Paid search marketing is one of the best ways to drive leads and revenue online. In this article, I'm going to give you an overview of paid search. By the end, you are going to be an expert. This guide offers beginners an entry-point into the world of search campaigns, covering the following key points: What is paid search, and how does … [Read more...]
What Is Broad Match Modifier and How Should You Use It?
Google Ads offers a variety of keyword matching options when it comes to controlling who sees your ads. One of those options is called Broad Match Modifier. In this article, we'll cover everything you need to know about the match type and how to use it effectively in your ad campaigns. What You'll Learn: The differences between the … [Read more...]
Google Customer Reviews – How Set Them Up And Use Them
Today, your most important business asset is your reputation. That’s where getting on Google’s Customer Reviews come in. Customers look to the search engine to learn about everything from winter coats to restaurants to the best plumber in town. Here’s how to boost your profile through the free platform. First, Google Customer Reviews Used to … [Read more...]
How Does Pay-Per-Click Work? (2020 Guide)
You heard about it and now you are wondering, "How does pay-per-click work?" In this article, Ignite Head of Paid Media, Eythor Westman, tells you everything you need to know. By the end, you'll know more than most about pay-per-click marketing. What Is Pay-Per-Click? Pay-per-click is a form of advertising that allows the advertiser to only pay … [Read more...]
Should You Use Enhanced CPC in Your Google Ads Campaigns?
How exactly does Enhanced CPC work? By the end of this post, you’ll know all the details ... and whether it’s a good way to bid on Google Ads for your business. What We'll Cover: How It Works for Google Ads Smart Bidding versus manual CPC Review a case study example Is it more cost-efficient? Is Enhanced CPC good for … [Read more...]
What is ROAS? How To Calculate ROAS
Wondering what is ROAS? It is very simple, here is how to calculate it. ROAS = Revenue Earned From Advertising / Advertising Expense In this article, I'll cover the concept of ROAS in-depth and give you some insight as to how to calculate it for your brand. What We'll Cover: How to calculate ROAS How it differs from ROI What a … [Read more...]
How to Use Email Retargeting to Boost Your Ad Returns
Have you experimented with email retargeting? If not, it’s time to get started. In this post, I’ll cover the in’s and out’s of email retargeting, how it works, and why businesses should be using it. What We'll Cover: What email retargeting is Why it's important in an email marketing strategy How to use email retargeting in your ad … [Read more...]
Gmail Ads: 7 Tips to Improve Results
Want an easy way to expand your email marketing? Why not combine it with the power of PPC using Gmail ads? Google’s Gmail Ads let’s send your PPC ads straight to user’s’ inboxes. In this article, I’ll go over a few tips and strategies to make your Gmail ads as effective as possible to boost engagement and conversion rates. What We'll … [Read more...]
Everything You Need to Know About ROPO (And How It Can Help Your Business)
Understanding ROPO and how to calculate it in 2019 is crucial to understanding customer behavior and buying trends. In this article, I will go over what ROPO is, why it’s important to your business, and how to calculate it. What We'll Cover: What ROPO is Why it's important to marketers How to calculate ROPO: Click-to-call … [Read more...]
How to Find the Right Negative Keywords (And Boost Ad Performance)
Are you using negative keywords? You probably are, even if you don’t know it. But you may not be using them as effectively as possible. In this article, I'll walk you through a few of my tricks to finding the right negative keywords for your brand. What We'll Cover: What negative keywords are Types of negative keywords: Negative … [Read more...]
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