This week: LinkedIn shares platform analytics, GMB gives you a new way to respond to reviews, and paid search continues to grow. Here’s what happened this week in digital marketing. Adjust Releases New Standard to Fight Against Fraudulent Ad Clicks Adjust, a Berlin-based mobile measurement company, just released a new standard in the ongoing war…
Court Cracks Down on Paid-For Social Engagements – Ignite Friday
This week: the law cracks down on paid-for social media likes and followers, Snap hits a new milestone, and Quora continues to improve its ad platform. Here’s what happened this week in digital marketing. Watch the Video or Read the Full Video Below Facebook Is Eliminating Ad Set Budgets If you run Facebook marketing campaigns…
AI on the Rise, Instagram Stories Blowing Up – Ignite Friday
This week: AI is on the rise, marketers are increasing ad spend on LinkedIn, and wait until you hear about how many people use Instagram Stories every day. Here’s what happened this week in digital marketing. Reddit Rolls out CPC Ads This past Wednesday, Reddit announced that it’s launching cost-per-click (CPC) ads. Believe it or…
LinkedIn Rolls Out Interest-Targeted Ads – Ignite Friday
This week: Google Chrome is making developers unhappy, LinkedIn has a new ad targeting feature, and plenty of people say Facebook doesn’t get their interests right. Here’s what happened this week in digital marketing. Google Chrome API Changes Might Disable Ad Blockers Here’s some good news if you rely on web ads to get the…
(New Study) 300 Marketers Reveal Disruptive Shift In Digital Strategy
Study reveals key findings in how marketers will shift marketing dollars through 2021. Key analysts: Karen Schwartzman, Content Manager Ignite Visibility John Lincoln, CEO of Ignite Visibility In this study, Ignite Visibility interviewed 300 marketers categorized by business sizes of under 1 million, 1 to 5 million, 5 to 10 million, 10 to 20 million,…
Instagram Influencers on the Rise – Ignite Friday
This week: Instagram influencer marketing is on the rise, DuckDuckGo continues to enhance its service, and wait until you hear about how much consumers spent during the holiday season last year. Here’s what happened this week in digital marketing. Holiday Shoppers Smashed Spending Records Last Year This is probably the last “Look How Much Holiday…
There’s a New Search Engine in Town – Ignite Friday
This week: DuckDuckGo hits a new milestone, there’s a new way to advertise on Quora, and businesses can now schedule videos directly to Instagram. Here’s what happened this week in digital marketing. Google Chrome Will Filter ‘Annoying’ Ads Worldwide Starting in July It’s going to be a long, hot summer for overseas publishers whose websites…
Featured Snippets are Getting Smarter – Ignite Friday
Not much news this week because of the holidays, but let’s dig in. A Google engineer challenged a report about how many users recognize search ads, some featured snippets now include smarter links, and Facebook adds new analytics for Click-to-WhatsApp ads. Here’s what happened this week in digital marketing. Google: Yes, People Can Recognize Paid…
Online Sales are Soaring – Ignite Friday
This week: Online sales soar, good news for Instagram advertisers, and there’s a new bidding platform for Amazon ads. Here’s what happened this week in digital marketing. Report: Instagram CPCs and CPMs Drop in Q3 Instagram advertisers saw a lower cost-per-click (CPC) and cost-per-thousand-impressions (CPM) in the third quarter compared to the second quarter of…
The Rise of Instagram Sponcon? – Ignite Friday
This week: Bing shares top holiday search terms, Instagram sponconning is a thing, and wait until you hear about how many Amazon reviews for electronics are fake. Here’s what happened this week in digital marketing. AdWords API Will Allow Targeting to TV Screens Starting January 8, you can use the AdWords API to target TV…
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