MENUMENU
  • Services
    • Services
      • Search Engine Optimization
      • Local SEO
      • Generative Engine Optimization
      • Digital PR
      • Content Marketing
      • Email Marketing Services
      • Lifecycle Marketing
      • Paid Media Advertising
      • Social Media Marketing
      • Creative Design Services
      • Conversion Rate Optimization
      • Website Design & Development
      • Amazon Marketing Services
      • Franchise Marketing
      • Franchise Development
      • National to Local Marketing
      • Reporting and Data Analytics
      • Digital Marketing Strategy
  • Who We Serve
    • Who We Serve
      • Franchise Marketing
      • B2B Marketing
      • Lead Generation
      • Ecommerce
      • We Build Custom Strategies
      • View Sample Industries
  • About Us
    • About Ignite Visibility
      • Our Story
      • Our Values
      • Our Team
      • Clients
      • Diversity & Inclusion
      • Our Blog
      • Marketing Resources
      • Franchise Marketing Resources
      • Careers
      • Hiring Notice
  • Case Studies
  • Awards
  • Contact
  • 619.752.1955
Home / Industry News / CHEQ PPC: How It Protects Against Paid Search and Social Click Fraud

CHEQ PPC: How It Protects Against Paid Search and Social Click Fraud

July 7, 2020 By John Lincoln

Ad fraud prevention firm CHEQ recently expanded its verification solutions to include protection for PPC campaigns with CHEQ PPC.

The tool now supports both paid social and paid search advertising.

In this article, I’ll go over the new features.

The Problem with Click Fraud

According to the folks at CHEQ, click fraud is on the rise with nearly one in five clicks on PPC ads coming from non-human traffic.

Company CEO Guy Tytunovich says that Google, Facebook, and other ad platforms do a good job of fighting click fraud, but there’s still work to be done. He claims there’s an “inherent problem of solving [it] when you’re the biggest sitting duck on the Internet.”

Tytunovich also says that there’s a certain percentage of fraud that “they could never eradicate.”

Enter CHEQ PPC

CHEQ PPC adds a layer of protection against fraudulent clicks from Google Ads, Facebook Ads, and other PPC platforms.

CHEQ PPC

The tool uses “thousands and thousands of honey pots” under the covers to identify dubious behavior. It blocks bots, scrapers, crawlers, click farms, and foreign clicks.

CHEQ PPC will even stop suspicious human behavior.

That means the ad platforms won’t need to reimburse advertisers (for the most part). The tool prevents the click from happening because fraudulent users don’t get targeted.

For those few that do slip through the cracks, advertisers will receive a notification so they can request a refund.

The tool works with many of the popular ad networks: Google, Facebook, LinkedIn, Twitter, Snapchat, and Quora.

CHEQ PPC currently offers two pricing models:

  • Small business – Priced for click volume.
  • Enterprise – Priced for media spend.

How Does CHEQ PPC Detect Fraudulent Traffic?

It does so with the aid of JavaScript.

All you need to do, if you sign on with CHEQ, is place a JavaScript tag in your code. The platform will handle the rest.

You can be up and running in just a few minutes.

Also, it’s worth noting that CHEQ PPC is an ever-evolving platform. That means it’s always on the lookout for sneaky new click-fraud attempts.

To that end, the PPC tool allows a small amount of bot traffic to get through. It does so for monitoring purposes.

You can see the fraudulent activity on the dashboard and break it down by campaigns or keywords.

Use that dashboard to gain some insight into the kind of fraudulent activity you’d pay for if you didn’t harden your website with CHEQ.

CHEQ PPC

CHEQ PPC even displays a heatmap so you can see how sophisticated bots scroll through your pages.

A Case Study

Here’s how CHEQ helped a leading SaaS company save money on advertising.

The firm launched a remarketing campaign to potential users. However, the marketing team became concerned that much its budget would get spent on advertising to bots and crawlers.

So the team implemented CHEQ to uncover invalid clicks. The tool successfully blocked bad users from paid search and social campaigns.

In fact, the software found that almost 9% of the company’s organic ad clicks came from non-human users. Those clicks were generated by malicious crawlers.

Further, CHEQ segmented the invalid users into an audience in the company’s ad account. The company then prohibited its ads from appearing to users in that audience.

In other words, the SaaS company enjoyed perpetual savings because of its investment in CHEQ.

Wrapping It Up

If you’re concerned about click fraud from your search or social campaigns, you should sign on with a service that blocks bot traffic. CHEQ PPC is one such service.

You can visit the company website and request a free demo. Then, make an informed decision about whether or not you should move forward.

