As part of a recent redesign, Google’s mobile search results now show favicons alongside all organic results. But shortly after the redesign launched, Google began removing icons it found in violation of the search engines terms. In this article, we’ll dive into how to create a favicon without getting slapped with a Google penalty. What…
How To Instantly Load Google AMP Pages From Your Own Domain
Google’s Accelerated Mobile Pages (AMP) have been speeding up the internet (and email, too) for a few years now. But recently, Google rolled a new way to connect your own domain to AMP results. In this article, we’ll explain what this means and how you can instantly load AMP from your own domain. What You’ll…
Google’s June 2019 Core Algorithm Update (Facts and How to Prepare)
Google recently announced its latest algorithm update – and it’s a big one. Categorized as broad core, the search giant has coined this the June 2019 Core Update. Here’s what we know so far, and what you can do to prepare. What You’ll Learn: What we know about the Google June 2019 Core Update so…
Future Report: Google Assistant Ads are Coming. Are You Ready?
It’s no secret smart speakers are on the rise. An estimated 47.3 million people in the US alone have already invited Alexa and Google Assistant into their homes. Which means voice-based ads present a massive opportunity for marketers. Below, we’ll look more closely at Google Assistant Ads: where they are now, and where we think…
7 Tips To Build Paid Media Audiences With Google Analytics
Google Analytics is one of the most undeniably important tools for marketers, but if you’re not spending a significant amount of time with your Google Analytics Audience report, you’re leaving money on the table. In this article, we’ll look at how you can grow your paid media audience by using Google’s Audience report. Let’s dive…
Google Actions: The New Form of SEO You Need to Invest In
Heard of Google Actions? They’re the latest technology in voice search and digital assistants, and are causing marketers everywhere to take notice. In this post, I’ll go over what Google Actions are and how they could impact digital marketing – and your brand. What You’ll Learn: What Google Actions are How they’re affecting marketing How…
Why Dialogflow is the Future of Marketing
The future of marketing isn’t about Instagram photos or perfectly placed PPC ads. It’s about conversation and connection. It’s about reaching your audience in a relevant way and offering them a seamless experience that requires little work on their end. How to do that? Through conversational marketing and Dialogflow. Dialogflow is a Google-owned AI platform…
Google Image Search Marketing Tips (Drive FLOODS Of Traffic)
You’ve already optimized your website for keywords used in a typical search query. But have you optimized it for Google image search? If not, then you could be missing out on a whole lotta traffic. In this article, I’ll go over why you should make Google image search optimization an important part of your SEO…
OK, Google: What Does Voice Search Really Mean for Marketing?
Voice search isn’t going anywhere. In fact, it’s only expanding – into our homes, cars, watches, and wearables. In this article, I’ll walk you through the impact voice search has on marketing, as well as break down the differences between the top virtual assistants and providers on the market. Watch the Video or Read the…
Google AdLingo: What Does It Mean For Marketers?
Heard the buzz about Google’s latest, AdLingo? If not, you’re in luck. I’m about to take you through a full rundown of what Google AdLingo is and what it means for marketers. Ever wish you could have a conversation with a Google ad? (Let’s be honest, probably not.) But whether you wanted it or not,…