If you’re running a B2B company, your online marketing strategy probably relies heavily on LinkedIn. But are you using the social media site for remarketing? Many strategists don’t even know about LinkedIn’s retargeting capabilities. That’s too bad, because they’re missing out on a great way to generate revenue. In this article, we’ll go over how…
How to Calculate ROAS & Make the Most of Your Ad Spend
Wondering what ROAS is? If you’re in charge of advertising for your brand or ecommerce site, it’s an acronym you need to be very familiar with. In this article, I’ll cover the concept of ROAS in-depth and give you some insight as to how to calculate it for your brand to make the most of…
Value-Based Bidding: Maximize Your Returns With Paid Media Ads
If you’re working in the world of paid media advertising, you know that it is evolving. There are some big changes coming to paid media advertising over the next couple of years. The strategy itself isn’t new. But, the push to focus on it is coming directly from and through media giant Google itself. Let…
What is CPC?: Essential Insights into Cost-Per-Click Advertising
Cost-per-click, or CPC, refers to the cost associated with running digital ads. With CPC advertising, brands do not pay a flat fee for their ads. Rather, they pay per click. Estimates show advertising spending in the U.S. growing to $695.96 billion by 2024 and up to $835.82 billion by 2026. And a massive chunk of…
Performance-Based Marketing: Should You Use CPA or CPL?
Why do you run marketing campaigns? To make sales? Spread awareness? To capture leads? Whatever your reason is, you’re not just doing it for fun. Instead, you want to get something out of it. Unfortunately, what you want isn’t always what you get. Sometimes you invest lots of time and money in a marketing campaign…
Paid Media AI: How AI is Revolutionizing Paid Media Campaigns
In a world where digital marketers constantly seek an elusive competitive edge, paid media AI has swooped in like a superhero to save the day—cape and all. But what happens when we introduce our tech-savvy savior to the dynamic realm of paid media? Buckle up because we’re about to embark on an exhilarating journey into…
Building a Robust Digital Marketing Media Mix: Where to Start?
Are you thinking about all the digital marketing platforms available for advertising? What about when you decide on how to allocate budgets or test new platforms? In this blog, Ignite Visibility’s Director of Paid Media, Logan Schiff, will walk you through his strategy to build a robust media mix to reach long-term goals. The Importance…
How to Start with Performance Max Campaigns
Navigating the competitive world of B2B marketing requires constant adaptation and leveraging cutting-edge tools. Google Performance Max, a new ad campaign solution, has emerged as a game-changer for businesses looking to optimize their marketing efforts. So in this article, we’ll dissect Performance Max, and uncover the secret sauce that enables it to extend your reach…
14 Biggest Paid Media Trends to Watch in 2023
The strategies we use for paid media will continue to change as technology advances. Paid media will probably become even more automated in the coming years, with better targeting and deeper integration with new and emerging channels. Here are some trends to watch: 1. Measurement Over time, the customer journey will become more complex. As…
Ad Fatigue: How to Recognize It & Avoid It
As a digital marketer, you know that it’s your job to produce eye-catching content that draws your audience in and inspires them to take action. But being innovative all of the time can feel overwhelming, causing some marketers to fall into a trap of producing the same content over and over again. When this happens,…