Ad fraud prevention firm CHEQ recently expanded its verification solutions to include protection for PPC campaigns with CHEQ PPC. The tool now supports both paid social and paid search advertising. In this article, I’ll go over the new features. The Problem with Click Fraud According to the folks at CHEQ, click fraud is on the…
Major Facebook Ranking Updates That Will Impact Everyone
Facebook’s recent changes to its ranking algorithm will impact what you see on the news feed and the traffic publishers get to their websites. I’ll explain how this is possible and what you can do about it, below! Facebook will start prioritizing original reporting This is huge because it means Facebook will demote news…
Stop Hate for Profit: What is It and How is Facebook Responding?
#STOPHATEFORPROFIT. How is Facebook responding to this ad boycott? As of late, folks are taking the current civil revolution to Facebook. They feel that Facebook has tolerated racism, hate speech and is turning a blind eye to current voter-suppression tactics. Huge brands like Coke, Honda, Verizon and Starbucks are among the more than 100…
Microsoft Rolls Out Digital Marketing Center – Ignite Friday
This week: Google will see a record drop in ad revenue. Microsoft is rolling out yet another free digital marketing center tool and Facebook is offering a free training program. Here’s what happened this week in digital marketing. Google Adds Local Details to Shopping, Free Promoted Pins This past week, Google announced several new…
Apple Safari macOS Big Sur Update: Will It Block Google Analytics?
The latest version of Apple’s Safari update will include an updated browser feature that blocks traffic trackers. One of the trackers it blocks is Google Analytics. Let’s dive into what we know about macOS Big Sur. Safari Update: macOS Big Sur The new version of macOS is called “Big Sur.” Apple announced it this past…
Google Offers Free Promotion Pins in Google Maps
If you’re a smart campaign advertiser: Google is giving you free promoted pins for the next few months. You won’t be charged for clicks, calls, or sales generated from promoted pins — good until September 2020. Let’s dive into what we know about the offering. What Are Smart Campaigns? If you’re brand new to this…
Audio Tweets: Twitter Introduces Voice Tweets – Ignite Friday
This week: Twitter introduces voice tweets, Snapchat has an ads certification program, and Google bans clickbait ads. Here’s what happened this week in digital marketing. Audio Tweets: Twitter Rolls out Voice Tweets I guess we’ll all have to wait a little longer for that “edit” feature. That’s because Twitter engineers are busy with other…
‘Snap Focus’ How To Use Snapchats Ad Training Program
Snapchat just announced the launch of Snap Focus, a module-based training program for advertisers. According to Snapchat, Snap Focus “will help advertisers and agencies master our platform and stay on top of everything Snapchat advertising has to offer.” Let’s dive into what we know about the Snapchat Ads training program. Six Areas of Snapchat Ads…
E-Commerce 2020 Report: April & May Outpaced Last Year’s Holiday Shopping
It’s a good time to run a business online. According to Adobe’s latest Digital Economy Index report, eCommerce shopping in April and May exceeded 2019 holiday activity by 7%. In fact, online sales posted a $52 billion gain from the same period a year ago. Going Cyber Amidst COVID-19 The recent COVID-19 pandemic shut down…
CMOs Optimistic About Marketing Automation Investments – Ignite Friday
This week: YouTube lets you customize your channel’s appearance, Facebook is testing an email marketing tool, and Bing rolls out a site scanner. Here’s what happened this week in digital marketing. CMOs Optimistic About Marketing Automation Investments Even though overall martech spend will decrease by 4% through the end of next year, Chief Marketing Officers…