What We’ll Cover: Choosing the Right Audience for Your Facebook Video Ads Creating Facebook Video Ads for Every Stage of the Funnel Facebook Video Ad Specs Facebook Video Ads Best Practices Top 5 Facebook Video Ads Examples Marketers slate almost 60% of their digital ad budgets towards video. One of the most engaging ad mediums,…
The Top Paid Media Networks You Need to Know
Brands investing in paid ad networks are seeing huge returns For every $1 a brand spends on Google Ads—the most popular paid media ad network—they get $8 in profit. And some networks take those results further by using the latest lead-gen technologies. So in this blog, we’ll cover the top paid ad networks driving high…
Your Key to Success: 3 Paid Media Trends for 2022
The paid media landscape continues to grow. By paying attention to the latest paid media trends, you can stay ahead with solid strategies. In this article, I’ll cover three strategies critical to paid media in 2022. There are three main paid media trends that you should keep in mind as you develop…
How to Hire a Paid Media Agency in 2022
Hiring a paid media agency’s a smart business move. …If you hire the right one. The right agency can help you quickly increase your traffic, leads, and sales. The wrong one will have you spending your budget with little return. And because the industry’s always changing, it’s important to know what to look for when…
Performance Based Marketing: What Are CPA and CPL?
Why do you run marketing campaigns? To make sales? Spread awareness? To capture leads? Whatever your reason is, you’re not just doing it for fun. Instead, you want to get something out of it. Unfortunately, what you want isn’t always what you get. Sometimes you invest lots of time and money in a marketing campaign…
Meta Advertising: What Is the Meta Advantage Suite?
Meta announced it’s merging all its automated ads into Meta Advantage. The consolidation will make it easier for advertisers to use these products. Facebook advertisers will benefit from this change, but with big changes comes confusion. This article will clarify any questions about the Facebook Meta Advantage Suite. What is the Meta Advantage Suite?…
YouTube TV Ads: Why You Should Create a Shoppable TV Screen
Looking for a way to establish a strong connection with audiences and drive action? Connected TV (CTV) offers an excellent opportunity for advertisers. YouTube now allows advertisers to create video action campaigns using YouTube TV ads. In the following post, we will explore what CTV is, how shoppable YouTube ads work, and how you can…
Google Display Network Ads Tips and Strategies
Advertising on Google is arguably one of the most effective ways to market your business. And if you’re not using the Google Display Network, you’re missing out on a valuable way to expose your brand. The following strategies will get you started–and read to the end for a quick Google Display Network FAQ. What You’ll…
What is CPC? Cost-Per-Click Advertising Explanation & Examples
Cost-per-click, or CPC, refers to the cost associated Estimates show advertising spend in the U.S. growing to $645.8 billion by 2024. And a massive chunk of that comes from pay per click, or PPC ad, campaigns. But in order to understand that spend – and better yet, how much it will cost you as an…
How to Calculate ROAS: Understanding Return on Ad Spend
Wondering what ROAS is? If you’re in charge of advertising for your brand or eCommerce site, it’s an acronym you need to be very familiar with. In this article, I’ll cover the concept of ROAS in-depth and give you some insight as to how to calculate it for your brand. What We’ll Cover: How to…