Pay-per-click (PPC) is one of the most powerful digital marketing channels available today. If you get it right, that is. Below I’ll cover fourteen of the most common mistakes made in PPC campaigns, and how your business can avoid these pitfalls. What We'll Cover: Not understanding the different kinds of PPC campaigns Not having a … [Read more...]
8 Exciting Advertisement Ideas You Can’t Live Without
In need of a few new advertisement ideas? You’ve come to the right place. Below, I’ll go over some of the most exciting new advertisement features and options available today. What We'll Cover: Life Events in Google Ads In-Market Audiences Google Ad extensions Location Extensions and Store Visits for YouTube Ads Google … [Read more...]
How Does Google Life Events Targeting Work?
Google Ads offers a number of targeting strategies to help you reach people in your market. One of the most overlooked options is life event targeting. With Google Ads life events targeting, you can run ads to people who are going through major changes in their lives, such as moving or getting married. In this article, we’ll go over how you can … [Read more...]
How To Target Ads At Each of the Buyer Journey Stages
If you want your ad campaigns to be as effective as possible, then you need to take the buyer journey stages into account. The buyer journey is what every prospect goes through before converting, and by targeting your ads to the correct stage you have a better shot at hitting them with the right message at the right time. In this article, I’ll … [Read more...]
How To Run Google Ads Experiments Like A Pro
Are you worried about making costly tweaks to your Google Ads campaign experiments? Well, that worry is over with Campaign Draft and Experiments, Google’s split-testing platform for Google Ads experiments. Here is everything you need to know about setting up and running campaign drafts and experiments. What We'll Cover: What Google Ads … [Read more...]
How To Do LinkedIn Remarketing (And Why All B2Bs Should)
If you’re running a B2B company, your online marketing strategy probably relies heavily on LinkedIn. But do you use that “grown up” social media site for remarketing? Many strategists don’t even know about LinkedIn’s retargeting capabilities. That’s too bad, because they’re missing out on a great way to generate revenue. In this article, we’ll go … [Read more...]
Ultimate Guide To Google Shopping Ads: Tips, Tricks, and Strategies
There’s no shortage of ways to increase sales for your ecommerce business. Fortunately for you, one of the best ecommerce sales tactics is extremely easy to implement: Google Shopping ads. In this guide, I’ll walk you through how to set up a Shopping Campaign and get your products to the top of the SERPs. What You'll Learn: What Google … [Read more...]
What Is Broad Match Modifier and How Should You Use It?
Google AdWords offers a variety of keyword matching options when it comes to controlling who sees your ads. One of those options is called the Broad Match Modifier. In this article, we'll cover everything you need to know about broad match modifier and how to use it effectively in your ad campaigns. What You'll Learn: Broad match modifier … [Read more...]
How to Calculate ROAS (The Right Way)
Have you heard about ROAS? Better yet: do you know how to calculate ROAS? If the answer to either of those questions is “no,” then you might not understand whether your investment in online advertising is paying off. In this article, we’ll cover the concept of ROAS and give you some insight as to how to calculate it. What You'll Learn: … [Read more...]
How Much Does Google Advertising Cost?
How much does Google advertising cost? Truth is, it's complicated. There are no hard and fast numbers or easy answers here. But there is a system. In this article, I'll walk you through the process step-by-step. What You'll Learn: How to set a budget in Google Ads Google advertising costs by network How keywords affect … [Read more...]
