Looking for a way to establish a strong connection with audiences and drive action? Connected TV (CTV) offers an excellent opportunity for advertisers. YouTube now allows advertisers to create video action campaigns using YouTube TV ads. In the following post, we will explore what CTV is, how shoppable YouTube ads work, and how you can use … [Read more...]
Google Display Network Ads Tips and Strategies
Advertising on Google is arguably one of the most effective ways to market your business. And if you’re not using the Google Display Network, you’re missing out on a valuable way to expose your brand. The following strategies will get you started–and read to the end for a quick Google Display Network FAQ. What You'll Learn: What is the … [Read more...]
What is CPC? Cost-Per-Click Advertising Explanation & Examples
Cost-per-click, or CPC, refers to the cost associated Estimates show advertising spend in the U.S. growing to $645.8 billion by 2024. And a massive chunk of that comes from pay per click, or PPC ad, campaigns. But in order to understand that spend - and better yet, how much it will cost you as an advertiser, you need a working knowledge … [Read more...]
How to Calculate ROAS: Understanding Return on Ad Spend
Wondering what ROAS is? If you’re in charge of advertising for your brand or eCommerce site, it’s an acronym you need to be very familiar with. In this article, I'll cover the concept of ROAS in-depth and give you some insight as to how to calculate it for your brand. What We'll Cover: How to Calculate ROAS How it Differs From … [Read more...]
Facebook Audience Insights: A Marketer’s Guide
Audience Insights from Facebook are the real deal. Because if you want your brand noticed on the platform (and with over 2.7 billion monthly active users, you definitely do), you need to think about ads. Facebook Audience Insights will help you run them effectively. Here’s how it works. Here's What You'll Learn What Are Facebook … [Read more...]
How to Create Lower Funnel Ads Your Audience Has To Click
A solid advertising strategy is a great way to reach customers at every stage of the buyer journey. By using the right copy, creative, and offers, you can place the most relevant messages in front of prospects at pivotal moments. The ultimate goal is to propel customers down the funnel. They should move from a general awareness stage (top … [Read more...]
How Does Pay-Per-Click Work? (2022 Guide to PPC)
You heard about it and now you're wondering, "How does pay-per-click work?" In this article, Ignite Head of Paid Media, Eythor Westman, tells you everything you need to know. By the end, you'll know more than most about pay-per-click marketing—and you'll be able to thoroughly answer the question what is pay per click? What You'll … [Read more...]
Advertising Campaign Framework: 9 Steps to Take for Better ROI
A solid advertising plan requires a strong foundation. You can't simply throw one together on the fly and expect powerful results. Doing so is ineffective and has the potential to waste lots of money. Instead, your advertising team should begin with the basics and get granular with your planning tactics. To help you get started, we’ve … [Read more...]
Value-Based Bidding: How to Revolutionize Your Paid Media Strategy
If you’re working in the world of paid media advertising, you know that it is evolving. There are some big changes coming to paid media advertising over the next couple of years. The strategy itself isn’t new. But, the push to focus on it is coming directly from and through media giant Google itself. Let me introduce you to value-based … [Read more...]
5 Must-Haves to Run a Profitable Digital Ecommerce Program
5 Must-Haves We Will Cover: Digital Ecommerce Numbers Media Mix Top-Performing Ecommerce Channels Top-Notch Website YouTube Channel As VP of Performance Marketing at Ignite Visibility, I spend my time working to optimize various programs. One of those just so happens to be ecommerce digital marketing. For … [Read more...]
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