Digital marketing expert John Lincoln is proud to announce the launch of his latest groundbreaking book, Advolution!
Often at the forefront of the industry, John has been a leader in the digital marketing space for over 15 years. He’s worked with thousands of clients to increase their sales and brand awareness through digital marketing.
When asked why he wrote the book, Lincoln replied.
“Ask yourself this. What’s the perfect way to run your digital marketing program on a daily, weekly, monthly, quarterly and annual basis? How do you set up a timed cadence, so it self-improves at the optimized duration? Do you have a documented structure your company adheres to ensuring you follow all the best practices and perform regular legal, network and creative review of your program? Without these frameworks, you will only have short-term gains and be at risk. With these frameworks, it is nearly impossible not to progress. The reason is that the data, insights, tracking, machine learning and strategy improve through systematic analysis. This book is going to push your digital marketing program into the future and keep you there,” says Lincoln.
John has worked on Advolution over the past two years. In it, he addresses the critical changes in digital marketing for businesses. It covers hot-button issues like how to select the right digital network based on the content it allows and the trust of your customers, how to address evolving digital challenges, how to use AI and how to create, measure, and scale the highest-performing creative advertising content.
“The future of the Internet will revolve around who can put the best strategy in place, who can ignite the power of their own data and convert an online audience for less,” comments Lincoln.
Ultimately, Lincoln helps readers develop an executive-level knowledge of how to approach digital marketing and teaches them how to place a systematic framework in their business to avoid big mistakes and double down on wins.
Lincoln says, “This book is for business owners and marketers who want to have a better understanding of the current state and future of the industry. It’s also for students looking to get a jump start on their career.”
John has previously released two books, 2016’s Digital Influencer: A Guide to Achieving Influencer Status Online and 2019’s The Forecaster Method: The Modern System to Accurately Evaluate, Forecast, and Scale Your Digital Marketing.
In addition to being an author and industry expert, John is the CEO of Ignite Visibility, a digital marketing agency with over 100 clients, including some of the largest companies and brands in the world. Thanks in part to his leadership, the agency recently secured its spot on the Inc. 5000 for the sixth year in a row.
To learn more about Advolution and order your copy, visit: go.ignitevisibility.com/advolution
