Even in the era of Ecommerce growth, 92% of retail purchases still happen offline (though the pandemic has propelled the Ecommerce industry forward at a much faster rate). Still, there's a way for merchants to tie in their offline sales with online marketing efforts. Using the Facebook API conversions tracker, you can analyze the effectiveness of … [Read more...]
How to Use Facebook Subscription Lifecycle Events
Not all conversions are created equal. When you're offering subscriptions, you're playing the long game with your marketing efforts. Your campaigns must suit these longer purchase cycles, and that's a tricky thing to do. Here's how to use Facebook subscription lifecycle events to execute and measure a long-term campaign that results in more … [Read more...]
Facebook Conversion Tracking with Facebook Pixel
68% of US adults use Facebook. For some businesses, the majority of your target audience could be on Facebook. I guess that's why it controls 83% of social ad spending, according to EMarketer. To gain more insight into consumer behavior, track results, and optimize their ads, marketers use Facebook conversion tracking using Facebook Pixel. Here's … [Read more...]
Facebook Video Ads Best Practices for Exceptional Results
It’s no secret that Facebook is the most popular social media network on the planet, boasting a whopping 2.6 billion monthly active users worldwide. And you’ve likely noticed that video content has been dominating your news feed in recent years. To ensure you can effectively leverage this powerful content format and stand out on Facebook, we’ll … [Read more...]
How to Leverage Cross-Channel Audience Insights For Hyper-Improved Targeting
What Channels We’re Looking At Facebook Ads, Google Ads, LinkedIn Ads What You Will Learn How To Expand Targeting Beyond Obvious Audience Segments Shorten The Learning Curve & Fasttrack Performance (From 30-60 Days To Less Than 2 Weeks) How To A/B Test Performance To Determine Winning Audiences Leveraging audience insights … [Read more...]
Boost Your Facebook Conversions With This One Simple Strategy
Whether you’ve just launched a brand new Facebook account, or you’ve been working on a three-year account with plateauing performance, you might be noticing something concerning: you’re not getting as many conversions as you should. You’ve done all the hard work already - you’ve created your copy, perfected your targeting, and set up your … [Read more...]
Considering Bidding On Competitor’s Branded Terms? Read This 1st
Before you go running ads your competitors terms, it is a good idea to understand the big picture. Here is what you need to know. What You'll Learn: What is branded term bidding Why you should bid on branded terms Pros and cons of competitor targeting Best practices for bidding on competitor branded terms How to bid on your own … [Read more...]
How to Maximize Your Online Advertising Dollars
In search of the perfect digital advertising strategy? It may seem like a mythical unicorn, but it does exist. You need to learn how to use audiences, create effective ad sequences, and build better landing pages that convert traffic. You need strong content for every stage of the funnel. In the video and blog below, I’ll talk about how you can … [Read more...]
Boosted Facebook Posts VS Ads: When To Do What!
What You'll Learn: The difference between boosted posts and ads Benefits of boosting your Facebook posts How Facebook ads target custom audiences Key features of Facebook ads you need to know How Facebook Pixel plays into boosted postsand ads Cost comparisons between the two Facebook is also one of the top two paid channels … [Read more...]
How to Write Effective Facebook Ad Copy
“Readers travel fast through this jungle. Your headline should telegraph what you want to say.” What We'll Cover: 6 Tips for writing effective Facebook ad copy Know your goal Identify your targets Tailor your ad copy Keep the message short Be specific Use A/B testing Great Facebook ad copy examples for all … [Read more...]
