When setting up all your social media profiles, it’s important for them to be cohesive in terms of branded images, business information, content and more.
Images
Your images on all your social profiles should be similar and representative of your brand. Your logo should always be the profile photo.
Here is a cheat sheet for the recommended dimension sizes for each social media platform.
Cover Photo 851×315
Profile Photo 180×180
Header 1500×500
Profile Photo 400×400
Profile Photo 200×200
Cover Photo 646×220
Profile Photo 600×600
Profile Photo 161×161
YouTube
Profile Photo 800×800
Channel Art 2560×1224
Information
Your information for each platform should be thorough and completely filled out. Consistent phone number, address and web data that match is essential across all platforms.
Content
Keep your content natural, fun and only occasionally focused on what you’re trying to sell or market.
Abide by an 80-20 Rule: Post 80% Fun Content or Industry News and 20% Business information.
Here’s a guide for how often you should post:
Min: Once a Week
Max: Once a Day
Min: Once a Day
Max: 3-4 Times a day
LinkedIn:
Min: Once a Week
Max: Once a Day
Instagram:
Min: Once a Week
Max: 3 Times a Week
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