Google Maps isn’t going anywhere. And lucky for local marketers, neither is Google Maps marketing. In this post, we’re digging into what Google Maps marketing is, why it’s so important, and how local businesses can take full advantage of it. What We'll Cover: What Google Maps marketing is Why it matters Major factors that affect … [Read more...]
Restaurant Marketing Done Right: A Complete Checklist
Does your restaurant need better marketing? I can help. In this article, I’ll take you through all the major areas your restaurant marketing plan should be addressing. What We'll Cover: Building a great website Getting up to speed on local SEO Encouraging reviews And having a plan for bad ones Sponsoring local or charitable … [Read more...]
How Can My Business Rank At the Top for “Near Me” in Local Search SEO?
If you’re running a regional business and you want to reach people in your surrounding area, then you need to practice good local search SEO. Part of that effort involves ranking when people search for “near me.” In this article, I’ll go over several local search SEO strategies that can land you a top spot for “near me” searches. How to Rank … [Read more...]
15 Innovative Dental Marketing Ideas To Grow Your Practice
Good news... As experts in dental marketing, we are going to teach you everything you need to know in this post. Let's get started. What’s the best way to bring new customers to your dental practice and keep? How do you keep happy customers coming back - and build your reputation in your community and online? In this post, we’ll share all … [Read more...]
Law Firm SEO: A Simple Guide For Higher Search Rankings
It doesn’t take a law degree to see that the legal SEO game is quite competitive, with firms from all over duking it out in the SERPs in an effort to attract more clients in a saturated space. In this article, I’ll go through some best practices for cutting through the noise so you can get more clients on the books--and ideally, leaving glowing … [Read more...]
How To Get Into Google Local Service Listings (And Why it Matters)
Have you tried Google Local Services Ads? If you haven’t and you run a local service, you might want to give these ads serious consideration. In this post, I’ll give you the rundown on what Local Services Ads are and how they can benefit your local business. What You'll Learn: What Google Local Services ads are and how they appear in the … [Read more...]
What Google Beacon Means for Local Marketing
Heard of Google Beacon? What about proximity marketing? The two are closely tied, and could mean big things for local businesses. In this article, I'll go over what you need to know about Google Beacon and what it means for marketing. What is a Beacon? First thing you should know: beacon technology isn’t limited (and didn’t start) with … [Read more...]
How to Optimize Your Google My Business Page for Local SEO
Looking to attract more customers to your local shop? If so, then you need to optimize your Google My Business page. In this article, Chrystal Lenardson, Director of Strategy here at Ignite Visibility, goes over several ways you can optimize your Google My Business page for Local SEO. In fact, you could make a strong argument that the very … [Read more...]
15 Strategies The Best Local SEO Agencies Should be Using
If you want to use your website to reach people in your area, then you need to learn the strategies of Local SEO agencies. In this article, I’ll go over 15 strategies that most Local SEO agencies should be using. What Is a Local SEO Agency? Before I get into the nitty-gritty, it’s important to answer one very important question: what is Local … [Read more...]
Want To Build A Successful Franchise Marketing Strategy? Here’s How.
Some of our largest clients are franchises. We do the marketing for the franchisees and corporate. I know a thing or two about it. Here is how to build a successful franchise marketing strategy. In this article, I outline the basics of franchise marketing - both to attract franchisees and keep each franchise up and running. A franchise … [Read more...]