Related Posts

  • Paid Social Specialist Needed - Join Ignite Visibility

    Ignite Visibility is looking for a Paid Social Specialist to join their team! Read the…

  • Try our Social Media Planner Tool!

    Social media marketing is nothing without strategy. For this very reason, Ignite Visibility created a…

  • PPC Management Tips that will Maximize Your Return - Infographic

    The pay per click industry is always evolving with new strategies and tactics to drive…

About John Lincoln

John Lincoln (MBA) is the CEO of Ignite Visibility, a top performance marketing agency backed by Mountaingate Capital. A digital marketing strategist and keynote speaker, Lincoln has managed over 1,000 marketing programs for brands like DoorDash, HBO, Tony Robbins, and Experian. Under his leadership, Ignite Visibility has been named a leading digital marketing agency in the U.S. and made the Inc. 5,000 list six times. Lincoln also spearheaded the development of CertaintyTech, a cutting-edge media mix modelling and forecasting platform. An award-winning marketer, Lincoln has authored three books, including Advolution (2022), and produced films such as SEO: The Movie. Recognized as a Top Business Leader, he has been featured in Forbes and The New York Times and spoken at global events like Web Summit and SMX. Lincoln's mission is to empower businesses through innovative digital strategies while reinvesting in clients, employees, and the community.

About Ignite

Ignite Visibility is a premier full-service digital marketing agency. We were founded in San Diego, CA but are now a 100% remote-first company with Igniters and clients around the globe.

Ignite Visibility is one of the highest awarded digital marketing agencies in the industry, works with some of the biggest brands in the world and is a 6x Inc. 5000 company.

noun-trading

Our Services

Ignite Visibility offers Award-Winning Services including comprehensive full-funnel digital marketing strategies. Learn more about our most popular service offerings below:

  • SEO Search Engine Optimization
  • PPC Pay Per Click
  • Email Marketing
  • Social Media
  • Creative
  • View All Services

Contact Us. Let’s Chat!

  • This field is hidden when viewing the form

Marketing Guides

SEO In 2020: How To Prepare For Major Disruption

"SEO: The Movie" - Have You Seen Our Film? Watch Now

"Social Media Marketing: The Movie" - Have You Seen Our Film? Watch Now

Amazon Seller Central vs Vendor Central

Listen To The Podcast Featuring The Best Minds In Marketing

John Lincoln Interviews Global Director of Digital Marketing & Strategy at Qualcomm, Jessica Jensen

Check Out 227 Free Online Marketing Classes

The 2020 Guide To Dominating SEO With Advanced Schema

Learn More About Our Digital Marketing Agency

Learn More About Our SEO Services

Learn More About Our Paid Media Services

SELECT CATEGORY

Become A Contributor

Interested in writing for Ignite Visibility?

APPLY NOW

noun-chat

Let's Chat

Ready to grow your online visibility and sales?

Request Your Free Proposal

Work With Us

NEWSLETTER // SIGN UP NOW










noun-strategy

Free Marketing Resources

  • Digital Marketing Resources
  • Marketing Strategy Videos
  • Weekly Marketing News Recaps
noun-strategy

Most Popular Blogs

  • How Long Does SEO Take?
  • Multi-Location SEO: Top Strategies
  • Google AI Overviews: Everything You Need to Know
  • Technical SEO 101
  • 18 Google Ad Extensions You Should Use
  • Complete Guide to Google Responsive Display Ads
  • Capitalizing on Local Service Ads
  • How SEO and PPC Work Together
  • Community Management Best Practices
  • B2B Social Media Marketing Guide
  • VIEW ALL BLOGS
noun-letter

Join Our Newsletter

CONNECT WITH US

  • facebook
  • twitter
  • instagram
  • youtube
  • linkedin

Services

  • Search Engine Optimization
  • Generative Engine Optimization
  • Pay Per Click Management
  • Social Media Marketing
  • Email Marketing
  • Conversion Rate Optimization
  • Website Design & Development
  • Creative Design
  • Content Marketing
  • Digital PR
  • Franchise Marketing
  • Digital Marketing Agency Services

About

  • Our Team
  • Our Values
  • Clients
  • Industry
  • Reviews
  • Careers
  • Marketing Resources
  • Privacy Policy & Service Terms
  • Advertising Disclosures
  • Sitemap

Contact

4370 La Jolla Village Drive
Suite 320
San Diego, California 92122

619.752.1955

Join The Newsletter

Sign up for our newsletter to get the latest from Ignite Visibility.











google parther logo

©2025 Ignite Visibility. All Rights Reserved. Privacy Policy and Terms of Service