Last updated: 1/28/18 How would you like to get your ecommerce products listed at the very top of the search results? You can do that with Google’s Shopping Ads. Essentially, Google Shopping Ads are rich results. They present Google users with a thumbnail image of a product, its title, its price, and in some cases…
Competitors Bidding On Your Brand? How To Stop Them
Losing ad rank is never easy – and losing rank on your own brand name is even worse. Unfortunately, other brands bidding on your name is an all too common occurrence. In this article, I’ll go over the steps you should take to stop competitors from bidding on your branded terms. Watch the Video or…
The PPC Plan Essentials You Need in 2019
Want more returns from your PPC campaign in 2019? In this article, Ignite’s Head of Paid Media Eythor Westman walk you through our PPC process, and the four major factors you need for a successful campaign in 2019. PPC Plan: Our Approach You probably know that if you want to And, when executed correctly, you…
How Does Pay-Per-Click Work? (Updated 2019 Marketer Guide)
You heard about it and now you are wondering, “How does pay-per-click work?” In this article, Ignite Head of Paid Media, Eythor Westman, tells you everything you need to know. By the end, you’ll know more than most about pay-per-click marketing. Pay-per-click (PPC) might seem like a simple enough concept, but it’s really much more complicated…
Digital Marketing In 2019 (What To Prepare For)
There’s been a lot of changes in digital marketing over the past year – which means there’s a lot to look forward to in 2019. Below, I’ve listed out the new and exciting things you can do with SEO, PPC, social media and more. Digital Marketing Trends in 2019: SEO Schema for FAQ Using Question…
How to Determine the Best Google Ads Bid Strategy For Your Business
Not sure how to pick the Google Ads bid strategy that’s right for you? In this article, Ignite Visibility’s Paid Media Strategist Christian Nicolini goes over a few tips to get you started. How Your Google Ads Bid Strategy and Budget Affects Your Ad Placement Before we jump into strategy, let’s take a look at…
Should Marketers Be Using Email Retargeting? How It Works
Have you experimented with email retargeting? If not, it’s time to start. In this post, I’ll cover the in’s and out’s of email retargeting and why businesses should be using it. We all know (and hopefully, love) email marketing. It is, after all, one of the most dominant communication channels and is expected to reach…
How to Optimize Your Facebook PPC Strategy
Want better results from your Facebook ads? In this article, Ignite Paid Media Strategist Christian Nicolini gives his top recommendations for optimizing Facebook PPC campaigns. As you (hopefully) already know, advertising on Facebook is one of the most effective ways to reach your audience. Not only does it boast a massive reach (as in, over…
How To Target Ads At Each Stage Of The Buyer Journey
If you want your ad campaigns to be as effective as possible, then you need to take the buyer journey into account. The buyer journey is what every prospect goes through before converting, and by targeting your ads to the correct stage you have a better shot at hitting them with the right message at…
Gmail Ads: 7 Tips to Improve Results
Want an easy way to expand your email marketing? Why not combine it with the power of PPC? Google’s Gmail Ads let you do just that: send your PPC ads straight to user’s inboxes. In this article, I’ll go over a few tips and strategies to make your Gmail ads as effective as possible. What…
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