Meta Ads allow you to target customers with Facebook Ads, Instagram Ads, and ads clicking to WhatsApp and Messenger. With Meta ads, you can increase your online sales, generate qualified leads, drive engagement, send more traffic to your website or storefront, build awareness, and/or increase app installs. With a reported 3.98 billion active users, Meta…
What is the Google Display Network? 10 Strategies To Implement Now
Visual advertising is among the most effective, which is where the Google Display Network can help. In this complete guide to the Google Display Network, you’ll learn all about the Google ad network and how you can use it to your advantage. What You’ll Learn What is the Google Display Network? How Does the Google…
How to Use Lookalike Audiences: A Guide For Paid Media Platforms
Curious about reducing acquisition costs and attracting top-notch leads? Dive into the realm of lookalike audiences with Eric Bodziony, our Senior Director of Paid Media, in our latest blog post! What You’ll Learn What is a Lookalike Audience? How Do Lookalike Audiences Work? Unveiling Your Targeting Options FAQs About Lookalike Audiences My Expert Insight on…
Is Ad Fatigue Fake? What Is It & How to Improve Ad Performance
In the world of digital marketing, where Facebook, TikTok, and YouTube reign supreme, advertisers often point fingers at “ad fatigue” as the culprit for underperforming campaigns. But, is ad fatigue the real issue? With over a decade of experience and having managed millions in media spend, I’m sharing my take on why your ads aren’t…
How to Use Custom Affinity Audiences for Google Ads
Google Affinity Audiences have quickly become an asset to businesses of all sizes for reaching qualified prospects and boosting campaign performance. I’ll show you how to steal your competitor’s customers using custom affinity audiences. What We’ll Cover: What Are Google Affinity Audiences? Difference Between Affinity Audiences and Custom Affinity Audiences Why Should You Use Affinity…
Google Ads Reporting: Top 4 Google Ad KPI’s for Marketing Execs
For many businesses around the globe, AdWords reporting and analysis is a painfully time-consuming process. Users log into Google Ads (formerly known as Google AdWords) with the goal of keeping a close eye on certain metrics or tracking a campaign. In a perfect world, crafting the perfect Google Ads and PPC (Pay-Per-Click) reports for your…
How to Calculate CPC: Determine Your Cost Per Click Ad Target
If you’re wondering how to calculate CPC (cost per click), look no further. In the world of online advertising, understanding your CPC is not just a necessity; it’s the compass guiding your business toward profitability. Embarking on this journey requires more than just number-crunching; it demands a comprehensive analysis of your analytics and a watchful…
Performance-Based Marketing: Understanding CPA and CPL
For marketing campaigns to deliver ROAS (return on ad spend), they have to provide results that are measurable. Wouldn’t it be ideal only to pay when the tactics perform? If that sounds too good to be true, then meet performance-based marketing. In this model, you only pay for results. The objective is for a person…
What is Paid Search? How Paid Search Marketing Works
What You’ll Learn: What is Paid Search? Why You Need to Use Paid Search in Your Marketing Strategy How to Craft a Paid Search Strategy What the Quality Score Is 6 of the Most Common Mistakes in Paid Search How to Optimize a Paid Search Campaign The Future of Paid Search FAQs: Paid Search Campaigns …
Start Creating Ad Content for Each Stage of the Buyer’s Journey
What We’ll Cover: The Buyer’s Journey Stages Stage 1: Awareness Stage 2: Consideration Stage 3: Decision FAQs: Creating Ad Content For Each Stage of the Buyer’s Journey What Are The Buyer’s Journey Stages? Before you start mapping out your advertising strategy, you’ll need to have an understanding of each of your personas as they move…