Facebook has come a long way since it first launched in 2004. With more than 2.5 billion active users, the platform has transformed the way users consume content and the way marketers advertise. Today, Facebook advertising is one of the most effective and lucrative marketing channels for any brand. What You’ll Learn: What are Facebook … [Read more...]
Bing PPC Ads: Quick Start Guide & Google Ads Comparison
Still on the fence about Bing Ads? Don't be - advertising on Bing is a tried-and-true way to win new business. In this article, I’ll go over the typical process that companies follow before advertising with Bing. Then, I’ll explain why Bing Ads might be a great option for your business. I'll also cover Bing PPC ads vs Google ads. Google … [Read more...]
Google Dynamic Remarketing: The Ultimate Resource
Marketing has one main objective—to drive sales. And often, this involves creating advertisements to pique the interest of potential customers and encourage them to make a purchase. But, here’s the problem—on a monthly basis, you have a seemingly endless supply of products and/or services that need to be promoted. But what do you do once everyone … [Read more...]
The Perfect Google Ads & PPC Report
For many businesses around the globe, AdWords reporting and analysis is a painfully time-consuming process. Users log into Google Ads (formerly known as Google AdWords) with the goal of keeping a close eye on certain metrics or tracking a campaign. In a perfect world, crafting the perfect Google Ads and PPC (Pay-Per-Click) reports for your … [Read more...]
What Is gclid? In a nutshell, gclid is a URL request parameter
Ever wonder how Google gathers information about your online ads and sends it to Google Analytics? If so, then you’ll need to learn about gclid. In a nutshell, gclid is a URL request parameter that Google uses to track your ads. It’s part of auto-tagging. There’s quite a bit to unpack in those last two sentences. I’ll do that in the next several … [Read more...]
How To Do LinkedIn Remarketing (And Why All B2Bs Should)
If you’re running a B2B company, your online marketing strategy probably relies heavily on LinkedIn. But are you using the social media site for remarketing? Many strategists don’t even know about LinkedIn’s retargeting capabilities. That’s too bad, because they’re missing out on a great way to generate revenue. In this article, we’ll go over how … [Read more...]
What is Paid Search? How Paid Search Marketing Works
Paid search marketing is one of the best ways to drive leads and revenue online. In this article, I'm going to give you an overview of paid search. By the end, you are going to be an expert. This guide offers beginners an entry-point into the world of search campaigns, covering the following key points: What is paid search, and how does … [Read more...]
What Is Broad Match Modifier and How Should You Use It?
Google Ads offers a variety of keyword matching options when it comes to controlling who sees your ads. One of those options is called Broad Match Modifier. In this article, we'll cover everything you need to know about the match type and how to use it effectively in your ad campaigns. What You'll Learn: The differences between the … [Read more...]
Google Customer Reviews – How Set Them Up And Use Them
Today, your most important business asset is your reputation. That’s where getting on Google’s Customer Reviews come in. Customers look to the search engine to learn about everything from winter coats to restaurants to the best plumber in town. Here’s how to boost your profile through the free platform. First, Google Customer Reviews Used to … [Read more...]
How Does Pay-Per-Click Work? (2020 Guide)
You heard about it and now you are wondering, "How does pay-per-click work?" In this article, Ignite Head of Paid Media, Eythor Westman, tells you everything you need to know. By the end, you'll know more than most about pay-per-click marketing. What Is Pay-Per-Click? Pay-per-click is a form of advertising that allows the advertiser to only pay … [Read more...]
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