If you’re in the ecommerce space, you’ll want to pay attention to this news. Google now allows you to control how your products appear in search. That means you can set the search snippets to appear just the way you want people in your target market to see them. In this article, I’ll cover what…
Google and Facebook Get New Features for Marketers – Ignite Friday
This week: Google Chrome will warn users about insecure forms, Facebook has a new toy for virtual conferences, and wait until you hear how much e-commerce grew in the second quarter. Here’s what happened this week in digital marketing. Facebook Launched Paid Online Events How would you like to hold a virtual conference that generates…
How Google Chrome 86 Will Decrease Form Conversions
Be warned: you’re going to lose form conversions if you’re still using the HTTP protocol instead of the secure HTTPS protocol. That’s because Chrome 86 will issue warnings to users if they’re filling out insecure forms. And those warnings will have an impact on whether or not the users complete the forms. Let’s take a…
Google Search Console Insights: Content Marketers Get Ready
If you’re big into content marketing, you’ll love this new tool from Google called Search Console Insights. However, it’s not available to everybody at this time. It’s in beta. In this article, I’ll cover what Google is saying about its new product. It Builds on Top of Search Console As the name implies, Search Console…
Facebook Helps SMBs with Free Paid Online Events
Facebook wants to help your small-to-medium-sized business (SMB) survive in this global pandemic. To that end, the company rolled out a new product so you can monetize online classes and events. Even better: the tool is free. For now. In this article, I’ll explain what we know about the tool. Paid Online Events Handles All…
Less Than 15% of Sites Pass Google’s New Speed Metrics – Ignite Friday
This week: Google glitch gives SEOs a scare, LinkedIn makes it easier for you to reach the right prospects at the right time, and only a handful of websites meet Google’s speed tests. Here’s what happened this week in digital marketing. Facebook Adds Sponsored Post in Groups If you’re a Facebook group admin, you might…
Google People Cards: Prepare to Add Yourself in Search Results!
It’s a limited launch. But it shows promise. Right now in India, Google search results include so-called ‘People Cards’. They’re digital business cards. That’s right. Soon you too might be able to rank in Google search even if you’re not a celebrity. Here’s what we know about the new feature. Win Friends and Influence People…
False Google Search Update, What Just Happened?
It was not an update. It was a glitch in Google’s system. The bug has since been fixed. But here’s what we know about what happened. We Got Confirmation Yesterday, Google’s John Mueller confirmed what happened. Responding to a tweet from Barry Schwartz, Mueller said: “I don’t have all the details yet, but it seems…
What is ‘Article’ Structured Data & How to Test It with Rich Results Test Tool
Are you using Article structured data markup in your content? If so, then you’ll be happy to learn that Google’s Rich Results Test tool will now validate it. Yes, you can test it out right now. Or you can read more about it here. What Is Structured Data? If you’re a bit new to SEO,…
Big Drama Around TikTok and Instagram Reels – Ignite Friday
This week: Instagram Reels launches worldwide, the future is looking bright for Pinterest, and Google says to forget everything you know about link juice. Here’s what happened this week in digital marketing. Google Expands Lead Forms to YouTube & Discovery Campaigns Now, you can use lead form extensions in YouTube and Discovery ad campaigns….