Google Ads offers a number of targeting strategies to help you reach people in your market. One of the most overlooked options is life event targeting. With Google Ads life events targeting, you can run ads to people who are going through major changes in their lives, such as moving or getting married. In this…
How To Run Google Ads Campaign Experiments Like a Pro
Are you worried about making costly tweaks to your Google Ads campaign experiments? Well, that worry is over with Campaign Draft and Experiments, Google’s split-testing platform for Google Ads experiments. Here is everything you need to know about setting up and running campaign drafts and experiments. What We’ll Cover: What Google Ads Experiments are How…
Ultimate Guide To Google Shopping Ads: Tips, Tricks, and Strategies
There’s no shortage of ways to increase sales for your ecommerce business. Fortunately for you, one of the best ecommerce sales tactics is extremely easy to implement: Google Shopping ads. In this guide, I’ll walk you through how to set up a Shopping Campaign and get your products to the top of the SERPs. What…
How Much Does Google Advertising Cost?
How much does Google advertising cost? Truth is, it’s complicated. There are no hard and fast numbers or easy answers here. But there is a system. In this article, I’ll walk you through the process step-by-step. What You’ll Learn: How to set a budget in Google Ads Google advertising costs by network How keywords affect advertising costs…
The Ultimate Guide to Baidu PPC
Google, Facebook, LinkedIn, Amazon… and Baidu? Hear me out. China’s answer to Google Ads presents an entry into the Chinese marketplace and the ability to get your products in front of a massive audience 2 billion deep. Here, we’ll talk about why you should use Baidu PPC, as well as the metrics and bidding strategies…
How To Integrate Chatbots Into Your Paid Media Strategy
Most of the dialog concerning chatbots centers around using the friendly AI tool for customer support or conversational marketing. A lesser known (but equally powerful) way you can use chatbots is in your paid media strategy. Let’s take a look at how chatbots offer the perfect support system for ads across channels. What You’ll Learn:…
10 Reasons You Shouldn’t Do Programmatic (And One Reason You Should)
Wondering where programmatic fits into your ad strategy? I’ll let you in on a little secret: there’s a good chance it doesn’t fit in at all. In this article, I’ll give you ten reasons you shouldn’t be using programmatic – and one reason you should. What You’ll Learn: 10 reasons you shouldn’t do programmatic: Your…
7 Tips To Build Paid Media Audiences With Google Analytics
Google Analytics is one of the most undeniably important tools for marketers, but if you’re not spending a significant amount of time with your Google Analytics Audience report, you’re leaving money on the table. In this article, we’ll look at how you can grow your paid media audience by using Google’s Audience report. Let’s dive…
Paid Media 2019 – Beginner To Domination In New Or Mature Market
Paid media in 2019 is different than years before. In this video and article, I cover how you begin and maximize your paid media strategy. Watch the Video or Read the Full Article Below What We’ll Cover: Basic Start with Google Ads Match types: begin with exact match Match types: add in phrase match…
9 Techie Ways To Track (and Beat) Your AdWords Competitors
If you’re using search ads to promote your business, you’re not alone. Some of your best customers are targeted by AdWords competitors. That’s why you need to outwit them. Otherwise, you’ll lose market share. In this article, I’ll show you how to track and beat your AdWords competitors. What You’ll Learn: How to find your…