In the world of digital marketing, where Facebook, TikTok, and YouTube reign supreme, advertisers often point fingers at “ad fatigue” as the culprit for underperforming campaigns. But, is ad fatigue the real issue? With over a decade of experience and having managed millions in media spend, Christian Nicolini, VP of Performance Media is sharing his…
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About Christian Nicolini
5 Must-Haves to Run a Profitable Digital Ecommerce Program
5 Must-Haves We Will Cover: Digital Ecommerce Numbers Media Mix Top-Performing Ecommerce Channels Top-Notch Website YouTube Channel As VP of Performance Marketing at Ignite Visibility, I spend my time working to optimize various programs. One of those just so happens to be ecommerce digital marketing. For Ecommerce in particular, I’ve rounded up some practices that…
How to Use Think with Google to Increase Mobile Conversions by 20%
As VP of Paid Media here at Ignite Visibility, I’ll take all the resources I can get. Think with Google, an online resource made by the Google team themselves, knows an awful lot about optimizing the online user experience. They can tell you that mobile conversion rates are lower than desktop, but it doesn’t have…
How to Determine the Best Google Ads Bid Strategy For Your Business
Not sure how to pick the Google Ads bid strategy that’s right for you? In this article, Ignite Visibility’s Paid Media Strategist Christian Nicolini goes over a few tips to get you started. What We’ll Cover: How bid strategy affects ad placement The differences between automatic and manual bidding How to choose a Google ads…
How to Optimize Your Facebook PPC Strategy
Want better results from your Facebook ads? In this article, Ignite Paid Media Strategist Christian Nicolini gives his top recommendations for optimizing Facebook PPC campaigns. As you (hopefully) already know, advertising on Facebook is one of the most effective ways to reach your audience. Not only does it boast a massive reach (as in, over…