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Home / Blog / Announcing Our New Digital Marketing Tool: CertaintyTech

Announcing Our New Digital Marketing Tool: CertaintyTech

October 27, 2022 By John E Lincoln

We have finally released brand-new software designed to help marketers achieve the best return on investment when it comes to digital marketing channels.

This new software has been two+ years in the making.

Introducing CertaintyTech

CertaintyTech aims to change the digital marketing landscape through first-party data, verified analytics benchmarking and modeling.

This new software has been two+ years in the making.

The Google-approved app will take the guesswork out of how to best reach a specific brand’s conversion rate goals by pinpointing which marketing channels will provide them with the highest return on investment.

The app connects directly to Google Analytics, and also allows manual modeling, to import a brand’s historical session data. Once imported, the user can then compare the performance of their website to that of their biggest competitors.

CertaintyTech also provides a forecast for the next 12 months to help brands make data-driven and well-researched decisions on which channels are best suited for their specific goals.

All data is also able to be manipulated based on seasonality, growth rate, marketing channel, device, and location to provide the best possible forecast for each situation.

Conversion rates based on industry standards or personal goals can also be applied to the forecast to better pinpoint results.

Clients Try CertaintyTech

The brand-new technology has already been rolled out with a select group of Ignite Visibility clients.

John Lincoln, CEO of Ignite Visibility, says, “100% of our clients are on CertaintyTech right now, and 30-40% are actively using it. This is very high adoption for the first few months of the program! Clients are finding it enlightening to compare their results to the industry average. This helps our clients understand what their full marketing program could and should look like!”

Lincoln and his team are confident that CertaintyTech will give their clients an upper hand when it comes to their digital marketing.

Thanks to this well-designed app, their clients no longer have to fear whether or not they’re investing in the proper channels for their audiences.

Through data, modeling, strategy, and forecasts, they are now better equipped to reach their conversion goals more quickly than ever before.

“The future is bright for CertaintyTech. This software is only available for clients, and we want to keep it that way for now. Our roadmap for development will continue to give our clients an edge in digital marketing.”

About John E Lincoln

John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018, 2019 and 2020 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and author of two books, "The Forecaster Method" and "Digital Influencer." Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. John Lincoln is the editor of the Ignite Visibility blog. While he is a contributor, he does not write all of the articles and in many cases he is supported to ensure timely content.

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About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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