It looks like Bing is trying to eat into the market share of companies that produce some of your favorite SEO tools. First, Bing gives companies like SEMRush a run for their money by releasing a tool that checks competitor backlinks. Free of charge. Now, the Microsoft-owned company is launching a new on-demand audit tool…
Facebook Tests a Suite of Email Marketing Tools for Business Pages
Facebook is testing a suite of tools that will enable you to send marketing emails from its platform. All you have to do is upload your contact list and compose an email with a user-friendly UI. Facebook will distribute emails and provide analytics. Let’s take a look at what we know about the new feature….
Instagram May Require That Sites Get Permission to Embed Photos
Sorry to begin your week with some bad news, but here goes… Instagram recently issued a statement saying that you might need permission from Instagram users before embedding their photos. If you fail to get permission, you could be subject to a copyright lawsuit. Instagram User vs. Newsweek Not too long ago, Newsweek reached out…
LinkedIn Marketing Alert: New Engagement Remarketing for Video and Lead Ads – Ignite Friday
This week: Pinterest has some good news for ecommerce marketers, YouTube rolls out a couple of new features for merchants, and LinkedIn offers new retargeting opportunities. Here’s what happened this week in digital marketing. YouTube Rolls out New Features for Merchants Here’s some good news if you’re selling products via YouTube. For starters, YouTube…
Bing Backlink Tool Upgrades to Show Competitor Data
Watch out, SEMRush and Ahrefs! Bing might eat into your market share. That’s because Bing recently upgraded its backlink tool to show data from competitors. The tool also offers info about unique referring domains, page-level links, and top anchor texts. And it’s all for free. Bing Backlink Tool: Three Features In the past the Bing…
New YouTube Feature: “Results from the Web” Displays Links to Google Webpage Results
It looks like Google is toying with the idea of showing web page results in YouTube search, You might not see it if you try a search on YouTube right now. It’s apparently just a limited test. Here’s what we know so far. YouTube “Results from the Web”: An Accidental Discovery A Reddit user discovered…
Core Web Vitals for SEO – Ignite Friday
Updated: 3/17/2021 Remember the speed report in Google Search Console? It’s gone. Don’t worry, though. You can still get info about how quickly your web pages load with the new Core Web Vitals report. Here’s what you need to know about Google Search Console’s Core Web Vitals What We’ll Cover: Podcast: Overview Of How To…
Video Creators Can Now Make Money on IGTV with Monetization – Ignite Friday
This week: Google rolls out Discovery ads globally, IGTV offers monetization options, and your website font choice probably won’t have any impact on search rank. Here’s what happened this week in digital marketing. Google Discovery Ads Now Available Globally This past week, Google announced that Discovery ads rolled out globally. If you’re unfamiliar with Discovery…
Voice Match Payments: the Future of Online Shopping?
This week, Google rolled out a “confirm with Voice Match” payments feature into Google Assistant. The payment method is available for both smart speakers and displays. In fact, you can probably activate it on your Android or Apple smartphone right now. How to Use Voice Match Payments If you’d like to use Voice Match payments…
Google Chrome To Start Blocking Data-Intensive Display Ads – Ignite Friday
This week: the Google algorithm change has completed, Chrome cracks down on heavy display ads, and Facebook rolls out a gift for ecommerce marketers. Here’s what happened this week in digital marketing. Google Ads Reduces Verification Time Important news if you’re looking to get verified on Google Ads: you have three weeks to comply….