What You’ll Learn What is a Referral in Google Analytics 4? How Do I Find Referral Traffic For My Website? What To Look For In Referral Traffic Reports Why I’m Not Seeing Referral Traffic What Is a Referral in Google Analytics 4? A referral in Google Analytics 4 is the attributed traffic source when a…
How to Switch from Universal Analytics to GA4
Like it or not, Google Analytics 4 is coming. Google’s confirmed they’ll sunset Google Analytics 3 (AKA “Universal Analytics”) on July 1, 2023. This represents a huge change for the marketing industry. Google Analytics dominates the market, with 93% of companies using analytics and reporting tools. Such a big shift can be uncomfortable, but…