When you think of Apple, who do you think of? Steve Jobs, right? When you think of Facebook, who do you think of? Mark Zuckerberg, right? That’s because these men didn’t just build businesses. They built sustainable brands by first branding themselves as thought leaders in their industry. Keep reading to find out why it…
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Diversity & Inclusion in The Workplace: How to Promote Corporate Culture
If you want to attract and maintain the best talent on the market, you need to create a diverse corporate culture that can embrace everyone. Encouraging employees to explore ideas from different views and allowing people to be themselves leads to higher levels of engagement and retention. Yet, a lot of corporate diversity programs fail….
How to Build an Influencer Marketing Strategy That Boosts Conversions
Whether they realize it or not, all types of consumers take stock in what their favorite social media influencers say. In fact, 49% of consumers depend on recommendations from influencers to help them make purchasing decisions. That’s just one reason that an influencer marketing strategy is key in social media marketing. What Is Influencer Marketing?…
Google My Business SEO: How to Rank in 2021
If you want your business to thrive, you’ll need targeted visibility on Google. That’s why in addition to optimizing your website and Google Ads, you’ll need to pay special attention to your Google business listing. This is one of the most important steps in any local SEO strategy. Doing so can boost your chances of…
How to Create Campaigns Using Dynamic Insertion: Optmyzr’s Campaign Automator
If you’re working with inventory-driven campaigns for large ecommerce clients, you’re probably aware of how time-consuming it can be to create a multitude of individual campaigns while maintaining ad personalization over your keywords and ad creative. Enter Optmyzr’s Campaign Automator feature. This time-saving tool allows marketers to create unique templates and add personalization to their…
How to Leverage Cross-Channel Audience Insights For Hyper-Improved Targeting
What Channels We’re Looking At Facebook Ads, Google Ads, LinkedIn Ads What You Will Learn How To Expand Targeting Beyond Obvious Audience Segments Shorten The Learning Curve & Fasttrack Performance (From 30-60 Days To Less Than 2 Weeks) How To A/B Test Performance To Determine Winning Audiences Leveraging audience insights across advertising platforms can be…
Boost Your Facebook Conversions With This One Simple Strategy
Whether you’ve just launched a brand new Facebook account, or you’ve been working on a three-year account with plateauing performance, you might be noticing something concerning: you’re not getting as many conversions as you should. You’ve done all the hard work already – you’ve created your copy, perfected your targeting, and set up your conversion…
How to Undo an Email in Gmail or Outlook 365 in a Few Seconds
In the span of a generation, sending and receiving information went from a gradual, ambiguous process to faster than we could have ever imagined. Love it or loathe it, email communication has drastically revolutionized the way we interact with one another. While many could argue that email has fundamentally changed the workplace for the better,…
Top 15 Marketing Automation Software for 2020
Familiar with the saying “work smarter, not harder”? The right marketing automation software can help you do just that. In this article, I’m listing my 15 top automation software to help you streamline your marketing efforts across the board. Top Marketing Automation Software: HubSpot Marketo Bremy by Solution Dynamics Contactually SendinBlue Padot Genoo Bizible Hatchbuck…
ADA Compliance and Other Laws Marketers Should be Aware of in 2020
As the digital landscape continues to evolve, so do regulations that advocate for consumer interests in the digital space. Making sure you keep up with ADA, GDPR, and other regulations specific to marketing can be challenging. That’s why we’ve gathered answers to the most common questions you might have about ADA compliance and how to…