This week: TikTok hits a new milestone, DuckDuckGo breaks a record, and LinkedIn is here to help B2B marketers. Here’s what happened this week in digital marketing. Google Indexes Popular Content on Faster Storage This past week, Google’s Gary Illyes revealed that Google indexes high-demand content on faster servers than lower-tier … [Read more...]
Michelle Draper, Chief Marketing Officer at Silicon Valley Bank
In this edition of Marketer of the Week, Ignite Visibility spotlights Michelle Draper, Chief Marketing Officer at Silicon Valley Bank. Silicon Valley Bank Ignite Visibility applauds the SVB team for offering a new capital program that will finance pre-venture funded startups. SVB partnered with Clearbanc, the world’s largest e-commerce funding … [Read more...]
YouTube Rolls Out New Search Results Page – Ignite Friday
This week: YouTube rolls out a new search results page, Google Ads starts identity verification, and there’s a new algorithm in town. Here’s what happened this week in digital marketing. Google Ads Starts Identity Verification If you’re running Google Ads, expect an email soon asking for identity verification. That is, if you haven’t … [Read more...]
New Study Says Google’s SMITH Algorithm Beats BERT
There’s a new search algorithm in town. It’s called SMITH. You might not have heard about it. That’s understandable as it’s not even in use yet. But it might be coming to a search engine near you. That’s because a new study by Google shows that it’s superior to the BERT algorithm that you may already know about. In this article, I’ll go over the … [Read more...]
Google Launches Question Hub and More Marketing News – Ignite Friday
This week: Google launches Question Hub in the U.S., Facebook gives its pages a makeover, and Harvard says there’s a connection between price and ratings. Here’s what happened this week in digital marketing. Google Launches Question Hub in U.S. Now you can gather even more ideas for your content marketing strategy. That’s because Google … [Read more...]
How to Use Google Question Hub for SEO Traffic Growth
Looking for a way to give your content marketing a boost? If so, then check out Google Question Hub. You might have already heard about Google Question Hub. It was released in India, Indonesia, and Nigeria a couple of years ago. Now it’s available to U.S.-based publishers as well. In this article, I’ll go over how to use Google Question Hub for … [Read more...]
Ignite Visibility’s Rising Star Awards Honors Up-and-Coming Marketing Leaders
This year, give yourself the spotlight… With the Rising Stars in Marketing Awards Even if you’re new to marketing…that doesn’t mean you don’t deserve recognition for hard work and incredible results. We know how demanding the first five years in your marketing career can be. While you often work on important projects, you don’t always get … [Read more...]
Sharon Cook, CMO at Federal Home Loan Bank of Atlanta
In this edition of Marketer of the Week, Ignite Visibility spotlights Sharon Cook, Chief Marketing Officer at Federal Home Loan Bank of Atlanta. Ignite Visibility applauds her and the FHLBank Atlanta team for the company’s recent award of nearly $27 million in funding for more than 60 affordable housing programs in 19 states and the District of … [Read more...]
Devika Mathrani, Chief Marketing Officer, Consumer Bank at Wells Fargo
In this edition of Marketer of the Week, Ignite Visibility spotlights Devika Mathrani, Chief Marketing Officer for the Consumer Bank division at Wells Fargo. A Long History in Finance Wells Fargo is far from Mathrani’s first venture into finance. She’s worked in the industry since at least 2004. Back then, she served as Director, Statement … [Read more...]
Google Hit With Third Major Lawsuit – Ignite Friday
This week: Google gives the green light to some keyword-stuffing, Microsoft rolls out another SEO tool for free, and 6-second ads are getting results. Here’s what happened this week in digital marketing. Google and Facebook Under Fire Google and Facebook - the two biggest pillars in online advertising - found themselves on the wrong end of a … [Read more...]
