It wasn’t long ago that SEOs were getting familiar with Keyword Planner, which replaced the old AdWords Keyword Tool. Launched last year, Keyword Planner introduced several new features while bidding farewell to some old standbys. In this article, I’ll take a look at how marketers can use the Keyword Planner to uncover new opportunities for…
Google BERT Update, Full Report On Changes To SEO
Google BERT update and SEO. Google released what may be the biggest change to its search results in years, the Google BERT update. Here’s what we know so far and BERT. What We’ll Cover Around BERT Update: What Google’s BERT is How BERT affects RankBrain and natural language processing Examples of BERT search results How…
How to Determine the Best Google Ads Bid Strategy For Your Business
Not sure how to pick the Google Ads bid strategy that’s right for you? In this article, Ignite Visibility’s Paid Media Strategist Christian Nicolini goes over a few tips to get you started. What We’ll Cover: How bid strategy affects ad placement The differences between automatic and manual bidding How to choose a Google ads…
The Rich Results Every Industry Should Be Using in 2019
Have been using rich results? More specifically, have you been using the right rich results? In this article, I’ll break down which rich results you should be using and why. What are Rich Results? Rich results are enhanced results displayed in search engines. Enhanced with what? Well, that depends. Generally, they come with added visual appeal or…
How Does Google Life Events Targeting Work?
Google Ads offers a number of targeting strategies to help you reach people in your market. One of the most overlooked options is life event targeting. With Google Ads life events targeting, you can run ads to people who are going through major changes in their lives, such as moving or getting married. In this…
8 Advanced Google AdWords Remarketing Strategies That Work
Not satisfied with lackluster returns on your Google Ads remarketing efforts? If so, then it might be time to take a look at some advanced remarketing strategies. Fortunately, there are plenty of options to choose from. Even better: your competitors probably don’t know about them. In this article, I’ll go over some of the most…
Cross-Channel Marketing: 6 Ways to Connect Your Google and Facebook Audiences
I don’t have to tell you that marketing is a multi-channel affair, nor do I need to tell you that Google and Facebook are the key players. Both tech giants are customer insight powerhouses, and while they may compete for their share of users’ attention, these two actually team up quite nicely when it comes…
Analysis Of Google September 2019 Algorithm Update (What Changed?)
Notice anything different about your search rankings? You have Google to thank for that following the Google September 2019 algorithm update. The search giant recently announced the roll-out of yet another broad core algorithm update, and as usual, details are few and far between. Here’s what we know so far. Blog last updated 10-4-19. Most…
How Can You Use Pagespeed Tools to Bring More Visitors to Your Website?
These are some of the best pagespeed tools online for 2020! Go through this list, use these tools, and your site will be so fast it shocks users. What We’ll Cover: PageSpeed Insights Pingdom GTmetrix WebPageTest KeyCDN Uptrends dotcom-monitor Yellow Lab Tools Sucuri Load Time Tester Google Mobile Scorecard Google Analytics Site Speed Report AMP…
Voice Search 2019: All the Developments You Need to Know to Dominate Voice Results
Though it’s not exactly new, voice search is still very much a novelty when it comes to marketing. But as it gains a firmer footing in consumers lives and makes it way into marketing strategies, it’s important to keep on top of all the new developments and how they may affect your brand’s approach to…