Google AdWords offers a number of targeting strategies to help you reach people in your market. One of the most overlooked options is life event targeting. With life event targeting, you can run ads to people who are going through major changes in their lives, such as moving or getting married. It’s an especially effective…
8 Exciting New Advertisement Ideas You Can’t Live Without
Need a few new advertisement ideas? You’ve come to the right place. Below, I’ll go over some of the most exciting new advertisement features and options available today. Advertisement Ideas: Life Events in Google AdWords AdWords has always featured a healthy mix of targeting options. Now, it’s adding another one to the list with Life…
Getting Started With Google Advertising? (Read This)
With Google advertising, you have the ability to build an incredibly successful business online. In this article, I’ll walk you through everything you need to know about advertising on Google from start to finish. Google allows people to advertise on a platform called Google AdWords. In just a few minutes, you can set up an account…
How to Really Determine Your Cost Per Click Target for Ads
How do you really determine your cost per click target? In this article, I’ll give you the full answer. By the end, you’ll have a masters degree in cost per click. Well, not really… But you’ll be close! Unfortunately, that’s not necessarily an easy task. It involves crunching a lot of numbers derived from your…
The Difference Between SEO and SEM (Learn Now)
Want to know the difference between SEO and SEM? Get ready to learn! Watch A Video On SEO vs SEM or Read The Full Post Below You might have heard about search engine optimization (SEO) and search engine marketing (SEM), but what’s the difference between SEO and SEM? SEM – an online marketing strategy that…
Should You Use Enhanced CPC in Your AdWords Campaigns?
Lot’s of people use enhanced CPC… But is Enhanced CPC a wise strategy? By the end of this post, you will know the good and the bad. Some people think so because it’s a type of marketing automation. Google manages your bids so you don’t have to. On the other hand, there are marketers who…
How To Hack Your Negative Keywords And Boost Performance
Are you using negative keywords? Sure you are… But there are probably a few hacks you don’t know. These little tricks make all the difference. Don’t let the name fool you. Negative keywords can do wonders for your campaign. But in all the fuss to collect the best positive keywords they can, marketers often overlook…
How To Use The Google AdWords Editor (Pro Tips)
If you’re using Google AdWords to promote your brand, you might find that you need the ability to manage your campaigns offline every now and then. Fortunately, you can do that with the AdWords Editor. That’s because AdWords Editor is a downloadable application. It runs on your local workstation, not in the cloud. When you’re…
11 Google Display Network Tips (Number 1 & 5 Really Help)
Advertising on Google is arguably one of the most effective ways to market your business. And if you’re not using the Google Display Network, you’re missing out on a valuable way to expose your brand. In this article, I’ll go over the basics of the Display Network and how you can take full advantage of…
Broad Match Modifier: What It Is and How to Use It
Google AdWords offers a variety of keyword matching options when it comes to controlling who sees your ads. One of those options is called the Broad Match Modifier. It’s a popular choice because it gives you the best of both worlds: a match based on exact keywords and their variants while offering some flexibility on…
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