Everyone and their mother seem to be blogging these days, but if you’re considering writing a blog for your business (and you really should), you want to make sure that your blogs effectively drive customers to your site and help generate sales. If used correctly, a blog can be an incredibly powerful marketing tool to…
The Quick Start Facebook for Business Guide
With over 1.32 billion active monthly users, Facebook continues to be the best social media platform for businesses to attract new customers, build brand loyalty, as well as increase traffic and, ultimately, sales. Whether you’re already familiar with some of the potential benefits Facebook can offer your business, or you’re looking to establish your business…
How to Build a Credible Personal Brand that Shines Online, Part 2
Last week we explored the beginning phase of how to build a credible personal brand that shines online. We explored how to create a personal brand vision, define your target audience, and establish your online presence. And since you’ve been patiently waiting with bated breath, we’ll jump right into Part 2, where we’ll look at…
Snapchat Ads, News and More Coming This Fall
Snapchat is set to incorporate a number of new offerings this fall, with ads, news, and even movie clips being the highlights. There is a lot of potential here right? Snapchat thinks so too, considering they turned down that $3 billion offer from Facebook last year. We are currently still in the shadows in regards…
Facebook Bans Like Gate, What are the Alternatives?
On Nov. 15, 2014, the Facebook ‘Like Gate’ will be a thing of the past. Facebook quietly mentioned in its Platform Policy that pages can’t make it a requirement to Like a Page to have access to contest, downloadable ebooks and more. Like Gates usually required the aid of third party apps and were a…
What Marketers Need to Know About Promoted Pins Going Beta
I’ll bet you know what Pinterest is. It is that elegantly designed social media website that allows you to organize (pin) images into boards. But did you know that advertising on Pinterest has been impossible for the masses? We’ll all of that is about to change as Promoted Pins go beta. Select advertisers, and not…
Mission Federal Credit Union – Social Media Campaign Case Study
Mission Fed is the largest, locally based financial institution exclusively serving San Diego County and is a part of a CO-OP network that offers its customers more than 30,000 fee-free ATMs nationwide. All San Diegans are welcome. The Challenge The client, Mission Fed, wanted to do a small-scale Facebook focused campaign to grow their presence…
Top 10 Ways Companies Waste Money on Social Media
Lately we’ve been examining how a successful social media campaign can really benefit a business. And while some companies have been slow to understand just how powerful social media can be for improving sales, building a brand, and developing customer loyalty; many have come to recognize the tremendous benefits of social media marketing. As a…
LinkedIn Reveals Redesign for Mobile Profiles
The LinkedIn app rolled out a redesign Tuesday with a simple look and summarized profile view. New features also allow users to clearly see how they relate to other users, whether they are connected or not. On your own profile, you will notice a different header design as well as “People who viewed you” and…
How Does Social Media Analytics Help your Business?
Social Media Analytics is essential for any business as it provides useful insights into your demographic, such as their interest, frequent interaction times and much more. It’s more than looking at Likes and Re-tweets, social media analytics gives you in-depth knowledge for future strategies and allows you to tailor your content to your audience. I…