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Home / Uncategorized / Black Hat SEO Companies Could Come Under Fire from Google

Black Hat SEO Companies Could Come Under Fire from Google

November 14, 2013 By Ignite Marketing Team

Over there last 15 years or so there have been many SEO companies who got their clients results by building links. Although this was against Google’s quality guidelines, it is almost hard to blame them because it was a very effective SEO practices. There are of course white hat and black hat ways to build links. White hat being the way the search engines recommend and black hat being against the guidelines. Over the years, I have always been white hat and Ignite Visibility is a white hat company.

Black Hat SEO Companies Could Come under Fire from Google

Black Hat SEO Companies Could Come under Fire from Google

Recently, in a Google hangout someone recommended that Google penalize SEO companies who have used black hat techniques to get their clients rankings. In most cases, the websites who used these tactics now have a penalty of their own. When the person made this recommendation in the Google hangout, Jon Mueller, an engineer on the Google search team, felt like it was a great idea. He stated that it is something they would consider.

Outside of this, basically any website that was buying links in bulk, or using an SEO company to do this, is now loosing rankings. We have been doing so much clean up in this area. Recently, I have even seen a few SEO companies switching domain names and starting fresh, just to get away from those old bad links.

It will be interesting to see how these black hat SEO companies respond to these clear issues.

About Ignite Marketing Team

This blog was produced by the Ignite Visibility expert marketing team. It is the result of insight from our agency service lead, research and input from John Lincoln. Learn more about Ignite Visibility

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About Ignite Visibility

Ignite Visibility is a premier full-service digital marketing agency based in San Diego, CA. The Ignite Visibility mission is to provide the most effective digital marketing solutions in the industry, a high-touch customer experience, deliver results and use profits to reinvest in client success, employee success and the community. Ignite Visibility is one of the highest awarded digital marketing agencies in the industry, works with some of the biggest brands in the world and is a 6x Inc. 5000 company. Learn more about our services.

 

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