This week: Facebook is facing a lawsuit from advertisers, marketers are shifting ad budgets from Google to Amazon, and Pinterest has revamped its Ads Manager. Here’s what happened this week in digital marketing. TrueView for Action Ads Now Count ‘Engagement’ at 10 Seconds Instead of 30 Seconds YouTube is making some changes to TrueView for…
What to Expect From Google AI: Neural Matching, Google Discover, and More
Google just turned 20, and it celebrated with a slew of new announcements. All of them had one thing in common: a clear emphasis on AI. Here’s a rundown of what you can expect – and how you can prepare – for Google AI. Google AI: Neural Matching Google recently announced they’ve started using a…
Google to Shut Down Google+ – Ignite Friday
This week: Facebook has a new tool for partners, Google shuts down the social media site you never used, and wait until you hear about how much marketers are spending on video ads. Here’s what happened this week in digital marketing. Facebook Rolls out Ad Effectiveness Tool for Marketing Partners Facebook is making it easier…
Ignite Friday: Facebook Security Breach Affects 50 Million Users
This week: Reddit hits a milestone, Snap rolls out a new ad format for the holidays, and wait until you hear about how much Google paid Apple to remain the default search engine on Safari. Here’s what happened this week in digital marketing. Facebook Security Breach Affects 50 Million Users Facebook has another PR mess…
Ignite Friday: News From Google and Shopping Stats Are In
This week: Adobe buys Marketo, digital ad spend is more than half of all ad revenue, and Google updates its image search algorithm. Here’s what happened this week in digital marketing. Facebook Rolls out Ad Breaks to 21 More Countries Now even more Facebook users can enjoy interruption marketing. The social media giant is expanding…
Future Of Assistants & Voice In Travel & Hospitality
Wondering how voice search may affect the travel industry? You’re not alone. The introduction and ensuing popularity of digital assistants has brought with it a change in the way we search and market businesses. In this article, I’ll explain the changing role voice search plays in the hospitality industry, and how you can prepare for…
Ignite Friday: New Shopping Features for Google and Instagram
This week: Google rolls out shoppable image ads, Pinterest lends a hand to influencer marketing, and 90% of consumers say they’re brand-loyal. Here’s what happened this week in digital marketing. YouTube Drops the Number of Subscribers Required for Channel Memberships YouTube has cut the number of subscribers required for access to Channel Memberships in half,…
Ignite Friday: Pinterest Hits a High and More News From Facebook
This week: Facebook has some new goodies, Pinterest reaches a new milestone, and Google makes it easy for you to split-test AMP landing pages. Here’s what happened this week in digital marketing. Facebook Beta Testing Stories Ads Facebook is one step closer to launching Stories ads. In an email to members of its Marketing Partner…
Ignite Friday: Instagram to Introduce a New Shopping App?
This week: LinkedIn rolls out a paid media worksheet, a recent survey shows Facebook engagement is dwindling, and Google has a new search engine. Here’s what happened this week in digital marketing. New Survey Shows Significant Reduction in Facebook User Engagement People aren’t liking Facebook as much as they used to. According to a new…
Ignite Friday: New Features From Google, YouTube, and LinkedIn
This week: LinkedIn introduces automated bidding, YouTube is making non-skippable ads available to all creators, and wait until you hear about how much video ad spend is expected increase over the next five years. Watch the Video Or Read the Full Article Here’s what happened this week in digital marketing. Jumpshot Makes Consumer Purchasing…
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