Snapchat is set to incorporate a number of new offerings this fall, with ads, news, and even movie clips being the highlights. There is a lot of potential here right? Snapchat thinks so too, considering they turned down that $3 billion offer from Facebook last year.
We are currently still in the shadows in regards to what companies will be the first flock of advertisers and news bearers when the new Snapchat features roll out. However we do know that this influx of news information and ads will be given the title of “Snapchat Discovery.” If you are currently a Snapchat user, then I’m sure you are already familiar with Snapchat Stories. This was essentially the first glimpse into advertising on Snapchat. Brands could post video clips or images that could be viewed repeatedly for a twenty-four hour period.
The Snapchat Discovery appears to have quite a bit of potential. I could imagine upcoming movies advertising with an eye-catching preview to snapchatters, fast food companies advertising new food, and just about a million other things. The other social media platforms have paved the way for social advertising, with Facebook being the gold mine.
I foresee huge potential here for advertisers on Snapchat. As I am part of the “Millennial” generation, I am aware of how popular this social media platform is. Now, my parents for instance who are in their mid-fifties would not be a target for Snapchat advertisers. People in their teens, twenites, and thirties are the prime targets! Advertisers can find out who and where their audience is and hit them with relevant ads.
Let’s say you own your own business. What would your strategies be to target a Snapchat audience? How would you establish that fine line of informing versus intruding? Let us know your thoughts!
Works Cited
“Report: Snapchat to Get Ads, News” by Todd Wasserman
