Word-of-mouth may well be the oldest marketing strategy around, but its power has reached new heights in this online age. Today, your most important business asset is your reputation. That’s where getting on Google’s good side comes in. Customers look to the search engine to learn about everything from winter coats to restaurants to the…
AdWords vs. AdSense: All Questions Answered
Adwords vs. AdSense. Same thing, right? Not exactly. Sure, both are Google services. And, both are advertising platforms. But despite their similar names, the two ad platforms are actually quite different. In this piece, we’ll take a look at AdWords vs. AdSense, and where each tool fits into a marketing strategy. Here’s a quick breakdown:…
6 NUCLEAR Google AdWords Reporting Tips To Boost ROAS
Google AdWords reporting! In this guide, I’ll go over AdWords reporting. I’ll also explain why and how you should use it. What Is Google AdWords Reporting? One of the biggest advantages of digital marketing over “old school” advertising is analytics. When you run ads online, your advertising platform will show you key metrics such as:…
Guide To Google Shopping Ads, Simple Tips For Quick Wins
Last updated: 1/28/18 How would you like to get your ecommerce products listed at the very top of the search results? You can do that with Google’s Shopping Ads. Essentially, Google Shopping Ads are rich results. They present Google users with a thumbnail image of a product, its title, its price, and in some cases…
Competitors Bidding On Your Brand? How To Stop Them
Losing ad rank is never easy – and losing rank on your own brand name is even worse. Unfortunately, other brands bidding on your name is an all too common occurrence. In this article, I’ll go over the steps you should take to stop competitors from bidding on your branded terms. Watch the Video or…
The PPC Plan Essentials You Need in 2019
Want more returns from your PPC campaign in 2019? In this article, Ignite’s Head of Paid Media Eythor Westman walk you through our PPC process, and the four major factors you need for a successful campaign in 2019. PPC Plan: Our Approach You probably know that if you want to And, when executed correctly, you…
How Does Pay-Per-Click Work? (Updated 2019 Marketer Guide)
You heard about it and now you are wondering, “How does pay-per-click work?” In this article, Ignite Head of Paid Media, Eythor Westman, tells you everything you need to know. By the end, you’ll know more than most about pay-per-click marketing. Pay-per-click (PPC) might seem like a simple enough concept, but it’s really much more complicated…
Digital Marketing In 2019 (What To Prepare For)
There’s been a lot of changes in digital marketing over the past year – which means there’s a lot to look forward to in 2019. Below, I’ve listed out the new and exciting things you can do with SEO, PPC, social media and more. Digital Marketing Trends in 2019: SEO Schema for FAQ Using Question…
How to Determine the Best Google Ads Bid Strategy For Your Business
Not sure how to pick the Google Ads bid strategy that’s right for you? In this article, Ignite Visibility’s Paid Media Strategist Christian Nicolini goes over a few tips to get you started. How Your Google Ads Bid Strategy and Budget Affects Your Ad Placement Before we jump into strategy, let’s take a look at…
Should Marketers Be Using Email Retargeting? How It Works
Have you experimented with email retargeting? If not, it’s time to start. In this post, I’ll cover the in’s and out’s of email retargeting and why businesses should be using it. We all know (and hopefully, love) email marketing. It is, after all, one of the most dominant communication channels and is expected to reach…
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