Want more returns from your PPC campaign in 2019? In this article, Ignite’s Head of Paid Media Eythor Westman walk you through our PPC process, and the four major factors you need for a successful campaign in 2019. PPC Plan: Our Approach You probably know that if you want to And, when executed correctly, you…
Digital Marketing In 2019 (What To Prepare For)
There’s been a lot of changes in digital marketing over the past year – which means there’s a lot to look forward to in 2019. Below, I’ve listed out the new and exciting things you can do with SEO, PPC, social media and more. Digital Marketing Trends in 2019: SEO Schema for FAQ Using Question…
How to Optimize Your Facebook PPC Strategy
Want better results from your Facebook ads? In this article, Ignite Paid Media Strategist Christian Nicolini gives his top recommendations for optimizing Facebook PPC campaigns. As you (hopefully) already know, advertising on Facebook is one of the most effective ways to reach your audience. Not only does it boast a massive reach (as in, over…
7 Critical PPC Lead Generation Mistakes You Must Avoid
PPC is one of the most effective channel for lead generation. Why? Because it quickly puts you in front of the audience you need. That said, it’s not the easiest channel to get right. In this article, I’ll take you a through a few reasons why your PPC lead generation may not be delivering. Your Intent…
5 Ways to Improve Your B2B PPC Campaign
Getting results through a B2B PPC campaign can be hard! But don’t worry, I have you covered. Here are 5 ways to improve your B2B PPC campaign. Watch the Video Or Read The Full Article Below Read The Full Article Below How Do B2B PPC Campaigns Differ From B2C? Let me count the ways. First…
Beginner Tips For Writing PPC Ad Copy That Converts
You need to write PPC ad copy that converts. Otherwise you are wasting your money. Here’s how to do that. Unfortunately, many digital marketers opt for a “spray and pray” approach when it comes to creating ad copy. They pick a few keywords, quickly assemble a headline, and run the ad. Avoid following their example….
Getting Started With Google Advertising? (Read This)
With Google advertising, you have the ability to build an incredibly successful business online. In this article, I’ll walk you through everything you need to know about advertising on Google from start to finish. Google allows people to advertise on a platform called Google AdWords. In just a few minutes, you can set up an account…
How to Use the Google AdWords Editor Like a Pro
If you’re using Google AdWords to promote your brand, you might find that you need the ability to manage your campaigns offline every now and then. Fortunately, you can do that with the AdWords Editor. That’s because AdWords Editor is a downloadable application. It runs on your local workstation, not in the cloud. When you’re…
The AdWords Review Extension Is A Must (How To Start)
Update: Google recently announced that they will be removing review extensions in mid-January 2018, and any existing review extensions will be deleted in early February. To learn about other extension types click here. Familiar with Google AdWords Review Extension? If not, you will be. In this article, I’ll cover all the in’s and out’s of AdWords…
How To Find Expert AdWords Management That Really Delivers
If you’re having trouble running a successful Google AdWords campaign, it might be time to outsource the project to an AdWords account management team. But how do you find a company that will deliver results? The future of your business could depend on whether or not you can answer that question. While there are plenty…