Have you experimented with email retargeting? If not, it’s time to get started. In this post, I’ll cover the in’s and out’s of email retargeting, how it works, and why businesses should be using it. What We'll Cover: What email retargeting is Why it's important in an email marketing strategy How to use email retargeting in your ad … [Read more...]
Gmail Ads: 7 Tips to Improve Results
Want an easy way to expand your email marketing? Why not combine it with the power of PPC using Gmail ads? Google’s Gmail Ads let’s send your PPC ads straight to user’s’ inboxes. In this article, I’ll go over a few tips and strategies to make your Gmail ads as effective as possible to boost engagement and conversion rates. What We'll … [Read more...]
Everything You Need to Know About ROPO (And How It Can Help Your Business)
Understanding ROPO and how to calculate it in 2019 is crucial to understanding customer behavior and buying trends. In this article, I will go over what ROPO is, why it’s important to your business, and how to calculate it. What We'll Cover: What ROPO is Why it's important to marketers How to calculate ROPO: Click-to-call … [Read more...]
How to Find the Right Negative Keywords (And Boost Ad Performance)
Are you using negative keywords? You probably are, even if you don’t know it. But you may not be using them as effectively as possible. In this article, I'll walk you through a few of my tricks to finding the right negative keywords for your brand. What We'll Cover: What negative keywords are Types of negative keywords: Negative … [Read more...]
The 26 Best PPC Tools For Your Paid Media Marketing
Want to make the most out of your PPC campaign? Then you need a few tools to help you do it. In this article, I’ll list some of the top PPC tools on the market to help you create, manage, and optimize your campaigns. What We'll Cover: Account Management & Optimization Tools: Google AdWords Bing Ads Editor Optmyzr … [Read more...]
What Do You Know About Franchise PPC?
Businesses face a few challenges when it comes to franchise PPC campaigns. Franchises aren’t your average business, and they don’t run your average campaign. In this article, I’ll cover a few things you need to know to effectively execute and manage a franchise PPC campaign. What We'll Cover: Who should handle franchise PPC - the … [Read more...]
25 Signs Your PPC Audit Was Done by a Rookie
Have you had a PPC audit recently? If so, it's incredibly important that it's done correctly. After all, when it comes to PPC, it’s very easy to waste money. Here are 25 signs that your most recent audit was done by a rookie, and isn’t going to help you improve. The Signs: No campaign theme analysis No budget analysis No network … [Read more...]
How to Set Up a YouTube Custom Intent Audience
Are you using YouTube ads to market your products or services? Then you should consider using Google’s Custom Intent Audiences to increase your targeting options. In this article, I'll explain YouTube custom intent audiences: what the are, how they're used, and tips and best practices for using them effectively. What We'll Cover: What … [Read more...]
How to Determine the Best Google Ads Bid Strategy For Your Business
Not sure how to pick the Google Ads bid strategy that’s right for you? In this article, Ignite Visibility’s Paid Media Strategist Christian Nicolini goes over a few tips to get you started. What We'll Cover: How bid strategy affects ad placement The differences between automatic and manual bidding How to choose a Google ads bid … [Read more...]
Common PPC Campaign Mistakes (And How To Avoid Them)
Pay-per-click (PPC) is one of the most powerful digital marketing channels available today. If you get it right, that is. Below I’ll cover fourteen of the most common mistakes made in PPC campaigns, and how your business can avoid these pitfalls. What We'll Cover: Not understanding the different kinds of PPC campaigns Not having a … [Read more...]
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