We analyzed 500+ searchers to find out how they search and what impacts their decision to click. Here’s what we found out. We recently surveyed over 500 respondents, aged 25-60, to find the answers to these questions: What do searchers look for in the search results, and how accurately do those results reflect search intent? Key Findings: … [Read more...]
Instagram Growth Slowing Down? – Ignite Friday
This week: Twitter has a new ad unit, Google throws cold water on an old SEO trick, and Walmart opens Sponsored Search Ads. Here’s what happened this week in digital marketing. IBM Rolls out Predictive Ad Solution This past week, IBM released its “Advertising Accelerator with Watson.” It’s an online marketing solution that predicts which … [Read more...]
SEOs in High Demand in 2020 – Ignite Friday
This week: YouTube adds a new feature that could preserve your income stream, Amazon sets yet another record, and a couple of SEO myths get busted. Here’s what happened this week in digital marketing. YouTube Ads Feature to Crop Out Copyrighted Clips A new feature in YouTube Studio makes it possible for you to eliminate copyrighted content … [Read more...]
Facebook Dominates the App Market – Ignite Friday
This week: Pandora rolls out a new ad format, Facebook dominated the app market in 2019, and YouTube is introducing another policy change. Here’s what happened this week in digital marketing. Pandora Launches Interactive Audio Ads This past week, Pandora announced that it’s testing interactive audio ads. The ads require listeners to … [Read more...]
Google’s BERT Goes Global – Ignite Friday
This week: more good news from the recent holiday weekend. Facebook has some new ad reporting features, and wait until you hear about how Reddit grew this past year. Here’s what happened this week in digital marketing. Advertisers Increased Google Shopping Spend By Almost a Third This Cyber Weekend According to a report by Tinuiti, … [Read more...]
Holiday Sales Smash Records – Ignite Friday
This week: holiday sales are already smashing records, chatbots can save you money, and wait until you hear about how well programmatic display ads are performing on social media. Here’s what’s been happening in digital marketing. Cyber Monday Sales Top $9 Billion Cyber Monday sales set a new record this year, surpassing $9 … [Read more...]
Local Search Marketing Industry Study (2020)
We asked 500+ local searchers what they look for online. Here's what we found out. In this industry study, Ignite Visibility surveyed over 500 internet users to gain insight into how they’re searching for local business, and what factors have the biggest impact on their decision to visit a local store. Key Takeaways: Only 6% of people … [Read more...]
Google BERT Update, Full Report On Changes To SEO
Google BERT update and SEO. Google released what may be the biggest change to its search results in years, the Google BERT update. Here’s what we know so far and BERT. What We'll Cover Around BERT Update: What Google's BERT is How BERT affects RankBrain and natural language processing Examples of BERT search results How BERT … [Read more...]
Analysis Of Google September 2019 Algorithm Update (What Changed?)
Notice anything different about your search rankings? You have Google to thank for that following the Google September 2019 algorithm update. The search giant recently announced the roll-out of yet another broad core algorithm update, and as usual, details are few and far between. Here’s what we know so far. Blog last updated 10-4-19. Most … [Read more...]
The 2019 Ignite 100: The Results Are In!
This year, Ignite Visibility set out to find the top digital marketing software on the market. To do so, we scoured the market and called on the public to submit their favorites for consideration. The goal was to curate a list of the very best tools the digital marketing world has to offer right now, based on what real marketers are saying and … [Read more...]
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