The bottom of the funnel is where the metaphorical bases are loaded. You have the potential to score big with a well-executed bottom-of-funnel (BOFU) marketing plan. But only 14% of marketers are making BOFU content, while 50% are making TOFU content. This means they miss a chance to convert their leads into sales. So in…
What is a Whitepaper?
When you hear the word “whitepaper” what do you think of? In politics, a whitepaper refers to a document that presents policy preferences before any official legislation is introduced. In the tech world, a whitepaper is often an authoritative report that explains the benefits of new technology. So, what are whitepapers in marketing and business?…
Ignite Visibility Takes on Equity Investment to Fund Growth
Ignite Visibility is thrilled to announce our new partnership with Mountaingate Capital! From the moment we met the Mountaingate team we knew they were the perfect partner. Mountaingate shares our values, our vision and has the highest level of expertise in the category. We could not have found a better partner. At Ignite Visibility, our…
Want To Build A Successful Franchise Marketing Strategy? Here’s How.
Some of our largest clients are franchises. In this article, I outline the basics – both to attract franchisees and keep each franchise up and running. While some of the information will apply to both attracting and retaining them, there are a few differences between the two. Here is how to build a successful…
SMS Marketing: What You Need to Know Before Hitting Send
Is your content marketing strategy struggling? Whether your conversion rates have taken a hit thanks to this new cookieless world or you just want to explore a new avenue, consider adding SMS marketing to your line-up. In a world where most people have their phones in their hands most of the day, SMS marketing is…
How to Switch from Universal Analytics to GA4
Like it or not, Google Analytics 4 is coming. Google’s confirmed they’ll sunset Google Analytics 3 (AKA “Universal Analytics”) on July 1, 2023. This represents a huge change for the marketing industry. Google Analytics dominates the market, with 93% of companies using analytics and reporting tools. Such a big shift can be uncomfortable, but…
Why Your Business Needs to Post More Video Content
Video content has always been a big part of social media. After all, YouTube is the second most popular social media platform with over 2.5 million users a month. Add YouTube’s consistent popularity to the rise of TikTok, Instagram Reels, and Facebook Stories, and you can easily see how video content is transforming the social…
Announcing Our New Digital Marketing Tool: CertaintyTech
We have finally released brand-new software designed to help marketers achieve the best return on investment when it comes to digital marketing channels. This new software has been two+ years in the making. Introducing CertaintyTech CertaintyTech aims to change the digital marketing landscape through first-party data, verified analytics benchmarking and modeling. This new software has…
Breaking Down PPC Automation (With Software Recommendations)
Pay-per-click is demanding. It takes extensive research, regular testing, and constant adjustments to make a consistent profit on campaigns. But you’re struggling to juggle PPC optimization with everything else. And with PPC becoming more competitive, making the most of your ad spend is more important than ever. Luckily, there’s a solution: automation tools. So in…
Opt-in Email Marketing for Beginners
Unlike social media, email isn’t a rented platform. Your email list belongs to you and lets you connect with consumers without any third parties. So in this guide, you’ll learn how to build a high-converting email list. You’ll learn what opt-in emails are, why they matter, and the best strategies for growing your audience. What…