Partner with an award-winning digital marketing agency. Our PPC management work has earned industry recognition: Ignite Visibility is a 2020 Search Engine Land Award winner, Best B2B Search Marketing Initiative (SEM), a 2026 Search Engine Land Awards finalist, Enterprise PPC, a Google Premier Partner (2026) and a Microsoft Advertising Elite Partner (2026). Named a Top Clutch.co Digital Marketing Company (2026), we are rated 4.8 on Clutch (175 reviews) and 4.7 on Google (122 reviews), as of Nov 2026. We focus on measurable, ROI-driven growth, and engagements are custom-scoped with no long-term contract required. Our paid media team’s Meghan Parsons was a winner, Data Innovation, Individual, at the 2025 Google Ads Impact Awards (US and Canada).
Maximize your paid media investment. We optimize campaigns for real revenue, not just clicks. Here are client results from our pay-per-click strategies:
We build and optimize Google Ads campaigns around business goals, not vanity metrics. From search campaigns and Performance Max to branded, non-branded, and competitor targeting, we structure accounts to improve qualified traffic, reduce wasted spend, and increase conversions across the funnel.
Clicks only matter if they convert. Our PPC agency improves landing page performance through UX recommendations, offers alignment, conversion tracking, and testing strategy so more paid traffic turns into leads, sales, and revenue. We align landing page optimization directly with your paid media strategy to maximize return on ad spend.
For ecommerce brands, we manage Google Shopping, feed optimization, Performance Max, and remarketing strategies that improve product visibility and return on ad spend. We focus on product-level performance, feed quality, and buying behavior to drive scalable, profitable revenue.
Microsoft Ads unlock additional high-intent traffic at a lower cost in many industries. We manage targeting, bidding, and campaign structure across Bing and the Microsoft network to capture incremental demand efficiently. For one hardscape installation company, RevIntel revenue tracking showed Microsoft Ads returning 130% higher ROAS than Google Ads, despite a higher cost per lead.
Most users don’t convert on the first click. We build remarketing audiences across search, display, and social platforms based on behavior and intent to re-engage users, increase conversion rates, and maximize the value of your existing traffic.
We extend paid search performance with display, YouTube, and programmatic campaigns that build awareness, support retargeting, and influence conversions. Our team aligns creative, targeting, and messaging to improve full-funnel performance.
Winning PPC campaigns require constant iteration. We test ad copy, creative assets, and calls-to-action using structured experimentation frameworks to improve CTR, Quality Score, conversion rates, and overall cost efficiency.
We track what matters most: CPL, CPA, ROAS, revenue, and pipeline. Using GA4, ad platforms, and CRM data, we provide transparent reporting, multi-touch attribution insights, and continuous optimization to improve performance.
When you partner with us, you aren’t assigned a ‘jack of all trades.’ You get a dedicated strategist from our Center of Excellence: a specialist whose only focus is mastering your specific ad platform. This ensures your campaigns are managed by experts who live and breathe the nuances of the channel, rather than a generalist spreading your budget thin.
PPC performs best when integrated with your entire marketing ecosystem. We align paid media with SEO, CRO, and high-impact creative. This unified system allows us to build a strategy that delivers results in a meaningful way, ensuring every click is supported by a landing page and brand story optimized for revenue.
Managing approximately $100 million in annual ad spend gives us a competitive edge. We have the data scale to identify market trends before they happen and the agility to pivot your budget instantly to the highest-performing opportunities. We don’t just report on metrics; we earn money for our clients, like this multi-location case study, highlighting a 1,009% ROAS for a multi-brand home services franchise owner.
We don’t just manage ads; we build Revenue Engines. At Ignite Visibility, we operate on a ‘Unified System’ model where your PPC, SEO, and Social work in a synchronized ecosystem. This ensures your marketing spend isn’t siloed, but rather focused on a single mission: maximizing your bottom line through meaningful, high-impact revenue.
Experience a partnership built on proactive communication and total transparency. As a client, you aren’t just a number; you are supported by our Center of Excellence model. You’ll have a dedicated expert for each platform and a strategist who provides weekly syncs and real-time dashboards. With our unified reporting system, you’ll always have a clear view of your ROI and exactly what’s next on your roadmap.
We believe in earning your partnership every day through performance, not fine print. Engagements are custom-scoped, with no long-term contract required. We operate as an extension of your in-house team, and you keep ownership of your ad accounts, website, content and data when an engagement ends. We focus on the bottom line, ensuring our strategies are as educated and impactful as they are creative.
Dominate the paid search auctions on Google, Microsoft, and Local Services Ads. For home services companies that qualify, RADIUS, our guaranteed pay-per-call or pay-per-lead program, lets you display ads across search results and vertical lead-routing sites. We displace competitors and capture users at the exact moment of search intent.
Establish immediate trust. We align your paid advertising with 5-star brand recognition. For multi-location and franchise networks, we run localized paid campaigns and manage review acquisition at scale using our platform powered by Rallio AI. We are a Google Premier Partner (2026), rated 4.8 on Clutch (175 reviews) and 4.7 on Google (122 reviews), as of Nov 2026.
Optimize the post-click experience. Bringing traffic to your site is only half the battle. We build custom, ultra-fast landing pages and design continuous A/B testing frameworks to boost conversion rates. By aligning ad messaging directly to landing page headlines and user intent, we increase form submissions, phone call clicks, and chat engagements.
