Getting results through a B2B PPC campaign can be hard! But don’t worry, I have you covered. Here are 5 ways to improve your B2B PPC campaign. How Do B2B PPC Campaigns Differ From B2C? Let me count the ways. First up, the length of the sales process. In the case of B2Bs, it can…
Beginner Tips For Writing PPC Ad Copy That Converts
You need to write PPC ad copy that converts. Otherwise you are wasting your money. Here’s how to do that. Unfortunately, many digital marketers opt for a “spray and pray” approach when it comes to creating ad copy. They pick a few keywords, quickly assemble a headline, and run the ad. Avoid following their example….
TRY THIS – Google Life Event Targeting (How It Works)
Google AdWords offers a number of targeting strategies to help you reach people in your market. One of the most overlooked options is life event targeting. With life event targeting, you can run ads to people who are going through major changes in their lives, such as moving or getting married. It’s an especially effective…
8 Exciting New Advertisement Ideas You Can’t Live Without
Need a few new advertisement ideas? You’ve come to the right place. Below, I’ll go over some of the most exciting new advertisement features and options available today. Advertisement Ideas: Life Events in Google AdWords AdWords has always featured a healthy mix of targeting options. Now, it’s adding another one to the list with Life…
Getting Started With Google Advertising? (Read This)
With Google advertising, you have the ability to build an incredibly successful business online. In this article, I’ll walk you through everything you need to know about advertising on Google from start to finish. Google allows people to advertise on a platform called Google AdWords. In just a few minutes, you can set up an account…
How to Really Determine Your Cost Per Click Target for Ads
How do you really determine your cost per click target? In this article, I’ll give you the full answer. By the end, you’ll have a masters degree in cost per click. Well, not really… But you’ll be close! Unfortunately, that’s not necessarily an easy task. It involves crunching a lot of numbers derived from your…
The Difference Between SEO and SEM (Learn Now)
Want to know the difference between SEO and SEM? Get ready to learn! Watch A Video On SEO vs SEM or Read The Full Post Below You might have heard about search engine optimization (SEO) and search engine marketing (SEM), but what’s the difference between SEO and SEM? SEM – an online marketing strategy that…
Should You Use Enhanced CPC in Your AdWords Campaigns?
Lot’s of people use enhanced CPC… But is Enhanced CPC a wise strategy? By the end of this post, you will know the good and the bad. Some people think so because it’s a type of marketing automation. Google manages your bids so you don’t have to. On the other hand, there are marketers who…
How To Hack Your Negative Keywords And Boost Performance
Are you using negative keywords? Sure you are… But there are probably a few hacks you don’t know. These little tricks make all the difference. Don’t let the name fool you. Negative keywords can do wonders for your campaign. But in all the fuss to collect the best positive keywords they can, marketers often overlook…
How To Use The Google AdWords Editor (Pro Tips)
If you’re using Google AdWords to promote your brand, you might find that you need the ability to manage your campaigns offline every now and then. Fortunately, you can do that with the AdWords Editor. That’s because AdWords Editor is a downloadable application. It runs on your local workstation, not in the cloud. When you’re…
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