Understanding your CPC (cost per click) is crucial for online advertising success. To calculate your average cost per click, you divide your advertising spend by the number of clicks. For example, $500 spent on 250 clicks equals a $2 CPC. To determine whether that cost is sustainable for your business, compare it with your conversion…
How to Write Facebook Ad Copy That Gets Conversions
If you want to stop the scroll, you need effective Facebook ad copy to make it happen. Well-written copy will connect a relevant customer need with a clear benefit, a believable reason to choose your offer, and a specific next step. In this blog, we’ll cover how to write Facebook ad copy in seven easy…
Supercharge Your Ad Campaigns With Google Responsive Search Ads
Responsive search ads give you more ways to connect a searcher’s question with the right message. You supply the headlines and descriptions, and Google combines them for different searches. That flexibility can save time. It also makes the quality of your inputs especially important. Repeating the same headline fifteen ways won’t give Google much to…
What is Facebook Conversions API & Why Do You Need It?
The Meta Conversions API, also historically known as the Facebook Conversions API, is essential for optimizing ad performance by connecting your ads to your website, apps, and other platforms to track specific events. Meta reports that advertisers using a web event-based conversion API setup saw an average 17.8% decrease in cost per result compared with…
ChatGPT Ads: The Complete Guide to Advertising on ChatGPT
AI search is changing how people discover brands, compare products, and make decisions. In its October 5, 2026 announcement, OpenAI reported that ChatGPT reaches 1.2 billion people each week, giving marketers another place to connect with potential customers. ChatGPT Ads give businesses a paid placement within that experience. They can support your broader AI visibility…
Enhanced Conversions: The Key to Identifying Converting Ads
When measuring your Google Ads campaigns, there are certain measurement gaps, browser restrictions, and consent choices to consider, which can make it difficult to see which points along the customer journey actually convert. Using the enhanced conversions feature in Google Ads, you can improve conversion management and gain access to certain signals to optimize bidding….
Multi-Touch Attribution: Tracking the Touchpoints That Lead to Sales
A single ad rarely closes the sale on its own. Usually, several marketing touchpoints work together to get there. With proper credit allocation, marketers can identify which interactions actually drive conversions and which ones stall the journey, sharpening the campaign decisions that follow. In this blog, Rochelle O’Neil, Paid Media Strategist, breaks down what multi-touch…
Responsive Display Ads: What the Move to Demand Gen Means
In June 2026, Google began moving its responsive display ads into Demand Gen to improve both discoverability and actionability. This guide will help advertisers managing Display or Demand Gen creative get the most from responsive ads in this new environment. In this blog, Ignite Visibility’s SVP of Paid Media, Meghan Parsons, will explain the transition…
Google Local Service Ads in 2026: How They Work & What’s Changing
Google Local Services Ads (LSAs) connect local businesses directly with ready-to-buy customers via a pay-per-lead (PPL) model, charging only when a prospect contacts the business. Key changes to the platform include the consolidation of the “Google Guaranteed” and “Google Screened” trust badges into a unified “Google Verified” blue checkmark, and the discontinuation of the LSA mobile app in favor of the main Google Ads platform. Promoted directly on search results and Google Maps, LSAs are highly effective for home services, healthcare, legal, and real estate businesses. Integrating them with an active Google Business Profile is now mandatory to prevent fraud and drive local lead generation.
What is CPC? – Essential Insights into Cost-Per-Click Advertising
Cost-per-click, or CPC, refers to the cost associated with running digital ads based on the number of clicks those ads receive. With CPC advertising, brands do not pay a flat fee for their ads. Rather, they pay per click. But in order to understand that spend, and better yet, how much it will cost you…