What is CPC? It's a common question, and the answer could have a major effect on your ad strategy. In this article, I'll explain exactly what CPC is, how it's determined, and how you can lower your CPC and still maintain quality clicks. What You'll Learn: What is CPC? How CPC is determined by network: Google Ads Bing Ads … [Read more...]
8 PPC Strategies You Can’t Afford to Skip
How do you get the best results from a PPC (pay-per-click) campaign? The key is making the most of the tools on offer in Google Ads. Yes, pay-per-click advertising is a competitive field - but with the right tools and the right strategy, you can still come out on top. While boosting your clicks and conversions may seem like alchemy, there … [Read more...]
How Does Pay-Per-Click Work? (Updated 2019 Marketer Guide)
You heard about it and now you are wondering, "How does pay-per-click work?" In this article, Ignite Head of Paid Media, Eythor Westman, tells you everything you need to know. By the end, you'll know more than most about pay-per-click marketing. Get A Quick Overview Of Pay Per Click Before Starting Pay-per-click (PPC) might seem … [Read more...]
Should You Use Enhanced CPC in Your Google Ads Campaigns?
How exactly does enhanced CPC work? By the end of this post, you’ll know all the details ... and whether it’s a good way to bid on Google Ads for your business. Let’s start with the basics. Enhanced CPC is a type of marketing automation for Google Ads, which includes AdWords, video, the Google Display Network and more. Using it, Google … [Read more...]
11 Google Display Network Tips (Number 1 & 5 Really Help)
Advertising on Google is arguably one of the most effective ways to market your business. And if you’re not using the Google Display Network, you’re missing out on a valuable way to expose your brand. Follow these 11 strategies to get started – and read to the end for a quick Google Display Network FAQ. What You'll Learn: What the Google … [Read more...]
The Ultimate Guide to Baidu PPC
Google, Facebook, LinkedIn, Amazon… and Baidu? Hear me out. China’s answer to Google Ads presents an entry into the Chinese marketplace and the ability to get your products in front of a massive audience 2 billion deep. Here, we’ll talk about why you should use Baidu PPC, as well as the metrics and bidding strategies you need to know before … [Read more...]
How To Integrate Chatbots Into Your Paid Media Strategy
Most of the dialog concerning chatbots centers around using the friendly AI tool for customer support or conversational marketing. A lesser known (but equally powerful) way you can use chatbots is in your paid media strategy. Let's take a look at how chatbots offer the perfect support system for ads across channels. What You'll Learn: … [Read more...]
The Difference Between SEO and SEM (Learn Now)
Want to know the difference between SEO and SEM? Get ready to learn! Watch A Video On SEO vs SEM or Read The Full Post Below You might have heard about search engine optimization (SEO) and search engine marketing (SEM), but what’s the difference between SEO and SEM? SEM - an online marketing strategy that involves getting traffic, paid … [Read more...]
10 Reasons You Shouldn’t Do Programmatic (And One Reason You Should)
Wondering where programmatic fits into your ad strategy? I'll let you in on a little secret: there's a good chance it doesn't fit in at all. In this article, I'll give you ten reasons you shouldn't be using programmatic - and one reason you should. What You'll Learn: 10 reasons you shouldn't do programmatic: Your ads may show up in … [Read more...]
How to Really Determine Your Cost Per Click Target for Ads
How do you really determine your cost per click target? In this article, I'll give you the full answer. By the end, you'll have a masters degree in cost per click. Well, not really... But you'll be close! Unfortunately, that’s not necessarily an easy task. It involves crunching a lot of numbers derived from your own analytics and current … [Read more...]
