As social media continues to play an increasingly important role in marketing your business online, optimizing your social accounts is now critical to make the most of their potential. And since your website should be considered the home base of your social media strategy–the place where all of your accounts drive your customers–you want to…
The Science of a Retweet, Understand What Increases Shares
When most people think about using Twitter, they don’t tend to think in very scientific terms. Yet, the truth is, all of our following, favoriting and retweeting is more than just random social activity–there’s an actual science and psychology behind the way we tweet. And best of all, you can use this information to you…
What you Need to do on Twitter to Rank Better on Google
In 2011, Google and Twitter cut ties with the end of the Real Time Search, which caused the search engine to have to crawl Twitter to index tweets. As a result, searching Twitter from Google was left very ineffective. Since cutting ties, Twitter has been working tirelessly to improve its position in search results. Twitter’s…
How to Build a Pinterest Following
How to Build a Pinterest Following Alright, you’ve got all of the best Pinterest tools for your business up and running, right? Great. Now is the time to leverage all of that potential marketing power by building a solid and engaged Pinterest following. For the uninitiated, Pinterest now has over 70 million users and over…
Don’t Pin Anything Else Until You Learn About The 9 Best Pinterest Tools For Businesses
Pinterest is poised to become one of the most powerful marketing tools of 2015, having already beat out email as the third most popular sharing channel (after Facebook and Twitter). So, if you’ve been letting your Pinterest account sit idle, it’s time to make a resolution to pin smarter in the New Year. But using…
Why Facebook Ads are Now Better Than Google AdWords, Sometimes
If you’ve been debating whether to use Facebook Ads or Google AdWords to launch your next marketing campaign, let me help you navigate this confusing decision. I’ve had countless business owners ask me if one platform is better than the other. And while each offers certain advantages, at this point I can say that Facebook…
2015 Social Media Prediction for Taking on the New Year
Another year has zoomed around and 2014 is coming to a close! It has been a year filled with innovative and also tough changes for marketing content on social media. What does the future hold for the ever-important social media field? Here are some of my predictions for 2015: Conversational Tone Sifting – It’s…
How to Use LinkedIn like a Business Marketing Manager
LinkedIn is the most powerful professional social networking platform. It is a favorite among business marketing managers as it’s an indispensable marketing tool, especially when it comes to establishing B2B connections. In this blog, Ignite Visibility Social Media Strategist Alexx Mattox describes LinkedIn’s excellent marketing features, including company pages, ads, and targeted groups, and how to…
Snapcash – Send Money to Friends on Snapchat
Snapchat, the popular photo messaging app, announced a new feature yesterday. You may have gotten a first glimpse at it when “Team Snapchat” sent users an introduction video. It’s called Snapcash and it essentially allows users to transfer money to one another. Snapchat has teamed up with Square, a rising star in the financial services…
Mobile Digital Marketing Trends to Watch in 2015
2015 looks like it may be the tipping point when mobile engagement comes to dominant the retail marketplace, and digital marketers will need to increasingly shift their strategies to accommodate. To better understand mobile digital marketing trends to watch in 2015 and how to best prepare for them, we spoke with a wide range of…