From small local businesses to large corporations, anyone looking to reach a targeted audience can benefit from programmatic advertising. Whether you’re a retail brand looking to target a global audience or a local bakery aiming for nearby customers, programmatic ads ensure efficient spending and a greater return on investment. With new privacy regulations like CCPA…
Media Buys for Paid Ads: Everything You Need to Know
Whenever you buy ad space, the process you go through is media buying. So, what are media buys, and what goes into an effective media buying strategy? Learn more about how media buys work and what this process entails to help you develop your next paid advertising campaign. In this blog, our VP of Paid…
Increase Your Local Presence: Tips for Google Local Service Ads
Stuck waiting for a plumber from across town? Google Local Services Ads can help! They put your local business at the top of search results, allowing customers to call or message you directly. In this blog, our VP of Paid Media, Ryan Cox, breaks down everything you need to know about Local Service Ads to…
Supercharge Your Ad Campaigns With Google Responsive Search Ads
Responsive search ads can do a lot to boost your ad traffic, but how do they work, and how can you get the most from them? These ads are becoming increasingly popular among all types of businesses, with 92% of advertisers using at least one Google responsive search ad in their Google Ads campaigns. In…
How to Calculate CPC: Determine Your Cost Per Click Ad Target
Understanding your CPC (cost per click) is crucial for online advertising success. It’s more than just a metric; it’s a guiding force steering your business toward profitability. In this article, Senior Vice President of Paid Media, Meghan Parsons, will walk you through a comprehensive examination of your analytics to truly understand the impact your marketing…
Get the Most from Your Google Responsive Display Ads
What if you could make your ads better and smarter without spending ages on them? Google’s responsive search ads can do just that, using advanced machine learning to show the best ad to your audience. Using responsive display ads the right way, you can maximize your reach, boost engagement, and increase the efficiency of your…
The Best PPC Tools to Optimize Paid Media Strategies
Pay-per-click (PPC) advertising is one of the most integral components of any digital marketing campaign today, helping you maximize your reach among target audiences while supplementing search engine optimization (SEO) and other efforts. To get the best results from your campaigns, it helps to have the best PPC tools on your side to streamline every…
Maximize Online Reach With Multi-Location PPC Campaigns
As your business grows and expands to multiple locations, you need marketing strategies that match that growth. Multi-location PPC (pay-per-click) helps connect with audiences while keeping branding consistent across your organization. In this blog, Mark Hite, Director of Franchisee Sales & Marketing, explores multi-location PPC, including its definition, challenges, and how to choose the right platform. We…
Benefits of Geofencing for Digital Marketing Strategies
If you want to connect with your target audiences based on their location, geofencing is one of the most effective strategies you can use. Using geofencing technology, you can send locally targeted ads, promotions, and other content to people where they’ll truly resonate. In this blog, Briana Miller, Ignite Visibility’s VP of Paid Media will…
In It For the Long Haul: How Lead Nurturing Builds Trust
Everyone wants to feel special, right? The same goes for your customers! In today’s economy, more and more consumers are looking for a connection with the brands they buy from. In this blog, Chief Client Officer, Jeff Macgurn will break down why lead nurturing matters and how it could lead to some big results if…