Want to know where all your sales and leads are REALLY coming from? Google Attribution 360 is your answer. In this post, we tell you how and why. In the past, it was difficult for marketers to know the extent to which each channel contributed to an individual sale. Fortunately, the Information Age is here. Enter…
Selecting The Best Search Engine Marketing Agency (50 Veteran Tips)
Looking for a search engine marketing company? The good news is that there are plenty of SEM companies ready to help. The tough part is determining which is the best search engine marketing agency for you. Luckily, we have you covered. Below you’ll find all your answers to what exactly search engine marketing is and why…
The Beginner’s Guide to Programmatic Advertising
In this article, we’ll go over what you need to know programmatic advertising and explain why it will likely be an important part of your strategy going forward. Even if you’re new to digital marketing, chances are pretty good that you’ve heard the phrase “programmatic advertising” on at least a couple of occasions. That’s…
How has the Google PPC Layout Update Influenced Marketing?
In February, Google changed the layout of its AdWords ads in the search engine results pages (SERPs). That’s going to affect the digital advertising strategy for many companies. In this article, we’ll take a look at what changed and how it will impact your own online marketing efforts. What Happened, Anyway? Once upon a time,…
PPC Management Tips that will Maximize Your Return – Infographic
The pay per click industry is always evolving with new strategies and tactics to drive potential customers to your website. Whether it’s implementing custom bidding strategies or using advanced campaign targeting, check out what these experts have to say about PPC to maximize your returns this year! Share this Image On Your Site <p><strong>Please include…
5 PPC Company Strategy Points to Bring up in Your Next Meeting
If you’ve outsourced your PPC strategy then you should be certain that the company you hired is practicing all the latest tactics to maximize your return on investment (ROI). If you haven’t questioned your PPC company in a while, then now is a great time to start asking questions about how the company is contributing…
My Top Questions for Selecting the Best PPC Management Company in a Sea of Mediocrity
If you get good PPC management on your side, you’re going to make some serious money online. The difference between a rock star PPC manager and a Jr. level person is so vast, it is pretty much like night and day. It is really the same for SEO as well. In this post, I talk…
5 of the Most Exciting New Developments in Pay Per Click
Successfully targeting internet users with pay-per-click ads typically means staying on top of – and in front of – how they interact with their devices. For PPC marketers, this means staying on top of new developments in ad management systems such as Google Adwords and Microsoft’s Bing Ads. The two entities control a combined 97%…
What You Should Really Look For In A Pay Per Click Company
Pay Per Click (PPC) marketing can offer tremendously powerful advantages for your business, but the key to making the highest return on your investment is choosing the right PPC company for you. While some business owners choose to handle their PPC strategies in-house, hiring a PPC management company can not only save you tremendous amounts…
Why Facebook Ads are Now Better Than Google AdWords, Sometimes
If you’ve been debating whether to use Facebook Ads or Google AdWords to launch your next marketing campaign, let me help you navigate this confusing decision. I’ve had countless business owners ask me if one platform is better than the other. And while each offers certain advantages, at this point I can say that Facebook…