Wanna know how much cash you’re taking to the bank from all YouTube monetization methods? Now, YouTube has a metric for that. Even better: the metric shows you the revenue you’re earning relative to video views. Let’s take a deep dive into the new feature. New YouTube Metric Shows Producers How Much They’re Earning YouTube…
Instagram Reels: The Newest TikTok Competitor is Here – Ignite Friday
This week: Google Search Console lets you analyze performance from the News tab, Hulu sends its self-serve ad platform into beta, and a new WordPress plugin can get you indexed immediately? Here’s what happened this week in digital marketing. Google Delays Mobile-First Rollout Looks like mobile-first indexing is getting an 8-month delay. It was…
How to Check Performance in News Search with Google Search Console
Webmasters asked for it. Now they have it. Google updated its popular Search Console tool so that you can now analyze News Search performance. In this article, I’ll cover what we know about the new feature. Google News Search If you’re unfamiliar with news search, you should know that it’s different from the “standard” search….
Google’s New Ad Features: What Are They & How to Use Them
Just recently, Google announced new features for ads, including Google Ads Image Extensions and upgrades to visuals within display ads. In this article, I’ll cover the updates in detail. Google Image Extensions How would you like to show a picture alongside your search ad? Soon, you can do that. I say “soon,” because the Google…
How to Do Screen Sharing on Facebook Messenger
Facebook updated its iOS and Android Messenger apps so that users can now share their screens in a one-on-one call or group chat with up to eight participants. The new feature will be rolled out to Messenger Rooms so that people can share screens with dozens of users. In this article, I’ll go over key…
Google Introduces Swirl 3D Ads for Mobile – Ignite Friday
This week: Google Analytics introduces predictive insights, Smart Shopping gets some new features, and not all link building is bad. Here’s what happened this week in digital marketing. Google Adds New Features to Responsive Search Ads Responsive Search Ads (RSAs) now include a couple of new features. For starters, you can add a location…
New Results on Average CTR in Google Search Could Change Your SEO
The first result in Google search has an average click-through rate of 28.5%. That’s according to a new study by Sistrix. After the first result, the average click-through rate almost gets cut in half, dropping to 15%. There’s quite a bit more to the study that you’ll appreciate if you’re serious about SEO — Let’s…
Google Says You Can’t Optimize Content to Rank in Discover
If you’re trying to optimize content so it ranks in Google Discover, you might want to spend that time doing something more productive. According to Google, you can’t do anything to appeal to Discover’s interest-matching algo. The company stated that in a recent help document. Follow along and I’ll explain more about what’s in that…
Google Images Creates New Opportunity for Traffic – Ignite Friday
This week: CCPA enforcement has arrived, TikTok rolls out its self-serve ad platform, and Google Images is creating new traffic opportunities for websites. Here’s what happened this week in digital marketing. Ad Fraud Prevention Company CHEQ Goes PPC Looking to prevent click fraud on your social and search PPC campaigns? If so, then check out…
Google Will Shut Down Structured Data Testing Tool
Google is taking its Rich Results Test out of beta. As a result, the company will shut down the structured data testing tool. You can still use the old tool for a little while, but Google recommends you move to the new tool as soon as possible. Here’s what we know about the change. Benefits…