Last year, Google announced that it would block third-party cookies from its popular Chrome browser by 2022. That left marketers wondering what it would replace them with. Earlier this year, Google announced that it would replace third-party cookies with... nothing. The Big G will release no new identifiers that advertisers can use to track … [Read more...]
Petra Odak, Chief Marketing Officer at Better Proposals (Ignite Marketer of the Week)
In this edition of Marketer of the Week, Ignite Visibility spotlights Petra Odak, Chief Marketing Officer at Better Proposals. Ignite Visibility applauds her and the Better Proposals team for an outstanding service that makes it easy to create high-quality business proposals in a jiffy. Better Proposals If ever a company existed that lives up … [Read more...]
Facebook Announces Analytics Shutdown Date: June 30 – Ignite Friday
This week: Google dispels another SEO myth, Facebook destroys an analytics tool, and TikTok deploys a new video editor. Here’s what happened this week in digital marketing. Google: Changing Dates on Web Pages Won’t Improve Ranking Changing the “published” date on your web page won’t affect its ranking. That’s according to Google’s John … [Read more...]
Clubhouse Fights to Keep App Contributors With Creator Payment
Clubhouse now offers a new incentive to keep social media content creators on the platform: money. Now users of the audio-only app can transfer funds to the hosts they love through Creator Payments In this article, I’ll explain what we know about the new payment system. The Proof Is in the Profile If you’re on Clubhouse (lucky you), you can … [Read more...]
Marc Fleishhacker, Chief Marketing & Technology Officer at Bow Wow Labs (Ignite Marketer of the Week)
In this edition of Marketer of the Week, Ignite Visibility spotlights Marc Fleishhacker, Chief Marketing and Technology Officer at Bow Wow Labs. Ignite Visibility applauds Fleishhacker for increasing revenue at Bow Wow Labs by more than 50% in just four months. Bow Wow Labs You might not have heard about Bow Wow Labs. But if you have a dog, … [Read more...]
LinkedIn Launches Intro Videos for User Profiles – Ignite Friday
This week: Google says mobile-friendly doesn’t mean mobile-first, a WordPress plugin is cursed, and a YouTube update could put more money in your purse. Here’s what happened this week in digital marketing. YouTube Offers Monetization to More Content Types YouTube now allows you to run ads on more types of content. The following content … [Read more...]
Superstar Women in Marketing at Ignite Visibility
Each year, we gather to celebrate the achievements of female leaders, innovators, and pioneers during the month of March. Even though International Women’s Month has come to a close, we want to recognize a few of our own superstar marketers for their success and reflect on their valuable contributions to the team. After all, without them, Ignite … [Read more...]
Twitter Introduces Communities: A Place to Share With Like-Minded Groups
How would you like to share some of your tweets with a group of people instead of the world at large? If so, then you’ll be happy to learn about Twitter Communities. Twitter Communities is still in development. It hasn’t been released yet. But Twitter presented the idea as part of its Analyst Day presentation. And it looks like it’s really close … [Read more...]
Audria Richmond, Marketing & Launch Strategist (Ignite Marketer of the Week)
In this edition of Marketer of the Week, Ignite Visibility spotlights Audria Richmond, CEO of UnCloned Media LLC, a marketing and launch strategist. Ignite Visibility applauds Richmond for her disruptive approach to marketing. Audria Richmond Audria Richmond attributes her success in marketing to her approach. She focuses her efforts on … [Read more...]
Google Faces Controversial Claims & Tests Review Button – Ignite Friday
This week: Google pushes back against zero-click claims, Facebook predicts challenges for advertisers, and WordPress is plagued with a couple of new problems. Here’s what happened this week in digital marketing. Instagram Will Soon Let Users Save Stories as Drafts Need to put your Instagram Story on “hold” for a little while? Want to save a … [Read more...]
