Have you experimented with email retargeting? If not, it’s time to start. In this post, I’ll cover the in’s and out’s of email retargeting and why businesses should be using it. We all know (and hopefully, love) email marketing. It is, after all, one of the most dominant communication channels and is expected to reach…
How to Optimize Your Facebook PPC Strategy
Want better results from your Facebook ads? In this article, Ignite Paid Media Strategist Christian Nicolini gives his top recommendations for optimizing Facebook PPC campaigns. As you (hopefully) already know, advertising on Facebook is one of the most effective ways to reach your audience. Not only does it boast a massive reach (as in, over…
How To Target Ads At Each Stage Of The Buyer Journey
If you want your ad campaigns to be as effective as possible, then you need to take the buyer journey into account. The buyer journey is what every prospect goes through before converting, and by targeting your ads to the correct stage you have a better shot at hitting them with the right message at…
Gmail Ads: 7 Tips to Improve Results
Want an easy way to expand your email marketing? Why not combine it with the power of PPC? Google’s Gmail Ads let you do just that: send your PPC ads straight to user’s inboxes. In this article, I’ll go over a few tips and strategies to make your Gmail ads as effective as possible. What…
The 26 Best PPC Tools For Your Paid Media Marketing
Want to make the most out of your PPC campaign? Then you need a few tools to help you do it. In this article, I’ll list some of the top PPC tools on the market to help you create, manage, and optimize your campaigns. PPC Tools: Account Management and Optimization Google AdWords Chances are, you’re…
Are Bing Ads Right for Your Business? (Expert Advice)
Thinking about using Bing Ads? In this article, I’ll go over the typical process that companies follow before advertising with Bing. Then, I’ll explain why Bing Ads might be a great option for your business. Don’t worry, no charge 🙂 Google AdWords to Bing Ads Here’s how businesses usually decide to use Bing Ads. First,…
7 Critical PPC Lead Generation Mistakes You Must Avoid
PPC is one of the most effective channel for lead generation. Why? Because it quickly puts you in front of the audience you need. That said, it’s not the easiest channel to get right. In this article, I’ll take you a through a few reasons why your PPC lead generation may not be delivering. Your Intent…
5 Ways to Improve Your B2B PPC Campaign
Getting results through a B2B PPC campaign can be hard! But don’t worry, I have you covered. Here are 5 ways to improve your B2B PPC campaign. Watch the Video Or Read The Full Article Below Read The Full Article Below How Do B2B PPC Campaigns Differ From B2C? Let me count the ways. First…
Beginner Tips For Writing PPC Ad Copy That Converts
You need to write PPC ad copy that converts. Otherwise you are wasting your money. Here’s how to do that. Unfortunately, many digital marketers opt for a “spray and pray” approach when it comes to creating ad copy. They pick a few keywords, quickly assemble a headline, and run the ad. Avoid following their example….
TRY THIS – Google Life Event Targeting (How It Works)
Google AdWords offers a number of targeting strategies to help you reach people in your market. One of the most overlooked options is life event targeting. With life event targeting, you can run ads to people who are going through major changes in their lives, such as moving or getting married. It’s an especially effective…
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