If you’ve been debating whether to use Facebook Ads or Google AdWords to launch your next marketing campaign, let me help you navigate this confusing decision. I’ve had countless business owners ask me if one platform is better than the other. And while each offers certain advantages, at this point I can say that Facebook…
Business Guide for Choosing PPC Company for 2015
The online world of marketing has diversified over the last several years due to tougher competition and Google algorithm updates. Smart business owners are realizing that maintaining a website and practicing SEO simply aren’t enough anymore. To stay ahead of the competition, business owners have to utilize PPC advertising in addition to SEO and SEM….
Business Guide for Choosing an SEO/PPC Company for 2015
An effective SEM campaign requires a tactical structure that involves a strategic approach to SEO and PPC; although, many are turning away from SEO due to the fear of Google penalties in light of the recent algorithm updates. However, a successful SEM campaign must have both SEO and PPC advertising as 70 percent of internet…
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