films such as SEO: The Movie. Recognized as a Top Business Leader, he has been featured in Forbes and The New York Times and spoken at global events like Web Summit and SMX. Lincoln's mission is to empower businesses through innovative digital strategies while reinvesting in clients, employees, and the community.

About Ignite

Ignite Visibility is a premier full-service digital marketing agency. We were founded in San Diego, CA but are now a 100% remote-first company with Igniters and clients around the globe.

Ignite Visibility is one of the highest awarded digital marketing agencies in the industry, works with some of the biggest brands in the world and is a 6x Inc. 5000 company.

noun-trading

Our Services

Ignite Visibility offers Award-Winning Services including comprehensive full-funnel digital marketing strategies. Learn more about our most popular service offerings below:

  • SEO Search Engine Optimization
  • PPC Pay Per Click
  • Email Marketing
  • Social Media
  • Creative
  • View All Services

Contact Us. Let’s Chat!

  • This field is hidden when viewing the form

Marketing Guides

SEO In 2020: How To Prepare For Major Disruption

"SEO: The Movie" - Have You Seen Our Film? Watch Now

"Social Media Marketing: The Movie" - Have You Seen Our Film? Watch Now

Amazon Seller Central vs Vendor Central

Listen To The Podcast Featuring The Best Minds In Marketing

John Lincoln Interviews Global Director of Digital Marketing & Strategy at Qualcomm, Jessica Jensen

Check Out 227 Free Online Marketing Classes

The 2020 Guide To Dominating SEO With Advanced Schema

Learn More About Our Digital Marketing Agency

Learn More About Our SEO Services

Learn More About Our Paid Media Services

SELECT CATEGORY

Become A Contributor

Interested in writing for Ignite Visibility?

APPLY NOW

noun-chat

Let's Chat

Ready to grow your online visibility and sales?

Request Your Free Proposal

Work With Us

NEWSLETTER // SIGN UP NOW










noun-strategy

Free Marketing Resources

  • Digital Marketing Resources
  • Marketing Strategy Videos
  • Weekly Marketing News Recaps
noun-strategy

Most Popular Blogs

  • How Long Does SEO Take?
  • Multi-Location SEO: Top Strategies
  • Google AI Overviews: Everything You Need to Know
  • Technical SEO 101
  • 18 Google Ad Extensions You Should Use
  • Complete Guide to Google Responsive Display Ads
  • Capitalizing on Local Service Ads
  • How SEO and PPC Work Together
  • Community Management Best Practices
  • B2B Social Media Marketing Guide
  • VIEW ALL BLOGS
noun-letter

Join Our Newsletter

CONNECT WITH US

  • facebook
  • twitter
  • instagram
  • youtube
  • linkedin

Services

  • Search Engine Optimization
  • Generative Engine Optimization
  • Pay Per Click Management
  • Social Media Marketing
  • Email Marketing
  • Conversion Rate Optimization
  • Website Design & Development
  • Creative Design
  • Content Marketing
  • Digital PR
  • Franchise Marketing
  • Digital Marketing Agency Services

About

  • Our Team
  • Our Values
  • Clients
  • Industry
  • Reviews
  • Careers
  • Marketing Resources
  • Privacy Policy & Service Terms
  • Advertising Disclosures
  • Sitemap

Contact

4370 La Jolla Village Drive
Suite 320
San Diego, California 92122

619.752.1955

Join The Newsletter

Sign up for our newsletter to get the latest from Ignite Visibility.











google parther logo

©2025 Ignite Visibility. All Rights Reserved. Privacy Policy and Terms of Service