It is true what they say, the pen is mightier than the sword. Specifically, applied in this day and age where online reviews are making or breaking businesses on social media soap boxes like Yelp. Yelp is renowned for being a mecca of reviews and a 2011 Harvard study discovered that an extra Yelp star…
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Yelp Spurns Google, Teams Up with Yahoo
Looks like Yelp and Yahoo are teaming up to make their search more a little more competitive to Google. Yelp’s addresses, hours, star rating and more, is now going to be a common sight on Yahoo Search. Yelp has more than 53 million reviews on record, and is the go-to local guide “for real word-of-mouth…
Digital Philanthropy
In our continuing effort to give back to our local community, Ignite Visibility is proud to announce our participation in the 2014 San Diego AMA Cause Conference. As volunteers, presenters and exhibitors for the event, we are honored to be associated with the conference to be held on May 27-28, 2014. Transformation through Collaboration The…
You Can Now Find Out When People Read Your Email
Your email activity just became a little less private. A new Chrome extension called Streak will now be able to tell you when and also where you emails were read. While this is only available for Gmail users, Streak will notify the sender when the recipient opens their email. With Streak, an eye icon will…
How to Craft Magnetic Content
Internet marketing these days is all about writing that quality content that not only makes people really interested in your overall product, but it also speaks to them. With content marketing, there is a golden opportunity to sell your product every time you put out material. Make it count. And the funny thing, it is…
Custom Audiences Craft Highly Targeted Ads on Facebook
Facebook’s new Custom Audiences is a powerful new tool that has been making waves in the social media community. It’s an easier way for businesses of any size to reach out to people that matter to them such as potential prospects. Custom Audiences allows you to create lists of people you want to target your Facebook…
Game Changer: Facebook Launching New Mobile App, Paper
Who says Facebook is dying? Facebook remains on the cutting edge with its new app, Paper, which not only rethinks storytelling, but changes how you access the site. Customized information and social media has just been redefined. Paper is a standalone app from Facebook and seeks to compile news and content into sections tailored to…
The Good, The Bad and The Ugly of Running a Social Media Contest
We get it, sometimes social media can feel like taming the Wild West. However, launching your social platforms with a contest is a fun way to get people excited about your brand and attract new followers. Knowing what your audience likes, a sprinkle of creativity, and a little fun can make your next social media…
9 Mind-Blowing Social Media Facts for 2014
2013 was a big year for social media with programs like Snapchat, Vine and more! And for 2014, it isn’t just a trend ready to disappear— in fact, it’s starting the year with a bang and becoming an essential part of business’ strategies and people’s everyday lives! Check out these 9 Mind-Blowing Social Media Facts…
Facebook Adding “Sympathize” Button in Near Future
Don’t expect Facebook to jump on the ‘Dislike’ button anytime soon, but Facebook may be taking a different route— a potential ‘Sympathize’ button on posts. Facebook is taking social media to the next level again. Straying away from Facebook’s menu of 40 emoticons, the “Sympathize” button would be used when someone creates a post that…