Optimize directly for revenue. We track the closed loop with RevIntel, our proprietary marketing attribution technology. RevIntel integrates directly with your CRM to associate ad clicks with final closed sales, booked appointments, and exact ROI. This revenue intelligence is fed back to search bidding algorithms, enabling Google's smart bidding to target high-value buyers.
We design targeted PPC structures, optimize Google Local Services Ads, and establish high-converting landing pages. For home services, we connect ad campaigns directly to booked jobs in your dispatch and CRM system.
With a 32% decrease in CPL
We drive qualified franchise buyers using high-intent search terms and targeted social ads. By tracking leads down to signed franchise agreements in your CRM, we optimize ad budgets for multi-unit development deals.
Across channels, at a 15% lower cost per lead
We run paid advertising for healthcare and wellness brands, setting up localized search funnels and brand campaigns. We optimize for final booked patient appointments, helping medical and wellness networks grow patient volume.
For an urgent care franchise, after a PPC restructure
See how we build, optimize, and scale profitable paid advertising campaigns across diverse industries:
We rebuilt and scaled paid search campaigns for a multi-location pest control provider, implementing comprehensive negative keyword structures and geo-targeted ad copy. The optimization drove a 150% increase in Click-Through Rate and reduced Cost Per Lead by 21%.
By designing high-performance landing pages and running structured Google search campaigns, we scaled lead acquisition across regional markets. Drove an 82% increase in paid lead volume while reducing Cost Per Lead (CPL) by 32%.
+18.01% Qualified Leads, -11.15% Cost Per Qualified Lead, -5.40% Ad Spend
How Ignite Visibility leveraged RevIntel, a proprietary first-party attribution platform, to align enterprise PPC campaigns with downstream CRM revenue. By optimizing for qualified leads instead of surface-level conversions, the strategy drove a 32.73% revenue increase while reducing ad spend by 5.40%.
Rooted in relationships and driven by results, Ignite Visibility was founded in 2013 to provide businesses with a more transparent, ROI-focused path to growth. We manage your budget like our own, utilizing a Unified Revenue System to ensure every dollar spent contributes to your bottom line. With a dedicated center of excellence, we provide the in-house expertise needed to scale your leads and sales through sophisticated, data-backed paid media. Partner with us and experience a team that is as invested in your revenue as you are.
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Read how our customized PPC management strategies have driven measurable growth in ROAS, lead volume, and conversion rates for our clients.
“Ignite was a great partner and brought us positive digital results. We saw a good return on our PPC campaigns. Their account management did a great job keeping my team in the loop and ensuring timelines were met.”
“We couldn’t be happier with the exceptional service provided by Ignite Visibility! Their expertise and dedication to our marketing efforts have made a tremendous impact on our business. From crafting strategic ads to delivering outstanding results, their team consistently goes above and beyond.”
“Ignite has helped me build a profitable online business model in a matter of months. They have helped me get AdWords working for me, along with SEO and conversion rate optimization. They have an excellent process and really know how the web works.”
“Ignite Visibility consistently delivered strong results. They increased our leads and improved our ROAS and CPA. The team has a strong project management approach, maintaining clear communication through regular check-ins and status updates.”
“Christian has deep industry knowledge and experience that is helpful from a strategy perspective. They increased our lead volume, reduced our cost per lead, and improved conversion rates across our paid media campaigns.”
“No one understands the intricacies of PPC marketing better than Ignite Visibility. In only three months, they managed to reduce ad spend and increase the rate and volume of conversion. Their unwavering determination for success gets them through difficult tasks.”
Most agencies focus on “the click.” Ignite Visibility focuses on the bottom line. We treat your paid media as one part of a unified ecosystem. By integrating your PPC with SEO, CRO, and first-party data, we ensure that your ad spend isn’t just buying traffic, it’s fueling a system designed for high-margin growth and predictable lead flow.
Our PPC services are fully customized. Depending on your goals, your strategy may include Google Ads, Microsoft Ads, Shopping campaigns, remarketing, display, video, creative testing, landing page optimization, and analytics. Everything is tailored to your business and budget.
At Ignite, we don’t just “set and forget” AI. We use Automation Guardrails. Our experts feed the AI high-quality data and set strict manual exclusions to prevent the “algorithm drift” that leads to wasted spend. We use AI as the engine, but our specialists stay in the pilot’s seat.
This is a classic “Vanity Metric” trap. We solve this through CRM Integration. By connecting the sales data in your CRM back to your PPC campaigns, we train the ad platforms to find “Revenue-Generating Leads,” not just “Form-Fillers.” We optimize for the sales that actually close, ensuring your budget is spent on your most profitable customer segments.
We pivot your strategy to a first-party data model. We help you leverage your existing customer lists and email data to build “Digital Twin” audiences. This allows us to target your highest-value prospects with pinpoint accuracy, bypassing the privacy limitations that are currently crippling traditional “interest-based” targeting.
You do. 100%. One of the biggest pain points for owners is “account hostage” situations. At Ignite Visibility, we operate with absolute integrity. You keep ownership of your ad accounts, website, content and data when an engagement ends. Our goal is to earn your business every month through performance, not by locking you into a proprietary system.
In these paid media videos, our paid media experts cover exciting topics for PPC. Watch these videos to learn and get a look at the thought leadership which has allowed us to be recognized as a Top Clutch.co Digital Marketing Company (2026). Check out our YouTube Channel here.
Stay ahead of the paid advertising curve with search strategy articles written by our digital experts:
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