Wondering how to claim your Google Action and use it to build your brand? You’re in the right place. In this article, I’ll walk you through how to claim your Action in the Google Directory, as well as give you some pointers on building and promoting the perfect Action for your brand. What We’ll Cover:…
November 2019 Google Update Confirmed
Google’s done it again. The search giant has rolled out yet another algorithm update, and marketers around the web are feeling its impact. Here’s what we know so far. Update: November 2019 Confirmed as Local Update The latest in the November 2019 saga is that it’s officially been confirmed as a Google Local Update. This…
What Is Dwell Time and Why It’s Crucial for SEO in 2024
Familiar with dwell time? It’s a lesser-known metric that MIGHT (probably does – think RankBrain) have a big effect on your SEO. In this article, I’ll cover what it is, why it’s important, and how you can improve yours. What We’ll Cover: What is it? How it differes from bounce rate and time on page…
How to Use Google Keyword Planner to Improve Your Campaigns
It wasn’t long ago that SEOs were getting familiar with Keyword Planner, which replaced the old AdWords Keyword Tool. Launched last year, Keyword Planner introduced several new features while bidding farewell to some old standbys. In this article, I’ll take a look at how marketers can use the Keyword Planner to uncover new opportunities for…
Google BERT Update, Full Report On Changes To SEO
Google BERT update and SEO. Google released what may be the biggest change to its search results in years, the Google BERT update. Here’s what we know so far and BERT. What We’ll Cover Around BERT Update: What Google’s BERT is How BERT affects RankBrain and natural language processing Examples of BERT search results How…
How to Determine the Best Google Ads Bid Strategy For Your Business
Not sure how to pick the Google Ads bid strategy that’s right for you? In this article, Ignite Visibility’s Paid Media Strategist Christian Nicolini goes over a few tips to get you started. What We’ll Cover: How bid strategy affects ad placement The differences between automatic and manual bidding How to choose a Google ads…
The Rich Results Every Industry Should Be Using in 2019
Have been using rich results? More specifically, have you been using the right rich results? In this article, I’ll break down which rich results you should be using and why. What are Rich Results? Rich results are enhanced results displayed in search engines. Enhanced with what? Well, that depends. Generally, they come with added visual appeal or…
How Does Google Life Events Targeting Work?
Google Ads offers a number of targeting strategies to help you reach people in your market. One of the most overlooked options is life event targeting. With Google Ads life events targeting, you can run ads to people who are going through major changes in their lives, such as moving or getting married. In this…
8 Advanced Google AdWords Remarketing Strategies That Work
Not satisfied with lackluster returns on your Google Ads remarketing efforts? If so, then it might be time to take a look at some advanced remarketing strategies. Fortunately, there are plenty of options to choose from. Even better: your competitors probably don’t know about them. In this article, I’ll go over some of the most…
Cross-Channel Marketing: 6 Ways to Connect Your Google and Facebook Audiences
I don’t have to tell you that marketing is a multi-channel affair, nor do I need to tell you that Google and Facebook are the key players. Both tech giants are customer insight powerhouses, and while they may compete for their share of users’ attention, these two actually team up quite nicely when it comes…