If you’re trying to optimize content so it ranks in Google Discover, you might want to spend that time doing something more productive. According to Google, you can’t do anything to appeal to Discover’s interest-matching algo. The company stated that in a recent help document. Follow along and I’ll explain more about what’s in that doc. What … [Read more...]
Google Images Creates New Opportunity for Traffic – Ignite Friday
This week: CCPA enforcement has arrived, TikTok rolls out its self-serve ad platform, and Google Images is creating new traffic opportunities for websites. Here’s what happened this week in digital marketing. Ad Fraud Prevention Company CHEQ Goes PPC Looking to prevent click fraud on your social and search PPC campaigns? If so, then check out … [Read more...]
Google Will Shut Down Structured Data Testing Tool
Google is taking its Rich Results Test out of beta. As a result, the company will shut down the structured data testing tool. You can still use the old tool for a little while, but Google recommends you move to the new tool as soon as possible. Here’s what we know about the change. Benefits of the Rich Results Test Why does Google prefer the … [Read more...]
CHEQ PPC: How It Protects Against Paid Search and Social Click Fraud
Ad fraud prevention firm CHEQ recently expanded its verification solutions to include protection for PPC campaigns with CHEQ PPC. The tool now supports both paid social and paid search advertising. In this article, I’ll go over the new features. The Problem with Click Fraud According to the folks at CHEQ, click fraud is on the rise with … [Read more...]
Major Facebook Ranking Updates That Will Impact Everyone
Facebook's recent changes to its ranking algorithm will impact what you see on the news feed and the traffic publishers get to their websites. I'll explain how this is possible and what you can do about it, below! Facebook will start prioritizing original reporting This is huge because it means Facebook will demote news articles without … [Read more...]
Stop Hate for Profit: What is It and How is Facebook Responding?
#STOPHATEFORPROFIT. How is Facebook responding to this ad boycott? As of late, folks are taking the current civil revolution to Facebook. They feel that Facebook has tolerated racism, hate speech and is turning a blind eye to current voter-suppression tactics. Huge brands like Coke, Honda, Verizon and Starbucks are among the more than 100 … [Read more...]
Microsoft Rolls Out Digital Marketing Center – Ignite Friday
This week: Google will see a record drop in ad revenue. Microsoft is rolling out yet another free digital marketing center tool and Facebook is offering a free training program. Here’s what happened this week in digital marketing. Google Adds Local Details to Shopping, Free Promoted Pins This past week, Google announced several new features … [Read more...]
Apple Safari macOS Big Sur Update: Will It Block Google Analytics?
The latest version of Apple’s Safari update will include an updated browser feature that blocks traffic trackers. One of the trackers it blocks is Google Analytics. Let’s dive into what we know about macOS Big Sur. Safari Update: macOS Big Sur The new version of macOS is called “Big Sur.” Apple announced it this past week during the Worldwide … [Read more...]
Google Offers Free Promotion Pins in Google Maps
If you’re a smart campaign advertiser: Google is giving you free promoted pins for the next few months. You won’t be charged for clicks, calls, or sales generated from promoted pins — good until September 2020. Let’s dive into what we know about the offering. What Are Smart Campaigns? If you’re brand new to this digital marketing thing, you … [Read more...]
Audio Tweets: Twitter Introduces Voice Tweets – Ignite Friday
This week: Twitter introduces voice tweets, Snapchat has an ads certification program, and Google bans clickbait ads. Here’s what happened this week in digital marketing. Audio Tweets: Twitter Rolls out Voice Tweets I guess we’ll all have to wait a little longer for that “edit” feature. That’s because Twitter engineers are busy with other … [Read more...]
