This week, Google rolled out a “confirm with Voice Match” payments feature into Google Assistant. The payment method is available for both smart speakers and displays. In fact, you can probably activate it on your Android or Apple smartphone right now. How to Use Voice Match Payments If you’d like to use Voice Match payments…
Google Chrome To Start Blocking Data-Intensive Display Ads – Ignite Friday
This week: the Google algorithm change has completed, Chrome cracks down on heavy display ads, and Facebook rolls out a gift for ecommerce marketers. Here’s what happened this week in digital marketing. Google Ads Reduces Verification Time Important news if you’re looking to get verified on Google Ads: you have three weeks to comply….
Facebook Unveils New Shopping Platform for Small Businesses
Small businesses are in luck this week! Facebook Shops is rolling out in the midst of coronavirus, bringing retail opportunities to businesses that may be struggling. The best part is, it’s not only limited to Facebook. What is Facebook Shops? Got some products you’d like to sell online? There’s an app for that. It’s called…
YouTube Launches 4 New Studio Features that Boost Viewer Experience
Here’s some good news if you’re into video marketing: YouTube announced the release of four new features that will help you promote your brand online. You can use some of the new enhancements right away. Others will roll out over the next few weeks. Let’s take an in-depth look at each of the YouTube studio…
Dwell Time Now a Ranking Factor on LinkedIn
LinkedIn is updating its feed algorithm to include dwell time as a ranking factor. If you’re unfamiliar with dwell time, it’s the amount of time users spend on a particular piece of content. Let’s see how this new LinkedIn ranking factor may change the game for you. Ranking on LinkedIn LinkedIn has revealed details about…
LinkedIn Pages Will Soon Host Virtual Live Events – Ignite Friday
This week: Ecommerce is thriving, LinkedIn will let you host virtual live events, and we’ve already learned a thing or two about the most recent Google update. Here’s what happened this week in digital marketing. YouTube Expands Options for TV Ads YouTube is giving you more options to reach people who stream content on TV…
Google Merchant Center Now Integrated With PayPal
Are you running an e-commerce website that uses PayPal as a payment option? If so, then you’ll be happy to learn that Google Merchant Center now integrates with PayPal. Additionally, if you don’t currently use Google Merchant Center but would like to, you can speed up your merchant verification process when you connect with PayPal….
Google Ads Tests Curbside Pickup Feature
Here we are nearing the end of the full-blown COVID-19 lockdown for much of the country, but it’s possible that social distancing will become the new normal. In that case, demand for curbside pickup will only increase and Google is on-board. Google Ads Curbside Pickup: An Indicator So what, exactly, is this new feature in Google…
Google May 2020 Core Update One Week In: ‘An Absolute Monster’
A week ago, Google rolled out its May 2020 Core update. Although the effects of the algorithm have yet to work their way through the system, we already know quite a bit about it. One SEO professional described the fallout using a single word: “carnage.” Another said it’s “an absolute monster.” Some strategists complained because…
Google Rolls out Podcasts Manager Tool – Ignite Friday
This week: Google announces another core algorithm update, plus a new Podcast Manager Tool. Twitter adds millions of more users, and high-profile brands are rolling out omnichannel solutions. Here’s what happened this week in digital marketing. Google Rolls out Podcasts Manager Tool This past week, Google introduced Podcasts Manager. It’s a tool that provides…