A solid advertising plan requires a strong foundation. You can't simply throw one together on the fly and expect powerful results. Doing so is ineffective and has the potential to waste lots of money. Instead, your advertising team should begin with the basics and get granular with your planning tactics. To help you get started, we’ve … [Read more...]
Value-Based Bidding: How to Revolutionize Your Paid Media Strategy
If you’re working in the world of paid media advertising, you know that it is evolving. There are some big changes coming to paid media advertising over the next couple of years. The strategy itself isn’t new. But, the push to focus on it is coming directly from and through media giant Google itself. Let me introduce you to value-based … [Read more...]
5 Must-Haves to Run a Profitable Digital Ecommerce Program
5 Must-Haves We Will Cover: Digital Ecommerce Numbers Media Mix Top-Performing Ecommerce Channels Top-Notch Website YouTube Channel As VP of Performance Marketing at Ignite Visibility, I spend my time working to optimize various programs. One of those just so happens to be ecommerce digital marketing. For … [Read more...]
Google Ad Extensions: Why Location Extensions Have The Largest Impact On Performance
Adding location extensions to your Google Ads account? Here's what you need to know about these Google ad extensions from Ignite Visibility's Sr. Paid Media Strategist, Eric Bodziony. If you've already linked your Google My Business account in Google Ads, you're ready to add location extensions to your campaigns. Even if you've added numerous … [Read more...]
8 Steps to Structure A Paid Media Pilot Campaign to Improve Your KPIs
You want to run a pilot program for a new ad network, but you don't know how to structure it, how much budget to use, how long to run it or how to present your idea to management. As it turns out, this is a problem many people have run into! Structuring a paid media campaign as a pilot program involves some key steps you won't want to miss. As … [Read more...]
Facebook Insights: A Marketer’s Guide
Audience Insights from Facebook are the real deal. After all, more than 2.7 billion monthly active users means that Facebook has swooped up more than a third of the global population. Here's how to use Facebook Audience Insights, plus tips on getting the most from your analytics. What is Facebook Insights? The Facebook insights tool is perfect … [Read more...]
How to Use Think with Google to Increase Mobile Conversions by 20%
As VP of Paid Media here at Ignite Visibility, I'll take all the resources I can get. Think with Google, an online resource made by the Google team themselves, knows an awful lot about optimizing the online user experience. They can tell you that mobile conversion rates are lower than desktop, but it doesn't have to stay that way. Knowing how to … [Read more...]
How to Create Campaigns Using Dynamic Insertion: Optmyzr’s Campaign Automator
If you’re working with inventory-driven campaigns for large ecommerce clients, you’re probably aware of how time-consuming it can be to create a multitude of individual campaigns while maintaining ad personalization over your keywords and ad creative. Enter Optmyzr’s Campaign Automator feature. This time-saving tool allows marketers to create … [Read more...]
New Google Ads Insights Pages Takes the Guesswork Out of Search Trends
I'm Ryan Cox, Director of Paid Media here at Ignite Visibility. Google just released a beta version of Google Ads Insights, and I'm ready to dig into how these search trend insights work so advertisers can better understand their data and improve their campaigns. Overview of the New Google Ads Insights Page Insights is the latest in a long … [Read more...]
Facebook Offline Conversions API: Complete Guide
Even in the era of Ecommerce growth, 92% of retail purchases still happen offline (though the pandemic has propelled the Ecommerce industry forward at a much faster rate). Still, there's a way for merchants to tie in their offline sales with online marketing efforts. Using the Facebook API conversions tracker, you can analyze the effectiveness of … [Read more...]
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