Heard of Google Beacon? What about proximity marketing? The two are closely tied, and could mean big things for local businesses. In this article, I’ll go over what you need to know about Google Beacon and what it means for marketing. What is a Beacon? First thing you should know: beacon technology isn’t limited (and…
Local SEO Tips: How to Optimize for a Multi-Location Business
If you have a business with multiple locations, then the usual assortment of local SEO tips will still apply, but with one caveat: you’ll need to follow them for each location. That’s a whole different different, and more complicated, ballgame. In this article, we’ll go over local SEO tips that you should use if you’re…
How to Rank in the Google Knowledge Graph
How would you like to be right at the top of the search engine results pages? You can make that happen if you rank in the Google Knowledge Graph. If you’re unfamiliar with the Google Knowledge Graph, you can see it in action. Just head over to Google and search for something like “social media.”…
How To Add Preferred Phone Numbers and Local Business Hours On Google
We’ve been keeping a close watch on the variety of tests and changes Google has made recently to improve local results, including helpful mobile features and location-adaptive pages. Yet, there’s some new, incredibly useful local features that we’ve noticed many businesses often overlook: enabling Google to more easily find and display additional preferred business phone…
Crawling and Indexing Location-Adaptive Pages for SEO
We’ve been seeing a lot of dramatic changes and updates to Google SEO lately, particularly with respect to location-based ranking and mobile results. And just recently, Google made another significant change by introducing improvements to Googlebot that enable crawling and indexing of location-adaptive pages for SEO. The update will come as particularly great news for…
Google Testing Scrollable Mobile Local 3-Pack
A few months ago Ignite Visibility first reported Google testing the scrollable answer box feature on mobile. Now it seems they are testing a similar feature on the mobile local 3-Pack. Here are a few screen shots to exemplify what I am referring to. (The first screen shot is to show what I searched. You…
Mobile Digital Marketing Trends to Watch in 2015
2015 looks like it may be the tipping point when mobile engagement comes to dominant the retail marketplace, and digital marketers will need to increasingly shift their strategies to accommodate. To better understand mobile digital marketing trends to watch in 2015 and how to best prepare for them, we spoke with a wide range of…
How Do New Trends in Mobile Web Design Affect SEO?
In the current age of mobile device use, webmasters are having to adapt to the latest mobile trends in order to remain competitive. However, as many as 66 percent of mobile device users are frustrated due to slow website load times. As a result, 16 percent of mobile users say they will give up on…
Google Local Search Rolls Out Major Algorithm Change
Google rolled out a pretty big algorithm update to their local search rankings as of last night. Currently there are not many details to analyze just yet, however it is known that the change has made a significant impact on local search. Ranking changes for local businesses, whether for better or worse, have been widely…
Business Guide to Choosing an SEO Company in 2015
With 2015 quickly approaching, many business owners are revamping their SEO strategies to stay ahead of their competition. However, developing an effective SEO strategy isn’t the only stressful factor business owners will face as it’s difficult to find a reliable SEO company, especially for businesses who have no prior experience dealing with an SEO firm….