In the current age of mobile device use, webmasters are having to adapt to the latest mobile trends in order to remain competitive. However, as many as 66 percent of mobile device users are frustrated due to slow website load times. As a result, 16 percent of mobile users say they will give up on…
Google Local Search Rolls Out Major Algorithm Change
Google rolled out a pretty big algorithm update to their local search rankings as of last night. Currently there are not many details to analyze just yet, however it is known that the change has made a significant impact on local search. Ranking changes for local businesses, whether for better or worse, have been widely…
Business Guide to Choosing an SEO Company in 2015
With 2015 quickly approaching, many business owners are revamping their SEO strategies to stay ahead of their competition. However, developing an effective SEO strategy isn’t the only stressful factor business owners will face as it’s difficult to find a reliable SEO company, especially for businesses who have no prior experience dealing with an SEO firm….
Google href lang International Targeting Webmaster Tools Report
Google has released a new webmaster tools report that shows how they are interpreting href lang on your website. The tool basically shows you common issues with your href lang implementation. This new report in Webmaster Tools is called the “International Targeting” report. The report focuses on evaluation of return links, language specific codes and…
How Schema Enhances SEO and Why It’s Critical
Schema works. It really does – for both local SEO and national sites. There is no reason that sites should not be implementing markup from Schema.org, for events, products, books, recipes, organization information, and a plethora of other data types. The use of Schema markup for organizations that properly implements your business NAP (Name, Address,…
How Reviews Affect Local Search Rankings
Online reviews have taken on greater and greater significance over the past few years for local business. Yelp was founded nearly a decade ago, and since it’s emergence on the scene has grown to make and break businesses all over the US. In 2001, Google purchased Zagat in 2011, and since then the importance of…
What is NAP for Business?
Why Does NAP for Business Matter? NAP stands for the combination of your business Name, your customer-facing Address, and your customer-facing Phone number. In local search, it is one of the most important elements to establishing your business identity online, and thus being found by those in your local area. At face value, the internet…
Why Proper Google+ Local Optimization is Crucial for Local Rankings
Google+ Local and Google+ Business has been a lumbering endeavor on the part of that search giant to catalogue and map all the businesses in the world. Or, at least, all those that are submitted in the correct litany of time-consuming steps that include a flurry of postcards that sometimes arrive, 5 digit pin numbers,…
Google Places Updates Quality Guidelines for SEO
When it comes to local Google SEO, there are really three ways to play. You can create a local page on your website, you can create a local page on another website (such as Yelp) and you can create a Google Places (Google +) profile. Just like Google has quality guidelines for websites, they also…