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Home / Archives for PPC

Building a Robust Digital Marketing Media Mix: Where to Start?

March 30, 2023 by Logan Schiff

Are you thinking about all the digital marketing platforms available for advertising?  What about when you decide on how to allocate budgets or test new platforms? In this blog, Ignite Visibility’s Director of Paid Media, Logan Schiff, will walk you through his strategy to build a robust media mix to reach long-term goals. The Importance…

How to Start with Performance Max Campaigns

March 23, 2023 by Logan Schiff

Navigating the competitive world of B2B marketing requires constant adaptation and leveraging cutting-edge tools. Google Performance Max, a new ad campaign solution, has emerged as a game-changer for businesses looking to optimize their marketing efforts. So in this article, we’ll dissect Performance Max, and uncover the secret sauce that enables it to extend your reach…

14 Biggest Paid Media Trends to Watch in 2023

March 2, 2023 by John E Lincoln

The strategies we use for paid media will continue to change as technology advances. Paid media will probably become even more automated in the coming years, with better targeting and deeper integration with new and emerging channels. Here are some trends to watch: 1. Measurement Over time, the customer journey will become more complex.‌ As…

Ad Fatigue: How to Recognize It & Avoid It

January 12, 2023 by John E Lincoln

As a digital marketer, you know that it’s your job to produce eye-catching content that draws your audience in and inspires them to take action. But being innovative all of the time can feel overwhelming, causing some marketers to fall into a trap of producing the same content over and over again. When this happens,…

What is Pay-Per-Click? How Does PPC Work? (2023 Guide)

January 10, 2023 by John E Lincoln

PPC can be overwhelming. Do it right, and you’ll have more leads than you know what to do with. But do it wrong, and your ads will be nothing more than a black hole of wasted money. So in this comprehensive guide, we’ll cover everything you’ll need to know about PPC in 2023—let’s dive in….

GA4 Essentials: A Guide to Google Analytics 4

November 17, 2022 by John E Lincoln

 Like it or not, Google Analytics 4 is coming. Google’s confirmed they’ll sunset Google Analytics 3 (AKA “Universal Analytics”) on July 1, 2023. This represents a huge change for the marketing industry. Google Analytics dominates the market, with 93% of companies using analytics and reporting tools. Such a big shift can be uncomfortable, but…

The Truth About Dark Posts

October 26, 2022 by John E Lincoln

Dark posts sound scary, right?  They definitely do but don’t worry. The name is misleading. There’s no reason to be scared of this social media ad tactic. They’re actually a really great way to have your content reach your intended audience—and only that audience. Keep reading to find out more about what dark posts are,…

Facebook Video Ads Best Practices for Exceptional Results

September 21, 2022 by John E Lincoln

What We’ll Cover: Choosing the Right Audience for Your Facebook Video Ads Creating Facebook Video Ads for Every Stage of the Funnel Facebook Video Ad Specs Facebook Video Ads Best Practices Top 5 Facebook Video Ads Examples Marketers slate almost 60% of their digital ad budgets towards video. One of the most engaging ad mediums,…

The Top Paid Media Networks You Need to Know

August 3, 2022 by John E Lincoln

Brands investing in paid ad networks are seeing huge returns For every $1 a brand spends on Google Ads—the most popular paid media ad network—they get $8 in profit. And some networks take those results further by using the latest lead-gen technologies. So in this blog, we’ll cover the top paid ad networks driving high…

How to Hire a Paid Media Agency in 2022

July 6, 2022 by John E Lincoln

Hiring a paid media agency’s a smart business move. …If you hire the right one.  The right agency can help you quickly increase your traffic, leads, and sales.  The wrong one will have you spending your budget with little return. And because the industry’s always changing, it’s important to know what to look for when…

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About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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