Social media ads are a phenomenal method to grow your brand quickly and effectively. However, it is important to identify which social platform would yield the most return for your business.
Facebook is my favorite platform for promoting your business, you can acquire new likes, promote post or direct traffic to your website for a very low cost. It is relatively easy to target your ads to whatever your ideal demographic is.
With Facebook’s recent algorithm update, many pages are dealing with less likes and comments. If you are suffering from low engagement on your post, but have a good amount of fans, I would suggest promoting each of your post. Or if you have a promotion or contest you’re running, pay to get that content seen.
If you are a new company, I would suggest running a likes campaign. Monitor your ads and strive to get somewhere between .01 cents to $3 per like.
If you would like to get more traffic to your website, try targeted Website Facebook ads, which can also be beneficial if targeted correctly.
Power Editor is also a relatively new function where you can upload email addresses and Facebook ID’s to have the ads targeted to the audience. The only downside of Power Editor is that you should have a large database of emails in order for the ads to be effective
Twitter ads can help grow your followers or join the conversation by promoting Tweets or promoting hashtag trends. It’s a little more tricky to set up as the targeted groups are more general, but another excellent platform if you have strong content on Twitter.
Promote your company’s culture with Linkedin Ads. The ads are more B2B focused and tend to have a smaller audience than Twitter or Facebook. The ads can be targeted in a very broad manner or toward job title, employer, role, skills and interest. However, one downside of Linkedin is that it lacks the incorporation of professional bid management platforms.
Pinterest Promoted Pins
Promoted Pins are still in beta mode currently and only available for major brands and cost a pretty penny. The pins are only seen in the search and category feeds.
According to reports, Pinterest has been asking for spending commitments from between $1 million and $2 million from its advertising partners, and has been looking to price CPMs between $30 and $40, said AdAge.
Like Pinterest, Instagram is striving to stay in the true spirit of the brand and avoid flooding feeds with unwanted content.
Only a small handful of brands with a strong following are advertising on Instagram.
“As always, you own your own photos and videos. The introduction of advertising won’t change this,” Instagram said.
We look forward to Instagram’s growth of ads in the future.
What social media ads have you used that work for you?