On Nov. 15, 2014, the Facebook ‘Like Gate’ will be a thing of the past. Facebook quietly mentioned in its Platform Policy that pages can’t make it a requirement to Like a Page to have access to contest, downloadable ebooks and more. Like Gates usually required the aid of third party apps and were a…
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Mission Federal Credit Union – Social Media Campaign Case Study
Mission Fed is the largest, locally based financial institution exclusively serving San Diego County and is a part of a CO-OP network that offers its customers more than 30,000 fee-free ATMs nationwide. All San Diegans are welcome. The Challenge The client, Mission Fed, wanted to do a small-scale Facebook focused campaign to grow their presence…
How Does Social Media Analytics Help your Business?
Social Media Analytics is essential for any business as it provides useful insights into your demographic, such as their interest, frequent interaction times and much more. It’s more than looking at Likes and Re-tweets, social media analytics gives you in-depth knowledge for future strategies and allows you to tailor your content to your audience. I…
Case Study: Love is in the Hair Viral Campaign
Wigs by Patti’s Pearls is a boutique website geared towards women with cancer as well as the hair challenged. The Challenge The client wanted to bring more exposure to the e-commerce business and expand their brand. Additionally, the client wanted to recognize the beautiful women and raise awareness of hair loss and its affects. The…
How Social Media Ads Help Your Brand
Social media ads are a phenomenal method to grow your brand quickly and effectively. However, it is important to identify which social platform would yield the most return for your business. Facebook Facebook is my favorite platform for promoting your business, you can acquire new likes, promote post or direct traffic to your website…
How to Make a Killer Pinterest Profile
With social media constantly changing, Pinterest has been dominating the social media scene with its engaging and lively photos. The numbers for Pinterest are staggering. It is now used by more than 1 in 5 U.S. adults (21%), as well as a full third of U.S. women. Additionally, the average Pinterest user has a household…
How to Get People To Read Your Blog and Online Content
With millions of websites out there, it’s tough to get your blog seen by the right audience. Employ some of these easy tactics to help drive fresh traffic to your website. Writing Style: Make sure you’re providing quality content that is meaningful to your audience. Here are guidelines to crafting strong blog entries. Good Topics-…
How to Establish a Cohesive Brand Across Social Media Platforms
When setting up all your social media profiles, it’s important for them to be cohesive in terms of branded images, business information, content and more. Images Your images on all your social profiles should be similar and representative of your brand. Your logo should always be the profile photo. Here is a cheat sheet for…
Linkedin Launches Awesome New Publishing Platform
Linkedin users can now strengthen their reputation with the new blogging platform. This beta tool will soon become available to all its members over the next couple of months and bring some new life to the social media platform. The platform aims to share user’s perspective, experiences, and expertise. Additionally, it will strengthen users’ reputation…
How to Successfully Market Your Business on Instagram
A photo on Instagram is now worth a thousand likes. Instagram is dominating the social media arena when it comes to engagement. It boasts more than 200 million users and according to a study by Forrester, Instagram delivered 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter….