In this edition of Marketer of the Week, Ignite Visibility spotlights Ginger Woolridge, head of growth at Lightyear. Ignite Visibility applauds her for her leadership efforts and extensive contributions both in finance and in marketing. Ginger Woolridge Ginger Woolridge joined the Lightyear team in January 2021 after a 5-year career in finance … [Read more...]
TikTok Surpasses YouTube for Average Watch Time
This week: Bing now offers instant indexing, the Google page experience update is fully rolled out, and wait until you hear how much it costs to hire an influencer. Here’s what happened this week in digital marketing. Bing Content Submission API Enables Instant Indexing Good news: the Bing Content Submission API is available. And it allows for … [Read more...]
Digital Marketing Ad Spend Study (2021 – 2023)
San Diego-based Ignite Visibility recently surveyed over 200 marketing professionals to gain insight into how they are adjusting their digital marketing strategies, which networks they are excited to explore more, and where they are planning to spend the bulk of their marketing dollars over the next two years. Key takeaways from the study … [Read more...]
Ilana Parker, Marketing Director, Xceed Preparatory Academy – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Ilana Parker, marketing director of Xceed Preparatory Academy. Ignite applauds Ilana for her marketing expertise, which helped launch a virtual academy for students. Ilana Parker Ilana Parker is a Florida State University graduate with a Bachelor of Science in Media and … [Read more...]
Titlepocalypse: The Latest on Google’s Title Tag Update
This week: Titlepocalypse is here, LinkedIn ends Stories, and TikTok makes it easier to promote your videos. Here’s what happened this week in digital marketing. LinkedIn Ending Stories Here’s a switch: a social media company is eliminating Stories. On September 30, LinkedIn will officially remove its Stories feature. Apparently, Stories … [Read more...]
Justin Boatman, SVP Marketing, Riskalyze – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Justin Boatman, SVP of Marketing at Riskalyze. Ignite Visibility applauds Justin Boatman for being an impressive innovator who is changing the wealth tech marketing industry. Justin Boatman California-based Justin Boatman is a force to be reckoned with in the marketing … [Read more...]
Instagram Retires Swipe Up Feature In Favor of Stickers – Ignite Friday
This week: Google pays the big bucks to stay the dominant search engine, Facebook is in trouble with the feds, and yeah, your titles appear different in search. Here’s what happened this week in digital marketing. Report: Google Paying Apple $15 Billion to Remain Default Search Engine According to financial analysts, Google is paying Apple $15 … [Read more...]
Archana Agrawal, Chief Marketing Officer, Airtable – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Archana Agrawal, Chief Marketing Officer at Airtable. Ignite Visibility applauds her and the Airtable team for democratizing software development so that business leaders can quickly build the tools that fit their needs. Archana Agrawal Archana Agrawal started with Airtable … [Read more...]
LinkedIn Launches One-on-One Native Video Meetings
This week: social commerce is on the rise, Reddit reaches a new valuation milestone, and YouTube has some new toys. Here’s what happened this week in digital marketing. Forecast: U.S. Retail Social Commerce Will Hit $80 Billion by 2025 According to eMarketer, retail social commerce is already a multibillion-dollar industry. And it’s expected … [Read more...]
Patrina Tan-Terkelsen, Social and Digital Marketing Lead, WarnerMedia – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Patrina Tan-Terkelsen, Social and Digital Marketing Lead for WarnerMedia. Ignite Visibility applauds her and the WarnerMedia team for the company's first international launch. “Over our first year since launch, fans in the U.S. have chosen HBO Max as one of their favorite … [Read more...]
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