Apple and Google were supposed to remove TikTok from their respective app stores last night. But then a federal judge intervened. Judge Carl Nichols of the United States District Court for the District of Columbia temporarily blocked the Trump administration’s order that banned the availability of the micro video blogging app in the U.S. However, … [Read more...]
Facebook May Leave Europe Over Data-Sharing Regulations – Ignite Friday
This week: Google opens Ads API to everybody, Facebook might pull out of Europe, and Pinterest has its own version of Stories. Here’s what happened this week in digital marketing. Google Supporters E-Commerce Structured Data If you’re in the e-commerce space, you’ll love this news. Google will soon support a new type of schema.org markup … [Read more...]
Google Rolls Out WordPress Web Stories Plugin
It’s here. Just this week, Google officially rolled out the Web Stories WordPress plugin. It’s a tool that streamlines the process of creating Web Stories. And you can use those Web Stories to reach people in your target market. Let’s take a look at what we know about the new plugin. Out of Beta If you’re a tech geek, then you might already … [Read more...]
TikTok U.S. Ban Delayed One Week
It was banned. Until it wasn’t. For a brief moment there, it looked like TikTok’s days in the U.S. were numbered. Then, President Trump gave his blessing to an 11th hour tripartite agreement. And now it appears as though TikTok is here to stay. Here’s what we know about the deal. A Joint Venture Between Oracle and Walmart It’s not too often … [Read more...]
New COVID Health and Safety Options Rolled Out for Google My Business- Ignite Friday
This week: Instagram adds auto captions for IGTV, YouTube rolled out its own version of TikTok, and Google adds new attributes to GMB listings. Here’s what happened this week in digital marketing. Google Ads Combines Audience Options This past week, Google Ads consolidated Custom Intent and Custom Affinity into Custom Audiences. The new … [Read more...]
YouTube Launches TikTok Competitor YouTube Shorts
Breaking: the short form video rage is still on. Earlier today, YouTube announced its own TikTok clone called YouTube Shorts. However, the new feature is only available in India. A Standard Suite of Tools YouTube Shorts gives you all the goodies you’d expect in any decent short form video app. You have a multi-segment camera, speed … [Read more...]
Google Search Console: Index Coverage Report Is Delayed
If it looks like pages aren’t getting indexed based on what you’re seeing in Google Search Console, it’s not just you. It’s everybody. Google now admits that it’s experiencing “longer than usual” delays in Search Console reporting about indexed pages. In this article, I’ll cover what we know about this latest bug from Alphabet, Inc. It’s Only … [Read more...]
Facebook Limits the Number of Ads Based on Ad Spend – Ignite Friday
This week: Microsoft enables targeting to LinkedIn users, Bing offers a new SEO testing tool, and short form content gets more backlinks? Here’s what happened this week in digital marketing. Facebook Will Limit Ads Starting in February, Facebook will limit the number of ads your page can run. The limit will be based on ad spend. Why the … [Read more...]
3 New Targeting Features for Microsoft Advertising
Good news if you’re using Microsoft Advertising: the platform is introducing three new targeting options! Let’s take a look at each of them in detail. Expanded LinkedIn Profile Targeting You might have read this subheading and thought to yourself: “Wait. What does LinkedIn have to do with Microsoft Advertising?” If that’s the case, then … [Read more...]
Pinterest Gets New Shopping Features to Boost Your Ecommerce Sales – Ignite Friday
This week: a surprising study about Instagram engagement, Walmart goes after Amazon, and Pinterest tests new shopping features. Here’s what happened this week in digital marketing. Walmart Gives Amazon a Run for Its Money With Free Shipping Walmart will try to eat into even more of Amazon’s e-commerce market share. The giant retailer turned … [Read more...]
