When measuring your Google Ads campaigns, there are certain measurement gaps, browser restrictions, and consent choices to consider, which can make it difficult to see which points along the customer journey actually convert. Using the enhanced conversions feature in Google Ads, you can improve conversion management and gain access to certain signals to optimize bidding….
Multi-Touch Attribution: Tracking the Touchpoints That Lead to Sales
A single ad rarely closes the sale on its own. Usually, several marketing touchpoints work together to get there. With proper credit allocation, marketers can identify which interactions actually drive conversions and which ones stall the journey, sharpening the campaign decisions that follow. In this blog, Rochelle O’Neil, Paid Media Strategist, breaks down what multi-touch…
Responsive Display Ads: What the Move to Demand Gen Means
In June 2026, Google began moving its responsive display ads into Demand Gen to improve both discoverability and actionability. This guide will help advertisers managing Display or Demand Gen creative get the most from responsive ads in this new environment. In this blog, Ignite Visibility’s SVP of Paid Media, Meghan Parsons, will explain the transition…
Google Local Service Ads in 2026: How They Work & What’s Changing
Google Local Services Ads (LSAs) connect local businesses directly with ready-to-buy customers via a pay-per-lead (PPL) model, charging only when a prospect contacts the business. Key changes to the platform include the consolidation of the “Google Guaranteed” and “Google Screened” trust badges into a unified “Google Verified” blue checkmark, and the discontinuation of the LSA mobile app in favor of the main Google Ads platform. Promoted directly on search results and Google Maps, LSAs are highly effective for home services, healthcare, legal, and real estate businesses. Integrating them with an active Google Business Profile is now mandatory to prevent fraud and drive local lead generation.
What is CPC? – Essential Insights into Cost-Per-Click Advertising
Cost-per-click, or CPC, refers to the cost associated with running digital ads based on the number of clicks those ads receive. With CPC advertising, brands do not pay a flat fee for their ads. Rather, they pay per click. But in order to understand that spend, and better yet, how much it will cost you…
Reddit Marketing: How to Use Reddit for Your Marketing
In a sea of social media platforms, Reddit stands out as a network of tightly knit communities where you have to earn credibility. Every subreddit runs its own culture and rulebook, and brands that show up without understanding that tend to get called out, fast. Just because it takes a bit to earn your place,…
Why ChatGPT Ads Are the Key to Maximizing Your AI Visibility
AI search is rapidly changing how people interact with Google and other search engines, which is subsequently reshaping the customer journey. According to recent statistics, AI SEO is significantly overriding traditional search, with ChatGPT alone seeing 900 million weekly active users, and only 8% of users clicking on traditional links when they see an AI…
All You Need to Know for a Successful PPC Audit
Have you had a PPC audit recently? If so, it’s incredibly important that it’s done correctly. After all, when it comes to PPC, it’s very easy to waste money. A PPC audit can help you determine how effective (or ineffective) your efforts are and identify opportunities to optimize your ad strategy. The key is to…
What Is Media Buying & Why Do You Need It for Your Ad Campaigns?
The media buying process involves purchasing ad space, to put it simply. While media buys are still an important part of any paid media campaign, this process is getting harder for a number of reasons. Fragmented channels, AI automation, privacy-safe targeting, CTV and OTT growth, retail media, social platforms, and measurement complexity are all making…
Best Landing Pages With Examples and Steps for Building Your Own
It’s not enough for a landing page to simply look good. The best landing pages are strategically built to guide users toward action, reduce friction, and maximize conversions. That means understanding not just design, but also messaging, user experience, trust signals, and conversion psychology. In this blog, Justin Kevalaitis, CRO Sr. Strategist, breaks down what…