This week: there’s yet another update from Google, Americans are spending more time with mobile than with their television sets, and the HTTPS ranking signal may be more important than you realize.
Here’s what happened this week in digital marketing.
The Time Americans Spend With Mobile Now Exceeds TV Time
According to a new forecast from eMarketer, the time Americans spend with their mobile devices will exceed the time they spend watching TV.
The report says that adults will spend, on average, 3 hours and 43 minutes daily on smartphones, tablets, and phablets. That doesn’t include calls.
American adults will spend 3 hours and 35 minutes watching TV.
Overall, though, people still consume more video via TV than on mobile devices. Consumers will spend about an hour and a half watching video on a mobile platform.
Digital audio is the biggest driver of growth in mobile app engagement. That’s followed by social networking and video.
Google Brings Site Diversity to Search Results
This past week, Google announced an update that’s aimed at reducing multiple site listings in the top search results.
You’ve probably searched for something in the past only to find the first page of the results list cluttered with content from the same domain. When that happened, you may have thought to yourself: “Gee, I sure would like more options.”
Google is giving you more options.
Going forward, the search algorithm will limit the number of results that you’ll see from the same website. Usually, that means you’ll see no more than two results from a single domain.
Keep in mind: this update is not part of the algorithm update that Google announced last week. It’s a separate change.
Also, in some cases Google might show more than two results from the same domain. The company says it will do so if the algorithm determines that additional same-domain results are “relevant.”
Additionally, subdomains will be treated as part of the same site. So www.mydomain.com will be treated the same as mydomain.com.
The diversity update started rolling out in early June.
Study: 80% of Voice Search Results Are From the Top 3 Organic Results
According to a new study by SEMRush, 80% of voice search results are returned from the top three organic results.
The research also found that 60% of voice search responses were delivered from a Featured Snippet.
Additionally, about half the results had backlinks with anchor text embedded in the question.
Further, 80% of Americans would be able to read and understand the voice query responses.
And here’s a big one: the page speed of the voice answer returned was faster than the average page speed of the top 10 non-answers. In fact, some voice responses were as much as 10 times faster than the non-answers.
Google Completes Rolling out Its Latest Update
This past week, Google confirmed that it’s completed rolling out the June 2019 Core Update.
The whole process took about five days.
If you’re still seeing some of your keywords do the Google Dance, it may be due to other factors or minor updates.
Keep in mind: the Core Update happened around the same time as the diversity update, so some of the fluctuations you’re seeing could be a result of one change or the other.
Google Search Console Performance Report Now Shows 90 Days Worth of Data
Google updated its Search Console software so that it now shows 90 days worth of performance data by default.
In the past, it only showed 28 days worth of data.
Of course, you can still change the dates to show a different length of time.
Apparently, some SEOs wanted to see quarterly data instead of monthly data. They made their opinions known to Google and the company responded.
Google: Don’t Ignore the HTTPS Ranking Signal
If, for whatever reason, you still haven’t switched your website over to the secure HTTPS protocol, you might want to put that on your to-do list. That’s because Google’s Gary Illyes says it’s a really good idea.
This past week on Twitter, Illyes said, “[T]he signal affects enough queries measurably that I wouldn’t ignore it.”
Illyes also said that you should make sure that your SSL certificate is valid. Although an invalid cert won’t affect the tiebreaker boost given to sites with HTTPS, it can impact other factors.