In my last CRO post, we looked at some basic principles for creating landing pages that drive conversions. In this one, I’m going to discuss how to set the stage for conversions at the local level. Local pages are a type of landing page designed to support hyper-local search queries–think “dentist in Boston,” “wedding vendor…
Local SEO Agencies: 15 Strategies to Increase Traffic
If you want to use your website to reach people in your area, then you need to learn the strategies of Local SEO agencies. In this article, I’ll go over 15 strategies that most Local SEO agencies should be using. The Strategies We’ll Cover: Optimize your Google My Business page List your business on Bing…
How to Find the Best Local SEO Company (25 Important Questions to Ask)
Local SEO is extremely important for businesses with a physical location. As a top-ranked local SEO company, we are uniquely qualified to provide advice. Get ready to learn about local search engine optimization and how to find the best local SEO company. What We’ll Cover: The importance of consulting with multiple local SEO companies…
3 Google Maps Marketing Tips That Drive Outrageous Traffic
Google Maps isn’t going anywhere. And lucky for local marketers, neither is Google Maps marketing. In this post, we’re digging into what Google Maps marketing is, why it’s so important, and how local businesses can take full advantage of it. What We’ll Cover: What Google Maps marketing is Why it matters Major factors that affect…
Restaurant Marketing Done Right: A Complete Checklist
Does your restaurant need better marketing? I can help. In this article, I’ll take you through all the major areas your restaurant marketing plan should be addressing. What We’ll Cover: Building a great website Getting up to speed on local SEO Encouraging reviews And having a plan for bad ones Sponsoring local or charitable events…
What Google Beacon Means for Local Marketing
Heard of Google Beacon? What about proximity marketing? The two are closely tied, and could mean big things for local businesses. In this article, I’ll go over what you need to know about Google Beacon and what it means for marketing. What is a Beacon? First thing you should know: beacon technology isn’t limited (and…
Local SEO Tips: How to Optimize for a Multi-Location Business
If you have a business with multiple locations, then the usual assortment of local SEO tips will still apply, but with one caveat: you’ll need to follow them for each location. That’s a whole different different, and more complicated, ballgame. In this article, we’ll go over local SEO tips that you should use if you’re…
How to Rank in the Google Knowledge Graph
How would you like to be right at the top of the search engine results pages? You can make that happen if you rank in the Google Knowledge Graph. If you’re unfamiliar with the Google Knowledge Graph, you can see it in action. Just head over to Google and search for something like “social media.”…
How To Add Preferred Phone Numbers and Local Business Hours On Google
We’ve been keeping a close watch on the variety of tests and changes Google has made recently to improve local results, including helpful mobile features and location-adaptive pages. Yet, there’s some new, incredibly useful local features that we’ve noticed many businesses often overlook: enabling Google to more easily find and display additional preferred business phone…
Crawling and Indexing Location-Adaptive Pages for SEO
We’ve been seeing a lot of dramatic changes and updates to Google SEO lately, particularly with respect to location-based ranking and mobile results. And just recently, Google made another significant change by introducing improvements to Googlebot that enable crawling and indexing of location-adaptive pages for SEO. The update will come as particularly great news for…