5 Must-Haves to Run a Profitable Digital Ecommerce Program

5 Must-Haves We Will Cover:  Digital Ecommerce Numbers Media Mix Top-Performing Ecommerce Channels Top-Notch Website YouTube Channel As VP of Performance Marketing at Ignite Visibility, I spend my time working to optimize various programs. One of those just so happens to be ecommerce digital marketing. For … [Read more...]

Adding location extensions to your Google Ads account? Here's what you need to know about these Google ad extensions from Ignite Visibility's Sr. Paid Media Strategist, Eric Bodziony. If you've already linked your Google My Business account in Google Ads, you're ready to add location extensions to your campaigns. Even if you've added numerous … [Read more...]

You want to run a pilot program for a new ad network, but you don't know how to structure it, how much budget to use, how long to run it or how to present your idea to management. As it turns out, this is a problem many people have run into! Structuring a paid media campaign as a pilot program involves some key steps you won't want to miss. As … [Read more...]

As VP of Paid Media here at Ignite Visibility, I'll take all the resources I can get. Think with Google, an online resource made by the Google team themselves, knows an awful lot about optimizing the online user experience. They can tell you that mobile conversion rates are lower than desktop, but it doesn't have to stay that way. Knowing how to … [Read more...]

If you’re working with inventory-driven campaigns for large ecommerce clients, you’re probably aware of how time-consuming it can be to create a multitude of individual campaigns while maintaining ad personalization over your keywords and ad creative. Enter Optmyzr’s Campaign Automator feature. This time-saving tool allows marketers to create … [Read more...]

Even in the era of Ecommerce growth, 92% of retail purchases still happen offline (though the pandemic has propelled the Ecommerce industry forward at a much faster rate). Still, there's a way for merchants to tie in their offline sales with online marketing efforts. Using the Facebook API conversions tracker, you can analyze the effectiveness of … [Read more...]

Not all conversions are created equal. When you're offering subscriptions, you're playing the long game with your marketing efforts. Your campaigns must suit these longer purchase cycles, and that's a tricky thing to do. Here's how to use Facebook subscription lifecycle events to execute and measure a long-term campaign that results in more … [Read more...]

68% of US adults use Facebook. For some businesses, the majority of your target audience could be on Facebook. I guess that's why it controls 83% of social ad spending, according to EMarketer. To gain more insight into consumer behavior, track results, and optimize their ads, marketers use Facebook conversion tracking using Facebook Pixel. Here's … [Read more...]