This week: Facebook explains its search algorithm, WordPress rolls out a major update, and Amazon ad spend soared on Cyber Monday. Here’s what happened this week in digital marketing. WordPress Rolls out 5.0 With Gutenberg Editor Today, WordPress is rolling out version 5.0 of its world-famous content management system (CMS). The new edition will include…
Cyber Monday Smashes Sales Records – Ignite Friday
This week: lots of data about holiday sales, Quora has a new ad format, and Google offers some advice about seasonal content. Here’s what happened this week in digital marketing. More Than 165 Million People Shopped Online and in Stores on Black Friday Let the holiday season shopping analysis officially begin! First up: The National…
Holiday Sales Forecasted To Top 1 Trillion And More – Ignite Friday
This week: Google rolls out new ad position metrics, Oracle has a new tool for pre-bid ad filtering, and holiday sales are projected to hit a new record. Here’s what happened this week in digital marketing. Oracle Data Cloud Offers Pre-Bid Ad Filter This past Tuesday, Oracle announced a new pre-bid ad filter service. It…
Ignite Friday: Twitter’s Daily Active Users Plummet
This week: Consumers opt for brand familiarity over search rank, more marketers are shifting ad dollars to Amazon, and Quora has a new bidding strategy. Here’s what happened this week in digital marketing. Vimeo Introduces Direct Video Publishing to LinkedIn Company Pages If you have a LinkedIn company page and a Vimeo account, you can…
Google AdLingo: What Does It Mean For Marketers?
Heard the buzz about Google’s latest, AdLingo? If not, you’re in luck. I’m about to take you through a full rundown of what Google AdLingo is and what it means for marketers. Ever wish you could have a conversation with a Google ad? (Let’s be honest, probably not.) But whether you wanted it or not,…
Ignite Friday: New Ad Option for LinkedIn, Bing
This week: Facebook Attribution emerges from beta, backlink IP addresses don’t affect search rank, and Snapchat is still the most popular social platform among teens. Here’s what happened this week in digital marketing. Facebook Attribution Now Available to All Marketers After more than a year of beta testing, Facebook has rolled out Facebook Attribution. As…
Ignite Friday: Facebook Faces a Lawsuit
This week: Facebook is facing a lawsuit from advertisers, marketers are shifting ad budgets from Google to Amazon, and Pinterest has revamped its Ads Manager. Here’s what happened this week in digital marketing. TrueView for Action Ads Now Count ‘Engagement’ at 10 Seconds Instead of 30 Seconds YouTube is making some changes to TrueView for…
What to Expect From Google AI: Neural Matching, Google Discover, and More
Google just turned 20, and it celebrated with a slew of new announcements. All of them had one thing in common: a clear emphasis on AI. Here’s a rundown of what you can expect – and how you can prepare – for Google AI. Google AI: Neural Matching Google recently announced they’ve started using a…
Google to Shut Down Google+ – Ignite Friday
This week: Facebook has a new tool for partners, Google shuts down the social media site you never used, and wait until you hear about how much marketers are spending on video ads. Here’s what happened this week in digital marketing. Facebook Rolls out Ad Effectiveness Tool for Marketing Partners Facebook is making it easier…
Ignite Friday: Facebook Security Breach Affects 50 Million Users
This week: Reddit hits a milestone, Snap rolls out a new ad format for the holidays, and wait until you hear about how much Google paid Apple to remain the default search engine on Safari. Here’s what happened this week in digital marketing. Facebook Security Breach Affects 50 Million Users Facebook has another PR mess…
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