Linkedin users can now strengthen their reputation with the new blogging platform. This beta tool will soon become available to all its members over the next couple of months and bring some new life to the social media platform.
The platform aims to share user’s perspective, experiences, and expertise. Additionally, it will strengthen users’ reputation and help them get discovered by having the post reach industry peers and more.
What You Need To Know:
How is this different than status updates, or sharing a link outside of LinkedIn? When you publish these entries, they will be shared with your network and also those who ‘follow’ you, but are not directly connected to you. They’ll be able to read and share the entire article.
What’s the amount of exposure and reach? It will not be the same as the Linkedin Influencer Network, which has notable industry leaders like Richard Branson and Sheryl Sebastian. Your visibility can also vary and depends many factors. This can include your own self-promotion, the amount of people in your LinkedIn network, Google search prominence, and LinkedIn’s algorithm.
Should you post the same content on another blogs? No, because you may potentially earn yourself a Google duplicate content penalty for your own site, which is a risk that’s increased after Google’s Panda 4.0.
Should LinkedIn become your primary blogging platform? No, it serves well as an extension of your blog. Focus on bringing the traffic to your website.
If you would like to apply for access to the publishing platform, click here.