MENUMENU
  • Services
    • Services
      • Search Engine Optimization
      • International Search Marketing
      • Local Search Marketing
      • Pay Per Click Advertising
      • Social Media Marketing
      • Email Marketing
      • Conversion Rate Optimization
      • Public Relations
      • Website Design & Development
      • Reporting & Analytics
      • Amazon Marketing Services
      • Digital Marketing Strategy
      • Franchise Marketing
  • Case Studies
  • About Us
    • About Ignite Visibility
      • Our Story
      • Clients
      • Our Values
      • Diversity & Inclusion
      • Our Team
      • UCSD Extension Courses
      • Careers
  • Thought Leadership
      • Our Blog
      • Podcast
      • SEO: The Movie
      • Social Media Marketing: The Movie
      • Book: The Forecaster Method
      • Attend Our Next Digital Marketing Event
  • Contact
  • 619.752.1955
Home / Facebook / How Social Media Ads Help Your Brand

How Social Media Ads Help Your Brand

July 15, 2014 By Ignite Visibility

Social media ads are a phenomenal method to grow your brand quickly and effectively. However, it is important to identify which social platform would yield the most return for your business.

How Social Media Ads Help Your Brand

How Social Media Ads Help Your Brand

 

Facebook
Facebook is my favorite platform for promoting your business, you can acquire new likes, promote post or direct traffic to your website for a very low cost. It is relatively easy to target your ads to whatever your ideal demographic is.
With Facebook’s recent algorithm update, many pages are dealing with less likes and comments. If you are suffering from low engagement on your post, but have a good amount of fans, I would suggest promoting each of your post. Or if you have a promotion or contest you’re running, pay to get that content seen.
If you are a new company, I would suggest running a likes campaign. Monitor your ads and strive to get somewhere between .01 cents to $3 per like.
If you would like to get more traffic to your website, try targeted Website Facebook ads, which can also be beneficial if targeted correctly.
Power Editor is also a relatively new function where you can upload email addresses and Facebook ID’s to have the ads targeted to the audience. The only downside of Power Editor is that you should have a large database of emails in order for the ads to be effective

Twitter Ads
Twitter ads can help grow your followers or join the conversation by promoting Tweets or promoting hashtag trends. It’s a little more tricky to set up as the targeted groups are more general, but another excellent platform if you have strong content on Twitter.

Linkedin Ads
Promote your company’s culture with Linkedin Ads. The ads are more B2B focused and tend to have a smaller audience than Twitter or Facebook. The ads can be targeted in a very broad manner or toward job title, employer, role, skills and interest. However, one downside of Linkedin is that it lacks the incorporation of professional bid management platforms.

Pinterest Promoted Pins
Promoted Pins are still in beta mode currently and only available for major brands and cost a pretty penny. The pins are only seen in the search and category feeds.
According to reports, Pinterest has been asking for spending commitments from between $1 million and $2 million from its advertising partners, and has been looking to price CPMs between $30 and $40, said AdAge.

Instagram Ads
Like Pinterest, Instagram is striving to stay in the true spirit of the brand and avoid flooding feeds with unwanted content.
Only a small handful of brands with a strong following are advertising on Instagram.
“As always, you own your own photos and videos. The introduction of advertising won’t change this,” Instagram said.
We look forward to Instagram’s growth of ads in the future.

What social media ads have you used that work for you?

About Ignite Visibility

You may also like:


  • 9 Brands Using Social Media Storytelling the Right Way

  • How to Increase ROI from Social Media Marketing

  • Why Your Business Should Post Video Content
  • Facebook video ads guide
    Facebook Video Ads Best Practices for Exceptional Results

Search Here

NEWSLETTER // SIGN UP NOW

About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

LEARN MORE ABOUT JOHN

Contact Us. Let’s Chat!

  • Hidden

Marketing Guides

SEO In 2020: How To Prepare For Major Disruption

"SEO: The Movie" - Have You Seen Our Film? Watch Now

"Social Media Marketing: The Movie" - Have You Seen Our Film? Watch Now

Amazon Seller Central vs Vendor Central

Listen To The Podcast Featuring The Best Minds In Marketing

John Lincoln Interviews Global Director of Digital Marketing & Strategy at Qualcomm, Jessica Jensen

Check Out 227 Free Online Marketing Classes

The 2020 Guide To Dominating SEO With Advanced Schema

Learn More About Our Digital Marketing Agency

Learn More About Our SEO Services

Learn More About Our Paid Media Services

SELECT CATEGORY

Become A Contributor

Interested in writing for Ignite Visibility?

APPLY NOW

Services

  • Search Engine Optimization
  • Pay Per Click Management
  • Conversion Rate Optimization
  • Website Design & Development
  • Social Media Company
  • Public Relations
  • Amazon Marketing Services
  • Franchise Marketing
  • International Services
  • Digital Marketing Agency Services

About

  • Our Team
  • Our Values
  • Clients
  • Reviews
  • UCSD Extension Courses
  • Careers
  • Tools & Resources
  • Sitemap

Contact

4250 Executive Square, Suite 100
La Jolla, California 92037

619.752.1955

Join The Newsletter

Sign up for our newsletter to get the latest from Ignite Visibility.

google parther logo

©2022 Ignite Visibility. All Rights Reserved. Privacy Policy